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Work Background
Infosys/WongdoodyUser Experience Lead
Aug. 2019 - Oct. 2023Providence, Rhode Island Area•Lead Experience Designer working with a wide variety of clients to understand and empathize with their users
•Orchestrated design thinking workshops for management teams to align business strategy with innovative user experiences
•Managed large-scale projects and cross-divisional collaborations to optimize product visions for evolving business goals
•Collaborated with key stakeholders and partners, ensuring alignment across business groups
•Led and mentored staff, offering career development and training opportunities
BonfireLA ProductionsUX/UI Designer
Aug. 2016 - Mar. 2017Santa Monica, CAPart of an agile team performing a UX audit and investor pitch for a new social media platform:
•UX included research, user flows, wireframes and mockups
•Contributed to the creation of style guide
•Created user research phone interviews
•Identified influencers in each category
•Contributed to creation of investor pitch
Digital Karma, LLCUX Strategist
Aug. 2016 - May. 2019Playa del Rey, CA•Convert stakeholder needs into research objectives
•Collaborate with agile teams to plan and conduct qualitative and quantitative research to gather Corporate, Customer and User insights.
•Advise, plan and/or implement other research utilizing a variety of methodologies based on client needs
•Collaborate with team to analyze, understand and summarize data
•Translate key insights to the creation of design solutions
Coffee StoriesUX Design Consultant
Jan. 2016 - Mar. 2016A digital storytelling project based on a global network of gifting coffee to strangers
•Increased return rate on gifted coffees
•Designed a more viable way for users to gift coffees and for receivers to tell their story
•Generated more postings of stories through the use of social media influencers
•Created a new logo and marketing materials as well as a style guide
General AssemblyUser Experience Design Immersive
Nov. 2015 - Feb. 2016Santa Monica, CALived and breathed UX Design for 10 weeks, full time.
Learned the fundamentals of designing an end to end experience including:
•Identifying most effective methods of user research
•Organizing information
•Designing the behavior of digital products to support user goals
•Articulating design thinking using sketches, wireframes, prototypes
•Working as a team with fellow designers, stakeholders and programmers
DNA DinnersCo-Founder
Apr. 2014 - Aug. 2015Greater Los Angeles AreaAn underground "Paris Salon" style dinner party which brought 12 strangers together at a dinner table for a seasonal 5 course meal. We were the first in Los Angeles to be listed on Feastly, a peer-to-peer marketplace of unique food experiences around the world. Created the logo, designed email blasts, managed social media, created a unique décor for each dinner as well as a take away treat for each guest to take home.
Debby Alberts DesignsCreative Director
May. 2004 - Apr. 2014Greater Los Angeles AreaDesign Consultant for a wide variety of clients including: Food Network Live, Food University, Richloom Home Fashions, American Lawyer Media, Wella Products, Medisana, Beverly Hills High School, Sablina Jewelry, Girl Who Eats Apples, Taste of the Nation, Bridges Academy
Franco Manufacturing Co., inc.Manager, Package Design
Oct. 2001 - May. 2004Managed the package design department for one of the leading producers of home textiles in the world. The company manufactures, imports, and markets decorative home furnishings including: bedding collections, beach towels, kitchen textiles and bath fashions. The products are distributed nationally through department stores, specialty stores and mass merchants. In addition to fashion packaging, Also responsible for all licensed packaging for such clients as Nickelodeon, Sesame St.,
Mattel, Scholastic, Warner Bros., Bratz, Hanes and Laura Ashley
DY DesignsCreative Director
Jan. 2000 - Oct. 2001Design Consultant for a wide variety of clients including: Food Network Live, Richloom Home Fashions, iGain.com, American Lawyer Media, Wella Products, Medisana
Blinds To GoDirector, Creative Services
Feb. 1999 - Jan. 2000Montreal, Canada Area and Iselin, NJResponsible for the visual content of large “Big Box” retailer assigned to protect and enhance the brand. Reported directly to VP Marketing helping to develop yearly marketing plans, establish creative objectives, budgets, strategies and timetables. Projects included newspaper and magazine ads, direct mail, in-store design and marketing pieces, catalogs and e-commerce site. Managed in-house staff of 8 and oversaw all outside vendors including: designers, copywriters, photographers, and printers.
News America Marketing/ActmediaCreative Services Manager, Director
Apr. 1992 - Oct. 1998Creative Services Director 1994 - 1998
Creative Services Manager 1992 - 1994 Responsible for starting up and overseeing an in-house creative services department within the leading in-store marketing and FSI company. Consultant to sales managers and sales force for creative idea generation for almost every packaged goods company in nationwide supermarkets and drug stores. Liaison with the marketing department for the items that needed to be translated creatively such as: sales presentations, sell sheets and trade ads. Hired and supervised all outside vendors for such projects as: media kits, advertising campaigns, direct mail pieces, trade show exhibits, videos and multimedia presentations.
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