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Work Background
High Country Communities of North GeorgiaCustomer Engagement and Data Strategy Manager
Mar. 2023 - Aug. 2023Ellijay, Georgia, United States · RemoteIn my previous role as a Customer Engagement and Data Strategy Manager at High Country Communities, I played a pivotal role in optimizing CRM strategies and data-driven initiatives. I collaborated with cross-functional teams to retain and engage customers effectively. I managed the CRM platform's structure, ensuring seamless integration and data capture. Direct communication with customers through cost-effective mediums like SMS and email was a significant focus. I conducted data analysis, identifying trends for maximum ROI in paid search campaigns and improving online performance. Budget management and competitor analysis were also key aspects. My experience at High Country Communities allowed me to contribute significantly to customer relationships, operational efficiency, and marketing strategies.
Spartan College of Aeronautics and TechnologyCRM Manager - Hubspot
Mar. 2022 - Jul. 2022Jacksonville, Florida Area• Planning and delivering CRM strategies across the company encouraging customer retention and customer loyalty.
• Deciding on the CRM platform structure and architecture ensuring it works seamlessly across the organization and captures all required information at key points in the customer life cycle.
• Customer Journey Mapping analyzing touch points within the organization and maximizing commercial opportunities.
• Working closely with all departments to ensure the CRM works effectively for all aspects of the company. • Overseeing direct communications with customers through the CRM.
• Monitor and maximize customer lifetime value strategies ensuring maximum profitability.
• Ensuring the database is segmented effectively for targeted marketing activities.
• Overseeing the migration of all direct communications to lower-cost mediums such as SMS and email.
• Developing testing strategies for all aspects of the CRM to ensure the most effective approach for the company and its products.
Woodland Group, LLCSEM/SMM
Oct. 2017 - Mar. 2022Jacksonville, Florida AreaManage all paid search campaigns on Facebook, Google, Yahoo, and Bing, as well as other search and display marketing engines. Effectively managed the paid search budget and worked with Marketing in order to maximize ROI, drive traffic, and conversions for the luxury land real estate field.
• Collect and analyze data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage and maintain an approved budget
• Optimize copy and landing pages for paid search engine marketing campaigns
• Perform ongoing paid keyword discovery, expansion, and optimization
• Research and analyze competitor advertising
Woodland Group, LLCCRM Manager / RevOps
Oct. 2017 - Mar. 2022Jacksonville, Florida, United StatesResponsible for managing Hubspot CRM, ensuring the company can make the most out of marketing opportunities it offers.
• Planning and delivering CRM strategies across the company, encouraging customer retention and customer loyalty.
• Deciding on the CRM platform structure and architecture, ensuring it works seamlessly across the organization and captures all required information at key points in the customer life cycle.
• Work closely with all departments to ensure the CRM works effectively for all aspects of the company. • Overseeing direct communications with customers through the CRM.
• Monitor and maximize customer lifetime value strategies, providing maximum profitability.
• Maintaining database segmentation to target marketing activities effectively.
• Overseeing the migration of all direct communications to lower-cost mediums such as SMS and email.
Woodland Capital, LLCMarketing Director
Nov. 2015 - Mar. 2022Jacksonville, Florida AreaProvided guidance to the marketing department by evaluating and developing marketing strategies,
planning and coordinating marketing efforts, communicating the marketing plans to those involved,
and building awareness and positioning for multiple brands. Worked hand in hand with the Sales
Manager to develop a better customer relationship management system, providing superior customer
services. Responsibilities: • Overseeing marketing department. • Evaluating and developing our marketing strategy and marketing plan. • Planning, directing, and coordinating marketing efforts. • Communicating the marketing plan. • Researching demand for our products and services. • Competitor research. • Working with sales department to develop pricing strategies to maximize profits and market share
while balancing customer satisfaction. • Identifying potential customers. • Developing promotions with advertising managers. • Understanding and developing budgets and finance, including expenditures, research and
development appropriations, return-on-investment and profit-loss projections. • Compiling lists describing our offerings. • Developing and managing advertising campaigns. • Building brand awareness and positioning. • Supporting sales and lead generation efforts. • Coordinating marketing projects from start to finish. • Organizing company conferences, trade shows, and major events. • Overseeing social media marketing strategy and content marketing.
ShepherdWeb Developer - Drupal
Jun. 2014 - May. 2015Jacksonville, Florida AreaShepherd was my first introduction to Drupal. From 0 to 60 in record time, 2 months, I figured out how to create some of my better website projects.
Johns-GamewellMarketing Manager
Aug. 2009 - Jan. 2014jacksonville, florida area• Managed web presence to optimize user experience, drive traffic, and accelerate conversions at http://www.thecovesnc.com: attained ROI of $30.00 per lead
• Revamped website to secure position at top of search engines for variety of terms
• Maximized ROI for lead generation while effectively overseeing organization’s marketing budget.
• Utilized mastery of front-end web design and CMS/Open Source systems using HTML, CSS Frameworks, and SaaS (Software As A Service) Integrations.
• Built custom CRM solution, via Zoho CRM, for automated lead generation & marketing.
• Identified SEM/PPC opportunities by staying current on latest trends and best practices.
• Oversaw creation, maintenance, and dissemination of web analytics and best practices across multiple sites.
• Coordinated design, development, and deployment of email marketing campaigns.
• Updated, produced, and adapted high-quality, print-ready files for brochures, billboards, and flyers.
• Boosted video production quality by mastering usage of various types of equipment, implementing 2D/3D graphics, editing with Final Cut Pro, audio mastering and mixing, and identifying strategic distributions.
Dalton AgencyPost Production Editor/ Interactive Designer
Jan. 2008 - Aug. 2009jacksonville, florida area• Led the company’s implementation of film and video production and web design, focusing on helping clients obtain a competitive advantage in their industries.
• Mastered front-end web design utilizing HTML, CSS Frameworks, Flash, and Actionscript.
• Video post-production: edited non-linear video using Final Cut Pro, executed audio mastering and mixing, implemented 2D/3D graphics to create engaging, high-quality content.
TigerLily MediaPost Production Manager/Editor/Partner
Aug. 2005 - Dec. 2007Jacksonville, Florida, United States · On-site• Played pivotal part in development of post-production department and in acquisition of commercial projects and feature film assistance (accomplishments listed at http://www.imdb.com).
• Feature film and commercial video production: edited non-linear video using Final Cut Pro, executed audio mastering and mixing.
• Utilized Flash animation/layout and Actionscript coding.
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