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Work Background
MediavineCo-Founder and Chief Brand & Social Impact Officer
May. 2023San Antonio, Texas, United StatesAs Chief Brand & Social Impact Officer, my role is to lead the development and implementation of strategic brand and social impact initiatives for Mediavine. I am responsible for creating and executing social impact programs that align with our brand's values and goals, ensuring that our organization is making a positive impact in the communities we serve. With a strong focus on creativity, innovation, and collaboration, I am committed to driving brand awareness, social impact, and business growth for my organization.
MediavineCo-Founder and Chief Brand Officer
Jun. 2015San Antonio, Texas AreaMediavine has created the largest online portfolio of lifestyle creators. We built this portfolio to provide content creators with a voice in the display advertising community - creating better user experience and advertising technology in the process. Now nearly 7,000 strong, we continue to grow only by being focused on our mission statement: Building sustainable businesses for content creators. As Chief Brand Officer I work each day to insure Mediavine is staying true to its ethos and founding principles while evolving to meet the needs of our ever growing publisher base. To me, they are not customers - they are partners. Our partners are as important to our evolution as our technology.
Mediavine, Inc.Managing Editor
Jul. 2013 - Jun. 2015Scotch Plains, NJManaging Editor of FoodFanatic.com, a contributor driven site dedicated to delicious recipes and discerning voices. Part of the Mediavine, Inc. group of sites including TheHollywoodGossip.com, TVFanatic.com, and MovieFanatic.com.
Silver Tail SystemsThreat Intelligence Analyst
Jun. 2012 - Jul. 2013Greater New York City Area
Bluebonnet BakerFood Writer and Recipe Developer
May. 2008Scotch Plains, NJBluebonnet Baker is a successful food blog dedicated to all things Tex-Mex, Southern Comfort and Baking.
TruuConfessionsManaging Editor
Jan. 2008 - Jun. 2010Scotch Plains, NJTruu Confessions is a website and online community focused on supporting women and mothers in a moderated online environment. I helped run the site by managing the featured content, and managing the content moderators, overseeing and monitoring the content on the site to ensure quality and appropriateness.
Truu MediaModerator
Jan. 2008 - Dec. 2009Managed the online community of anonymous confessors and the non-anonymous message board, working to create a supportive and embracing experience.
Lastminute.comSenior Fraud Analyst/Shift Manager
Mar. 2006 - Mar. 2012Scotch Plains, NJ & Woking, Surrey, UKShift manager for the European revenue protection team, leading a 4-7 person team analyzing incoming orders for risk. Responsible for spotting trends, managing workload across the multiple locales, and directing the team’s focus as needed to maximize efficiency. Responsible for customer fulfillment, quality control and revenue reporting across multiple European brands. Successfully manage my UK-based team remotely, despite working from home office. Oversee continued development of automated fraud systems and rules, to adapt to a continually changing risk profile. Responsible for training of new team members, both remotely and in person, overseeing continued education, productivity tracking and personal development.
Travelocity.co.ukFraud Manager
Aug. 2004 - Mar. 2006Stansted Mountfitchet, Essex, UKCreated and successfully managed the fraud team for travelocity.co.uk and travelocity.de, bringing fraud protection to the UK and German brands for the first time. Created new procedures, and oversaw the creation of the fraud procedures and rules necessary for efficient fraud monitoring. Liaised with senior management of these companies to institute revenue protection practices across the organization. Created reporting practices and accountability to demonstrate the savings and value of revenue protection.
travelocity.comChargeback Analyst
Jan. 2003 - Aug. 2004San Antonio, Texas AreaReceived and handled incoming chargebacks and disputes for travelocity.com Analyzed chargebacks for legitimacy, and worked with banks and card processors as appropriate to minimize losses to the company. Performed cost analysis to select chargebacks to pursue. Created databases to detect chargeback patterns, and fed back trends to create new fraud detection rules.
Walt Disney WorldCollege Program / Campus Rep
Jan. 2002 - Jun. 2002Performed internship at retail locations in EPCOT at Walt Disney World in Florida. Learnt the art of customer service and guest focus in a very fast-paced and exciting environment. Worked as a WDW campus rep from 2002-2004 organizing campus information and recruitment events, helping to select, encourage and supports candidates through the College Program application process.
travelocity.comFraud Analyst
Jun. 2000 - Jan. 2003San Antonio, Texas AreaInspected incoming orders, and verified data to detect fraudulent transactions. Spotted trends, and assisted in the development of risk scoring systems to automate the order-screening process. Operated under tight deadlines with a deep understanding of the rules and structures to control losses.
Texas.NetBilling/Chargeback Analyst
Aug. 1998 - Jun. 2000Handled incoming payments and reconciliation of payments against customer accounts. Ran the Billing Support email boxes to handle billing concerns from customers. Evaluated and responded to credit card chargebacks incoming from customers. Senior Mac/Windows Tech Support
3rd level senior technical analyst for Mac support issues. Used specialized knowledge of internet protocols to troubleshoot issues for Mac users.
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