Wm. K. Walthers, Inc.Digital Marketing and E-Commerce Manager
Dec. 2016 - Sep. 2019Greater Milwaukee Area2019 Model Railroader Magazine Readers Choice Awards - Winner Best E-Commerce Website Senior Manager overseeing strategy, content and campaign building across all digital channels.
Websites
• Manage one B2C site. • Maintain site information infrastructure, usability, functionality and visual standard. • E-commerce sales reports; research industry trends and new solutions to achieve monthly/annual -sales plans.
• Maintain and build profitable partnerships to drive content and site visits.
• Collaborate with external web developers for continued enhancement and troubleshooting. • Manage the user experience, content and merchandising plan for the Wholesale B2B site.
• Manage internal processes to effectively and efficiently support digital marketing efforts. Digital Marketing
• SEO: Develop and implement keywords, link building, and content marketing strategy and plans to improve site ranking and organic search traffic.
• SEM: Plan, maintain, control budget and optimize performance for PPC campaigns, re-targeting, product listings ads and display ads marketing, should they be deemed strategic for the brands. Manage relationships with third party vendors for search engine marketing, affiliate marketing and retargeting services, if deemed appropriate.
• Email: Develop Email content calendar and effective marketing campaigns to send out B2C and B2B Email blasts on a weekly basis. Customer segmentation, targeting, creative and production.
• Social Media: create integrated campaigns and build engaging content on social channels like Facebook, Twitter, Instagram, Pinterest, etc.
• Continually researching new ideas to engage users in multiple channels.
• Manage online marketing and promotional calendars, including Email, Content, Integrated campaigns and promotional offers. •Must create digital marketing plans that align with offline efforts including direct mail (Walthers Flyer), print ads, trade and consumer shows, wholesale new product announcements.