BloombergAccount Director, Bloomberg Television
Mar. 2000 - Sep. 2010Senior sales executive for Bloomberg Television in europe looking after UK financial clients Scandinavia, Governments, Technology firms and some agency work, particuarly the specialist financials. Specialist in marketing EMEA buisiness and financial clients, stockbrokers, Spread Betting, FX, interdealer brokers, CFD and Fund Management firms onto television accross Bloomberg's global media network. Though our in house creative department, Cube-D, Bloomberg can also deliver creative as well as media solutions for clients. Also recently there is growing interest in inward investment and tourism from Governments around the world keen utilse stimulus packages to tap into our audience of business decision makers looking at relocation and high net worth individuals who can afford high end vacations. The renewable energy sector is also another growing area. We developed an Index for Vestas which allows investors around the world to trade in wind - a bit like the FTSE 100 for wind if you like. This was then used in a global marketing campaign across all Bloomberg media. The campaign was nominated for the 'Best campaign of 2008 /2009 for reaching business decision makers and political infulencers' at the M&M magazine awards Recently working with clients to assist develop strategies for advertising on Bloomberg mobile media including our iPhone, Blackberry and Nokia applications. Bloomberg Television has relauncehed recently as a global english lanuage channel with anchors in London, Hong Kong, and New York. We also have channels in India and Turkey They are supported by some 2300 Jornalists in 165 countries with Bloomberg News. Eurpean 24/7 Distribution is up from 75 million to 140 Million household in 2009. Thats more than double CNBC.
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