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Work Background
Kanbar College of DesignAdjunct Professor - Brand Identity
Jan. 2020 - Aug. 2021Philadelphia, PA
OakleyHead of brand activations, storytelling & product launch strategy
Feb. 2016 - Jun. 2020Lake Forest, California, United States
Cohesive WholeHead of Creative
Jan. 2016 - Oct. 2023GlobalFounded and established a customer experience agency, overseeing all facets of creative strategy and ideation for global brands. Me and my team took our clients through brand positioning strategies, integrated multi-platform activations, and successful product launches for both startups and mature brands. By working directly with a brands’ senior leadership team, I was trusted with developing visionary concepts, crafting messaging platforms, designing creative narratives, and coaching the internal organization on how to implement a new narrative, collaborate on creative, and build cross-functional partnerships. Responsible for onboarding and managing the clients’ external production companies.
Brooks BrothersDirector Brand activations, VM and Store Design
May. 2014 - Aug. 2015
LagosDirector Brand activations, VM and merchandising strategy
Sep. 2012 - Dec. 2013
BloomingdalesVisual Director
Jul. 2009 - Aug. 2012
H&M CanadaCountry Director of Visual Merchandising & Store Design
Nov. 2006 - Jan. 2009
IKEA GroupCommunication & Design Manager
Apr. 2003 - Aug. 2006
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