Mark Durrant

CRO @Advertrader

United Kingdom🔥 Startup FounderHead of Growth💸 MarketingBusiness Owner🧑‍💼 C-level Executive👍 Sales & BizDev🧨 Consulting🏦 Finance✨ Business Owner

Mark Durrant is the Chief Revenue Officer (CRO) at Advertrader, a leading advertising research and technology we company. He carries a rich professional background in advertising, sales, and revenue generation. His expertise lies in driving sales strategies, leading revenue growth, and cementing strategic partnerships. Before joining Advertrader, Mark held various leadership roles in prominent media organisations , including Bloomberg, where he consistently exceeded revenue goals. His deep understanding of the advertising industry and his visionary leadership have significantly contributed to Advertrader's success. Mark holds a degree in Business Administration and Marketing. His dynamic approach to revenue generation continues to drive Advertrader's financial growth and business expansion.

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Work Background

BloombergEMEA Financial, Brokerages, Autos Account Director. Country Manager Israel & Cyprus. Bloomberg Media

Sep. 2017London, United Kingdom

BloombergGlobal Territory Manager, Brokerages & EMEA Account Director, Bloomberg Media

Oct. 2011 - Sep. 2017I have a dual role. Firstly I am responsible for all advertisers in the Brokerage / CFD / FX / space for Bloomberg Media portfolio. My role is to present marketing strategies that drive results utilising my 14+ years experience in this sector at Bloomberg. Im also responsible for a broad range of financial clients in EMEA.

BloombergHead of Sales, Bloomberg Television, Europe, Middle East & Africa

Sep. 2010 - Oct. 2011Responsible for the Bloomberg Television advertising team in EMEA. Our team work to create advertising solutions for clients and agencies, who are targeting high net worth individuals, and business decision makers.

BloombergAccount Director, Bloomberg Television

Mar. 2000 - Sep. 2010Senior sales executive for Bloomberg Television in europe looking after UK financial clients Scandinavia, Governments, Technology firms and some agency work, particuarly the specialist financials. Specialist in marketing EMEA buisiness and financial clients, stockbrokers, Spread Betting, FX, interdealer brokers, CFD and Fund Management firms onto television accross Bloomberg's global media network. Though our in house creative department, Cube-D, Bloomberg can also deliver creative as well as media solutions for clients. Also recently there is growing interest in inward investment and tourism from Governments around the world keen utilse stimulus packages to tap into our audience of business decision makers looking at relocation and high net worth individuals who can afford high end vacations. The renewable energy sector is also another growing area. We developed an Index for Vestas which allows investors around the world to trade in wind - a bit like the FTSE 100 for wind if you like. This was then used in a global marketing campaign across all Bloomberg media. The campaign was nominated for the 'Best campaign of 2008 /2009 for reaching business decision makers and political infulencers' at the M&M magazine awards Recently working with clients to assist develop strategies for advertising on Bloomberg mobile media including our iPhone, Blackberry and Nokia applications. Bloomberg Television has relauncehed recently as a global english lanuage channel with anchors in London, Hong Kong, and New York. We also have channels in India and Turkey They are supported by some 2300 Jornalists in 165 countries with Bloomberg News. Eurpean 24/7 Distribution is up from 75 million to 140 Million household in 2009. Thats more than double CNBC. See links or feel free to contact me.