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Work Background
Red Sea GlobalSenior Manager – PR & Communications
Dec. 2023
TrustYouGlobal Account Director
Aug. 2020 - Dec. 2023Munich, Bavaria, GermanyKEY RESPONSIBILITIES: • Global Account Lead for AccorHotels • Strategic development of the Company’s global key accounts, increasing the total revenue of the account and strategically identifying new revenue streams • Working closely with business developers & account managers in satellite offices to derive global account strategies and sell the Company’s entire portfolio of products across the enterprise accounts • Identifying business value, mapping it closely to customers goals and influencing its delivery in any form (project, sale, pilot, POC etc.) internally and externally • Overseeing coordination amongst Product Managers, Project Managers, Marketing and Professional Services, Partners etc. to drive account strategy and achieve client deliverables • Driving and executing delivery for RFI and RFP until decision while making sure all deliverables arrive in good order, on time, and fulfill customers’ requirements
Local MeasureStrategic Account Manager
Apr. 2019 - Jun. 2020Dubai, United Arab EmiratesIn this role, I am focused on developing and managing customer accounts & relationships, promoting business growth and product usage, maintaining long-term customer retention, and reducing churn for the EMEA region. KEY RESPONSIBILITIES:
- Conducting the end-to-end cycle of a customer, from on-boarding, to training the customer on how to use the products, and helping customers get tangible benefit from product features. - Assist customers with creating their digital strategy by using our platform to enhance customer experience, whilst supporting ROI in line with individual and business KPI's. - Identify opportunities to upgrade, cross-sell, and up-sell to the client to support regional revenue growth.
- Strive to improve customer experience across interaction with the customer throughout the customer journey, to help develop new ideas and internal processes. - Listening to customers. This involves identifying, meeting and exceeding their current and future needs, balancing the needs of the customer with that of the business, by using tact and diplomacy. - Support with improving products by encouraging co-creation processes with the clients, and deliver feedback to the Product team.
- Having a solid understanding of the technical side of our products, to best assist clients during troubleshooting issues. - Train, support and motivate new Customer Success Team members globally.
Local MeasureAccount Manager
May. 2017 - Mar. 2019Dubai, United Arab EmiratesLocal Measure is the leading during-stay, customer experience platform for the tourism and hospitality sectors. We are an innovative technology company with offices in Europe, Dubai, Australia, Singapore and the USA. As the first Account Manager in our Dubai office, I am overseeing all accounts in the Middle East and Africa to ensure that they are getting the most out of our technology while also innovating best-in-class solutions.
Retail Arabia InternationalCommunications Manager
Oct. 2015 - Apr. 2017Dubai, United Arab EmiratesBrands handled: Hamleys UAE, Hamleys Saudi, Hamleys Istanbul, Hamleys Qatar, House of Fraser Middle East, Pylones UAE, Imaginarium UAE, Pretty Ballerinas Middle East, Moss Bros. Middle East and FG4 UAE. Duties include: • Developing and overseeing the execution of strategic social media and digital initiatives as well as managing viral marketing campaigns. • Community management. • Create timely and engaging content optimized for relevant social media channels and intended audience, as well as generating ideas for visual content. • Ensuring there is consistency in messages across all social media channels. • Tracking social media influence measurements. • Develop strategic proposal for digital advertising, using market intelligence to build plans and translating / evaluating social media activity into performance metrics. • Acting as an advocate of social media integration within the brand’s strategy and guidelines. • Influence customer behavior across social media channels and analyzing data & customer conversations to advise best course of future action. • Monitoring online competitor presence, researching new blogs and channel for relevance / trend identification. • Preparing performance reports with analysis to update management. • Building & maintaining relationship with bloggers, ensuring regular blogger events are held. • Ensuring social media is used as one of the key communication platforms. • Ensuring brand guidelines are maintained. • Organising & hosting product sampling events.
JustLounge.comEditorial & Social Media Manager
May. 2015 - Sep. 2015Dubai, United Arab Emirates-Head of English content creation for the website, social media platforms, and digital marketing campaigns (Email & SMS). -Build and manage social media profiles and presence, including Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Youtube. -Create content calendars and a launch strategy. -Research current trends and celebrity style icons for content inspiration to link to products on the website. -Listen and engage in relevant social discussion from existing customers, leads and from brand new audiences that don’t yet know the site; as it is newly launched. -Assist the marketing manager with all offline marketing content and campaigns for magazine and radio ads. -Create Vlogs for Youtube as part of the teaser campaign. -Plan social promotions and campaigns to track their success via Agora pulse. -Work alongside other marketers and content producers to help distribute content that educates and entertains the audience. -Drive consistent, relevant traffic and leads from the social network presence. -Explore new ways to engage and new social networks to reach target buyers by benchmark and target research.
Taste of Abu DhabiCookery School Live Host
Nov. 2014 - Nov. 2014Abu Dhabi, United Arab Emirates
Arabian Radio NetworkRadio Presenter
Dec. 2013 - Aug. 2014United Arab Emirates
Dubai Night PlannerEditor-in-Chief
Apr. 2013 - Apr. 2015Dubai, United Arab Emirates
Nexa DigitalHead of English Content
Apr. 2013 - Apr. 2015Dubai, United Arab EmiratesI created English content for the websites built by Nexa. Clients include:
Tourism Development & Investment Company Abu Dhabi (TDIC) - Saadiyat Island & Sir Bani Yas Island
Coffeol
LYN Online
The Warehouse Gym
Pur Gum
Balloon Adventures UAE
Platinum Heritage
Nexa DigitalAccount Manager
Apr. 2013 - Apr. 2015Dubai, United Arab EmiratesBuild and manage the social media profiles and presence of assigned clients, including Facebook, Twitter, LinkedIn, Instagram, and Youtube -Create content calendars and digital campaign launch strategies. -Head of English content creation for digital. -Listen and engage in relevant social discussion from existing customers, leads and from new audiences. -Plan social promotions and campaigns to track their success. -Regular social reporting -Work alongside other marketers and content producers to help distribute content that educates and entertains the audience. -Drive consistent, relevant traffic and leads from the social network presence. -Explore new ways to engage by benchmarking and target research.
Link Up TV LTDVoice Over Artist
Feb. 2013 - Jul. 2013London, United Kingdom
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