ReturnXClient Relationship and Operation Lead
Oct. 2023 - Nov. 2024South AfricaManaged Affiliate Portfolio: Assessed and optimised the affiliate portfolio to align with client goals and contribute to overall business targets. Campaign Planning & Execution: Planned, launched, and executed targeted affiliate marketing campaigns tailored to individual client needs. Channel Optimisation: Performed full optimisation of the affiliate channel, including analysing performance and adjusting commercial structures to maximise ROI. Profit Target Implementation: Implemented strategic recommendations aimed at achieving targeted profit goals, ensuring alignment with client expectations. Client Liaison & Expectation Management: Collaborated closely with clients to understand their requirements and manage expectations, ensuring consistent delivery against internal KPIs. Campaign Oversight: Monitored campaign progress to ensure alignment with performance targets and client expectations. Managed partner enablement and conducted tests/approvals for partners. Analysed historical campaign data for insights and improvements. Optimisation: Flagged low conversion rates on both internal/external delivery teams and client-side performance. Identified and reported on concerning disposition statuses to mitigate issues early. Reporting: Generated regular reports on campaign performance, operational efficiency, and key metrics. Delivered monthly reports on client lead caps and updated data in the required systems. Coordinated with the client account manager to confirm monthly lead volumes and communicated updates to the delivery team. Provided detailed reporting on performance, including rejected leads. Updated SMS billing templates monthly and coordinated cost inputs with the Internal SMS team. Automation: Maintained and updated daily reports through automated reporting sheets.