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Work Background
CareerGenieCo-Founder
May. 2023Kuala Lumpur, New York, MadridPrepare Career Changers for in-demand jobs
PouchNATIONChief Executive Officer
Dec. 2021 - Dec. 2022PouchNATION is a SaaS platform that offers an all-in-one Cashless and Guest Management solution for hospitality and F&B to digitize operations and increase guest spending using NFC wearable technology. • Lead digital transformation to build a self-service SaaS platform for hospitality focusing on cashless and guest management that significantly increases guest spending and decreases operational costs. • Participated in all aspects of business development from finance to operations and growth, ensuring company vision was followed.
• Bootstrapped company to become profitable after 7 months from increasing 5x monthly revenue and decreasing operational costs by 2.5x. • Expanded business to 2 continents (S.E.A and Latin America) in +10 countries.
• Built and maintained professional relationships with shareholders, potential investors, and partners. Acquired by Lantern.ai
PouchNATIONVP Growth & Performance Marketing
Jul. 2020 - Nov. 2021PouchPASS is a wearable device developed by PouchNATION that screen and check body temperature for individuals and masses. Main Responsibilities: • Leading a high-performing team to create and implement strategic marketing initiatives across various marketing functions including performance marketing, events, social media marketing, product marketing and partnerships.
• Creating and implementing the marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand-building activities, mid-term lead generation and nurturing, as well as quick wins to achieve targets
• Using data and analytics for decision making and measuring marketing effectiveness as well as creating a culture of structured experimentation and iteration to drive growth Key Achievements: • Launched PouchPASS in 2 months on several crowdfunding campaigns (Indiegogo, Makuake) where was funded in 1 hour and surpassed 8x of company goal.
• Analyzed key market growth drivers, developed business cases by understanding consumer behaviour and found a niche on consumers with autoimmune diseases. • Developed performance monitoring and improvement strategy across the organization; Implemented a 15 KPI reporting dashboard using Google Data Studio for use by management team.
PouchNATIONRegional Head of Digital
Jun. 2019 - Jul. 2020Kuala Lumpur, MalaysiaPouchNATION leads in Crowd Management Technologies, IoT, Contactless Payments, and Behavioral Analytics performing more than $100M transactions. Key Achievements:
• Led two cross-functional scrum teams from product conception through launch.
• Launched company first B2C product - Clique App (community platform for event-goers) in 4 months.
PouchNATIONMalaysia Country Head
Nov. 2017 - Jun. 2019MalaysiaEstablished PouchNATION representative office in Kuala Lumpur, researched prospective accounts, pursuing leads to foster strong relationships with first main 3 accounts in Malaysia. Key Achievements:
• Increased revenue by 2x in one year time. Renewed main account for 3rd consecutive year.
• Devised a new revenue stream by contributing to 20% increase in yearly revenue.
• Delivered 7-digits USD in transaction value through PouchNATION cashless payment system.
Vonline PortugalCo-Founder, Growth Marketing
Mar. 2017 - Jul. 2019RemoteDigital marketing agency that maximizes the return on your investment as an integral member of its team specializing in helping small and medium-sized companies. Looking for a professional and dedicated team to build the perfect website? Vonline helps you with your website exceeding your expectations with the main objective of increasing your sales and leads online.
BDigital Indonesia (acquired by HeroLeads)Managing Director, Co-Founder
Nov. 2014 - Jan. 2017Jacarta e região, IndonésiabDigital Indonesia provides a one-stop solution for Small and Medium Businesses to digitize and grow their business online. We developed a self-service platform that included a Website Builder, simplified Google AdWords and social media management solution. Key Achievements:
• Analyzed sales business processes and client accounts, devised a strategy to reach 6-figure sales by first year-end focusing on certain industries and larger clients. • Directed diverse teams of 30+ people to achieve annual objectives.
• Collaborated with Kejora Ventures and Mountain Partners, securing seed capital (6-figure investment). Acquired by Heroleads Asia.
IN2NITEHead of Marketing
Jun. 2013 - Sep. 2014IndonesiaIn2nite is Asia's premier same-day hotel booking mobile app that offers the traveller heavily discounted hotel rooms that very night. Currently present in 6 Southeast Asia countries and 16 major travel destinations. Part of Kitook Group. In2nite raised US$2.8 million in capital from IDG Ventures.
http://www.techinasia.com/in2nite-lastminute-hotel-booking-app-raises-28m-expand-asia/
KitookHead Of Marketing
Sep. 2012 - Sep. 2014Indonesia, Vietnam and SingaporeKitook was the first premium online travel agency in Indonesia and Vietnam that offers hotels, tours and travel flash deals. Significant Contributions:
• Worked together with Product and IT team to build an OTA platform in a tight schedule (in less than 6 months).
• Grew company subscribers base from 0 to 6 digits (opt-in) with a >20% conversation rate and low CPA.
• 30% month-on-month sales growth on average within the first 6 months of launching.
• Planned and executed expansion in Vietnam (in less than 3 months) where I managed the performance marketing team remotely.
• Closed partnerships with 2 large banks in Vietnam for affiliate marketing.
PT Fazzione IndonesiaMarketing Manager
Dec. 2011 - Aug. 2012Jakarta, IndonesiaFazzione.com was the 1st flash sales online club in Indonesia, whereby members can purchase hand-selected items from their favorite fashion brands - at up to 80% off the original retail price. Key Achievements:
• Accelerated company subscribers base from 0 to 500,000+ (opt-in) in less than a year through Google Ads (Search and Display), Social Media and Affiliate Networks.
• Achieved a 50% monthly revenue growth during the first 6 months from launching the business.
aicep Portugal GlobalProgram INOV CONTACT: IT Developer
Dec. 2010 - Jul. 2011JakartaAn initiative run by Portugal's business development agency provides to young workers with the chance to sharpen their skills and experience abroad. Since 1997, the program had more than 50,000 candidates with 10% acceptance rate.
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