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Work Background
Rohde Brothers, Inc.Marketing Manager
Sep. 2023Plymouth, WI Rohde brothers provides expert engineering, design, and mechanical construction to firms looking to improve their operations, build something new, or replace outdated mechanical infrastructure.
RecStuff.com - The Authority In Trailer PartsDirector of E-Commerce Operations
Nov. 2022 - Jun. 2023Jackson, WI E-Commerce Operations including business growth strategy, planning, and execution. Manages the marketing, customer service, and warehouse teams. Prepares reporting to corporate ownership. Troubleshoots E-Commerce platforms and manages purchasing of all inventory and production.
BioRESEARCH Associates. Inc.Director of Marketing and Operations Technology.
Apr. 2020 - Jul. 2022United StatesLeading the marketing strategy and technical operations including IT IS.
BioRESEARCH Associates. Inc.Director of Marketing
Sep. 2018 - Jul. 2021MilwaukeeAll things marketing, creating content around incredible and accurate data gathering devices which help dental and sleep practitioners of all type get to the correct diagnosis.
I manage a global trade show, website projects, brochures, flyers, write inbound content, memes, and lots of video production.
Wm. K. Walthers, Inc.Digital Marketing and E-Commerce Manager
Dec. 2016 - Sep. 2019Greater Milwaukee Area2019 Model Railroader Magazine Readers Choice Awards - Winner Best E-Commerce Website Senior Manager overseeing strategy, content and campaign building across all digital channels.
Websites
• Manage one B2C site. • Maintain site information infrastructure, usability, functionality and visual standard. • E-commerce sales reports; research industry trends and new solutions to achieve monthly/annual -sales plans.
• Maintain and build profitable partnerships to drive content and site visits.
• Collaborate with external web developers for continued enhancement and troubleshooting. • Manage the user experience, content and merchandising plan for the Wholesale B2B site.
• Manage internal processes to effectively and efficiently support digital marketing efforts. Digital Marketing
• SEO: Develop and implement keywords, link building, and content marketing strategy and plans to improve site ranking and organic search traffic.
• SEM: Plan, maintain, control budget and optimize performance for PPC campaigns, re-targeting, product listings ads and display ads marketing, should they be deemed strategic for the brands. Manage relationships with third party vendors for search engine marketing, affiliate marketing and retargeting services, if deemed appropriate.
• Email: Develop Email content calendar and effective marketing campaigns to send out B2C and B2B Email blasts on a weekly basis. Customer segmentation, targeting, creative and production.
• Social Media: create integrated campaigns and build engaging content on social channels like Facebook, Twitter, Instagram, Pinterest, etc.
• Continually researching new ideas to engage users in multiple channels.
• Manage online marketing and promotional calendars, including Email, Content, Integrated campaigns and promotional offers. •Must create digital marketing plans that align with offline efforts including direct mail (Walthers Flyer), print ads, trade and consumer shows, wholesale new product announcements.
Construction Forms, Inc. dba ConFormsDigital Marketing Specialist
Apr. 2016 - Dec. 2016Port Washington, WIMy role crafts and executes all aspects of the company and product division brands. I am responsible for numerous facets of the strategic marketing plan including graphic design, social media, eCommerce, and website development. Branding & Design
• Plans and executes the brand strategy for the organization and product divisions.
• Coordinates sales campaign communications • Designs print material for the Sales, Engineering, Manufacturing and Human Resources departments
• Shoots and edits a variety of videos • Maintains company logos and assuring that standards are maintained.
• Creates and manages press releases and advertising in trade publications.
• Manages trades show displays and associated media. Website - Webmaster for all company web properties
• Consults with internal subject matter experts to plan website development and create landing pages for better user experiences.
• Develops technical architecture of ConForms and Ultra Tech websites • Analyzes website traffic and recommends necessary programming changes.
• Maintains and enhances customer email database. Social Media
• Creates a comprehensive social media strategy and define programs that use social media marketing techniques in order to increase visibility and brand awareness.
• Ensures social media efforts are aligned with the overall marketing objectives and goals.
• Creates benchmarks and monitor the ROI for social marketing. Prepare reports to update others on usage and results.
• Experiments with new and alternative ways to leverage social media.
eCommerce & Apps
• Collaborates with internal departments and external partners to develop and implement eCommerce strategies, plans, and business models.
• Manages relationships with various prospects, clients and partners in the eCommerce environment.
Trico CorporationInbound Marketing Manager
Oct. 2014 - Jan. 2016Pewaukee, WIBlazing a trail into new territory, helping to solidify a company in the processes, messaging, and intelligence to sustain measurable growth well into the future. I am a member of a team consisting of strategists. We are engineers, business developers, and marketers. Our team is very exciting, embracing the challenges, preparing to achieve new heights. My role is on the marketing side, assisting in sales process and content strategy. Our team is developing a new model in which we will adjust and perfect, propelling Trico into the 4th generation and onto the 5th. We're having a ball!!
Local Matters DigitalDigital Accounts Manager
Jan. 2014 - Oct. 2014Janesville/Beloit, Wisconsin AreaRecognized for marketing strategy on national level by various industry trade publications such as the National Association of Realtors, SEMPO, and others. Sales and marketing of internet marketing services to business. Mobile targeting, web design, mobile web development, local listing optimization and capture, paid search, social media, video, and text marketing. Alignment of resources to achieve a highly relevant marketing mix for various business models, focused on local, regional, and national audiences for real estate, healthcare, construction, hospitality, and service industries. Paid search expertise and delivery of ROI producing paid search and re-targeting campaigns. Marketing administration of key campaign assets to insure consistent deliverable quality over time.
Inbound marketing and targeted lead generation for any business.
McCormick Holdings, LLCMember/owner
Jan. 2012Fredonia, WI
Rogers Memorial HospitalWebsite Specialist/Marketing Communications Specialist
Aug. 2010 - Dec. 2013OconomowocDuring my time at Rogers I was the admin for all system websites, servers, and internet related vendor accounts, managing projects as they pertained to web development and web marketing. I was able to provide the analysis for the Director of Marketing to make business decisions based on website traffic, conversions, and other key performance indicators. It was a lot of fun creating and implementing the social media road map and co-managing the systems social media communities.
I was also able to implement an organic search program which provided lift in search engines, local placement on various Google sites, and an increase of organic search traffic of more than 100% year over year.
I was able to implement paid search via Google's AdWords and also inbound marketing resulting in increased activity and lowered costs in acquiring new patients. I've been able to find partnerships which provide us with strong link effectiveness, web generated leads, and increased business.
Creating copy for the website is a struggle for most organizations, during my time I helped our team learn how to be able to not only create content for the blog, news, and other areas of the site but also push content via partners and press-releases to increase links to our site and generate additional targeted website traffic. Increased web traffic and engagement year over year with consistency. Increased website requests(conversions) more than 400% year over year in 2012, and again in 2013.
McCormick Web MarketingFreelance Marketing Consultant | SEO and Social Media Specialist
Jan. 1997WisconsinConsulting clients and building web presence. Managing projects for clients with core competencies in the areas of: Website design, development best practices, search engine optimization, Social media implementation, and overall marketing strategy. Business planning, marketing planning, paid search implementation as a "Google Engage Agency", and now a "Google Partner". Helping clients understand paid, owned, and earned media and how that relates to their overall internet marketing strategy. Have built hundreds of online business machines for clients as well as provide true return on paid search dollars for any size organization.
I can be your "go to guy" or can help lead your team, the choice is yours.
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