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Work Background
SendosoVP Revenue Operations
Oct. 2022 - May. 2023San Francisco Bay Area
UberHead of Sales & Marketing Operations, Uber for Business
Apr. 2019 - Sep. 2022San Francisco Bay Area
EverStringVice President of Business Operations
Nov. 2017 - Jan. 2019San Mateo, CaliforniaPromoted to VP of Business Operations, I took on the responsibility for all Go-To-Market Operations, (Sales, Marketing & Customer Success).
EverStringDirector of Business Operations
Sep. 2016 - Oct. 2017San Mateo, CALeading the Business Operations function, I managed the Sales, Marketing and Finance technology stack, ensuring seamless integration across our platforms to support reporting and business intelligence. In my Marketing Operations capacity, I ensured our automation efforts and nurture initiatives were performing effectively and delivering value to our funnel processes, providing ongoing insights to the business stakeholders.
Google IncMarketing Automation Manager
Sep. 2009 - Sep. 2016San Francisco Bay AreaI ran the Marketing Technology stack at Google for Work; with a focus on strategic program planning, vendor management and establishing a Digital Demand Center for Google’s B2B marketing team. My passion is enabling marketing managers to become digital marketing experts. I was the strategic point of contact for Product Marketing Managers; consulting on industry best practices, data segmentation and campaign optimization. A core strength of mine is developing relationships with the cross-functional teams to create and support workgroups and tackle complex business problems. I assembled a global virtual team of Digital Marketing experts to take on the responsibility for designing targeted nurture programs, driving engagement within the funnel and testing and optimizing campaigns. This included managing strategic vendor relationships to ensure that production quality standards were maintained and results were easily accessible to Marketing Managers. My team were tasked with refining and improving our funnel management processes; through creation and management of marketing automation initiatives. We owned and monitored these KPIs and success metrics carefully and saw a proven increase to middle of funnel conversion rates through enriched content and improved efficiency. During my time at Google, I developed many tactical skills in program planning, data integrity, CRM lifecycle management, activity tracking and post-mortem analysis. I also worked closely with the leadership team on strategic planning and areas of investment, which was invaluable to my career goals.
Google IncMarketing & Operations Associate
Feb. 2007 - Sep. 2009County Dublin, IrelandSupported a team of 90 people in EMEA Inside Sales; both sales and campaign development executives; main responsibilities included lead generation, data management, database administration and development, data quality and reporting.
Aligned team efforts with other departments within the business and developed relationships in order to drive more efficient behavior and stronger business insights. Managed the lead provisioning process to our four outsourced partners, including analysis of KPI's, expected lead volumes and instigation of reporting requirements. Contributed heavily to the business review of the project. Identified a need for automated tracking tools for marketing initiatives across EMEA and worked with our webteam to develop a tool for customized marketing webforms. Managed the quarterly team incentives, creating new themes, ideas and ways of motivating the sales reps. Developed a website for the strategy and operations support team as a communication tool to Sales and Marketing. Key person for Salesforce.com within EMEA AdWords; taking responsibility for all lead administration throughout EMEA as well as facilitating US and APAC queries.
Google IncSales Operations Associate
Jan. 2006 - Jan. 2008I ran the Demand Gen function for the EMEA Inside Sales team, with ownership of the top and middle of funnel programs. I coordinated with Regional Marketing and central Ops to create meaningful insights around funnel metrics.
Canada Reconnect, Inc.Team Leader
Jan. 2005 - Oct. 2005I led a small division of 15 full time employees in a successful startup operation, delivering the company's core product into a new market. Assisted in the recruitment process, and contributed to the development of the business model. Responsible for a team of sales people; duties included coaching and monitoring individuals' performance and providing feedback to management. Developed incentives and activities to motivate the team. Aligned the sales team closely to all departments, ensuring provisioning, sales and customer service were consistently kept to the highest standards.
Disneyland ParisSales and Marketing Agent
Jan. 2003 - Sep. 2003Employed primarily in the Central Reservations office, as part of the International Sales Team. Spent a period of time with the Marketing department and Guest Relations , as part of my internship. The main focus of the role was sales, responding to inbound queries for direct booking. Handled all non UK English speakers, as well as French overflow calls. Guest communications, general administration and customer service were vitally important to the role. Being the only native English speaker on an International team, I worked with management to develop a set of best practices for dealing with the UK Market through the French site.
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