Sofia Méndez

Marketing Director @Techos y Metales

Tutor🔥 Startup Founder💸 MarketingMBABusiness Owner📝 Influencer or BloggerCRM managerCopywriterGraphic Designer🐦 Design🏦 Finance🧮 EducationIllustratorAdvisor✨ Business OwnerCommunity Manager🎓 Student

My professional journey has unfolded at the core of the construction and building materials industry, playing a key role at Techos y Metales S.A., a company with a footprint in Guatemala and El Salvador. My experience spans from manufacturing, importing, installing, and distributing roofing materials to managing sales and sales teams. I have successfully led the marketing department, designing strategies that have bolstered our brand's presence and expanded our market share. Additionally, I have been deeply involved in the development of educational programs for our employees, enhancing their skills and knowledge to ensure continuous and sustainable growth. My passion for human resources development has led me to take an active role in recruiting and hiring, ensuring we attract and retain talents who share our vision and dedication towards innovation and excellence in service.

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