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Work Background
CLARUS CorporationPaid Social Media Specialist
Jun. 2022 - Apr. 2024Remote- I built social media campaigns using the client's creative on Facebook, TikTok, Snapchat, AudioGo, Spotify, and YouTube.
- I monitored multiple campaigns for multiple clients, ensuring that the campaign was on-track to meet the contracted number of impressions. If a campaign was under-pacing, I made suggestions for improvement to my supervisor.
- I ran both ad-hoc and final reports for campaigns.
- I worked in tandem with the other Paid Social Media Specialist in my department to ensure campaign quality and come up with effective processes to even better improve the results for the client and to streamline our work and avoid errors.
- While my department offered Google Ads services, I would proof ads for the specialist and also took on the full duties of the position for three months. I created ads and keywords, monitored the campaigns for budget utilization, and optimized the campaigns on a regular basis to ensure the highest impressions and click-through rate possible. I also created ad-hoc and final reports for this position.
Morgan Community CollegeWebmaster/Social Media Manager
Oct. 2008 - May. 2022Fort Morgan, Colorado- I was initially hired to completely rebuild and redesign MorganCC.edu to make crucial information easier to access for students, faculty, and community stakeholders, as well as making the website more of a marketing tool to increase enrollment. Further duties entailed providing ongoing maintenance and improvement to the site, as well as maintaining other MCC web properties, such as the student portal and online bookstore. -I created the strategy and content behind MCC's official social media accounts, including Facebook, Twitter, Instagram, Snapchat, and LinkedIn. I ensured any non-official accounts adhered to official guidelines. -I planned, managed, and built all digital advertising on Google, Facebook, Instagram, and Snapchat. I also provided data and analysis during and at the end of a campaign. - I provided assistance to faculty and students in using our branded web resources. - I regularly contributed in setting and meeting other goals of Communications and Marketing. - I contributed my skills in graphic design to produce ads, schedule covers, brochures, and other printed material, including using my original photography.
Viaero WirelessWeb Designer
May. 2007 - Oct. 2008I was responsible for the upkeep and development of both the consumer and internal websites as well as completed other design-related tasks such as billing and in-store collateral.
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