Stephanie McKay

Senior Manager - PR & Communications @Red Sea Global

Team LeadershipCRM PlatformsCustomer Data ManagementPR ManagerMarket ResearchCommunications ManagerCRM managerMarketing Analytics ManagerContent ManagerConsumer segmentationDigital MarketingBrand Marketing ManagerBrand AnalyticsStrategic MarketingBrand ManagementMarketing Director👍 Sales & BizDev💸 Marketing✔️ IT🧨 Consulting

Stephanie McKay is an accomplished public relations and communications professional with a vast experience in the industry. She currently serves as the Senior Manager of PR & Communications at Red Sea Global company. In her role, she leverages her expertise in strategic communication planning, crisis management, and corporate communications to promote the company's image and reputation. Stephanie has a proven track record of developing and implementing successful PR campaigns that drive brand awareness and customer engagement. Prior to joining Red Sea Global, she held several leadership roles in Tech Account Management, PR and Communications, and Journalism where she honed her skills in media relations, event planning, and content creation. She holds a degree in Broadcast Journalism, which laid the foundation for her successful career. Her ability to communicate effectively, combined with her creative thinking and problem-solving skills, make her a valuable asset to the Red Sea Global team. Throughout her career, Stephanie has demonstrated a commitment to staying ahead of industry trends and developments, ensuring that her strategies are always relevant and impactful.

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Work Background

Red Sea GlobalSenior Manager – PR & Communications

Dec. 2023

TrustYouGlobal Account Director

Aug. 2020 - Dec. 2023Munich, Bavaria, GermanyKEY RESPONSIBILITIES: • Global Account Lead for AccorHotels • Strategic development of the Company’s global key accounts, increasing the total revenue of the account and strategically identifying new revenue streams • Working closely with business developers & account managers in satellite offices to derive global account strategies and sell the Company’s entire portfolio of products across the enterprise accounts • Identifying business value, mapping it closely to customers goals and influencing its delivery in any form (project, sale, pilot, POC etc.) internally and externally • Overseeing coordination amongst Product Managers, Project Managers, Marketing and Professional Services, Partners etc. to drive account strategy and achieve client deliverables • Driving and executing delivery for RFI and RFP until decision while making sure all deliverables arrive in good order, on time, and fulfill customers’ requirements

Local MeasureStrategic Account Manager

Apr. 2019 - Jun. 2020Dubai, United Arab EmiratesIn this role, I am focused on developing and managing customer accounts & relationships, promoting business growth and product usage, maintaining long-term customer retention, and reducing churn for the EMEA region. KEY RESPONSIBILITIES: - Conducting the end-to-end cycle of a customer, from on-boarding, to training the customer on how to use the products, and helping customers get tangible benefit from product features. - Assist customers with creating their digital strategy by using our platform to enhance customer experience, whilst supporting ROI in line with individual and business KPI's. - Identify opportunities to upgrade, cross-sell, and up-sell to the client to support regional revenue growth. - Strive to improve customer experience across interaction with the customer throughout the customer journey, to help develop new ideas and internal processes. - Listening to customers. This involves identifying, meeting and exceeding their current and future needs, balancing the needs of the customer with that of the business, by using tact and diplomacy. - Support with improving products by encouraging co-creation processes with the clients, and deliver feedback to the Product team. - Having a solid understanding of the technical side of our products, to best assist clients during troubleshooting issues. - Train, support and motivate new Customer Success Team members globally.

Local MeasureAccount Manager

May. 2017 - Mar. 2019Dubai, United Arab EmiratesLocal Measure is the leading during-stay, customer experience platform for the tourism and hospitality sectors. We are an innovative technology company with offices in Europe, Dubai, Australia, Singapore and the USA. As the first Account Manager in our Dubai office, I am overseeing all accounts in the Middle East and Africa to ensure that they are getting the most out of our technology while also innovating best-in-class solutions.

Retail Arabia InternationalCommunications Manager

Oct. 2015 - Apr. 2017Dubai, United Arab EmiratesBrands handled: Hamleys UAE, Hamleys Saudi, Hamleys Istanbul, Hamleys Qatar, House of Fraser Middle East, Pylones UAE, Imaginarium UAE, Pretty Ballerinas Middle East, Moss Bros. Middle East and FG4 UAE. Duties include: • Developing and overseeing the execution of strategic social media and digital initiatives as well as managing viral marketing campaigns. • Community management. • Create timely and engaging content optimized for relevant social media channels and intended audience, as well as generating ideas for visual content. • Ensuring there is consistency in messages across all social media channels. • Tracking social media influence measurements. • Develop strategic proposal for digital advertising, using market intelligence to build plans and translating / evaluating social media activity into performance metrics. • Acting as an advocate of social media integration within the brand’s strategy and guidelines. • Influence customer behavior across social media channels and analyzing data & customer conversations to advise best course of future action. • Monitoring online competitor presence, researching new blogs and channel for relevance / trend identification. • Preparing performance reports with analysis to update management. • Building & maintaining relationship with bloggers, ensuring regular blogger events are held. • Ensuring social media is used as one of the key communication platforms. • Ensuring brand guidelines are maintained. • Organising & hosting product sampling events.

JustLounge.comEditorial & Social Media Manager

May. 2015 - Sep. 2015Dubai, United Arab Emirates-Head of English content creation for the website, social media platforms, and digital marketing campaigns (Email & SMS). -Build and manage social media profiles and presence, including Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Youtube. -Create content calendars and a launch strategy. -Research current trends and celebrity style icons for content inspiration to link to products on the website. -Listen and engage in relevant social discussion from existing customers, leads and from brand new audiences that don’t yet know the site; as it is newly launched. -Assist the marketing manager with all offline marketing content and campaigns for magazine and radio ads. -Create Vlogs for Youtube as part of the teaser campaign. -Plan social promotions and campaigns to track their success via Agora pulse. -Work alongside other marketers and content producers to help distribute content that educates and entertains the audience. -Drive consistent, relevant traffic and leads from the social network presence. -Explore new ways to engage and new social networks to reach target buyers by benchmark and target research.

Taste of Abu DhabiCookery School Live Host

Nov. 2014 - Nov. 2014Abu Dhabi, United Arab Emirates

Arabian Radio NetworkRadio Presenter

Dec. 2013 - Aug. 2014United Arab Emirates

Dubai Night PlannerEditor-in-Chief

Apr. 2013 - Apr. 2015Dubai, United Arab Emirates

Nexa DigitalHead of English Content

Apr. 2013 - Apr. 2015Dubai, United Arab EmiratesI created English content for the websites built by Nexa. Clients include: Tourism Development & Investment Company Abu Dhabi (TDIC) - Saadiyat Island & Sir Bani Yas Island Coffeol LYN Online The Warehouse Gym Pur Gum Balloon Adventures UAE Platinum Heritage

Nexa DigitalAccount Manager

Apr. 2013 - Apr. 2015Dubai, United Arab EmiratesBuild and manage the social media profiles and presence of assigned clients, including Facebook, Twitter, LinkedIn, Instagram, and Youtube -Create content calendars and digital campaign launch strategies. -Head of English content creation for digital. -Listen and engage in relevant social discussion from existing customers, leads and from new audiences. -Plan social promotions and campaigns to track their success. -Regular social reporting -Work alongside other marketers and content producers to help distribute content that educates and entertains the audience. -Drive consistent, relevant traffic and leads from the social network presence. -Explore new ways to engage by benchmarking and target research.