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Work Background
RenderTribeDirector Of Strategy & Consulting Services
Mar. 2021Saratoga Springs, New York, United States- Spearhead strategic initiatives for B2B clients, driving innovation and long-term success. Foster a culture of excellence through mentorship and data-driven insights.
- Conduct in-depth market analysis to inform client strategies. Implement performance metrics, enhancing team efficiency and client satisfaction.
- Optimize team performance and client satisfaction through targeted coaching and implementation of key performance metrics. Deliver measurable outcomes.
- Oversee client strategy team, providing strategic guidance and monitoring performance for optimal results.
- Orchestrate cross-functional teams to execute complex client projects. Cultivate strong partnerships, aligning stakeholders to achieve shared objectives.
RenderTribeStrategy Consultant
Jun. 2020 - Mar. 2021Saratoga Springs, New York, United States- Spearheaded the creation and execution of ABM playbooks, driving measurable improvements in awareness and engagement with target accounts.
- Conducted in-depth analysis of B2B client processes, identifying key areas for improvement in sales and marketing workflows to enhance product-market fit.
- Developed and implemented data-driven Account-Based Marketing strategies, tailoring go-to-market approaches to increase targeted account engagement.
- Partnered closely with clients to align business objectives with actionable strategies, fostering long-term growth and market positioning.
Voltaic SystemsSales and Marketing Manager
Oct. 2014 - Jun. 2020Brooklyn, NY- Built profitable and long-term relationships with clients resulting in increased sales.
- Led day-to-day project management across marketing, sales, and product development;
prioritization of tasks and management of the team.
- Revolutionized digital presence through website redesign, content optimization, and SEO enhancements. Improved UX/UI, boosting organic reach and e-commerce conversion rates.
- Refined brand strategy, creating cohesive messaging across B2B and B2C markets. Developed comprehensive brand guidelines and templates for consistent communication.
- Managed digital marketing initiatives, creating and optimizing content while analyzing performance metrics. Executed successful crowdfunding campaigns, surpassing initial goals.
Brooklyn BreweryMarketing Communications Consultant
Jan. 2014 - Dec. 2014Brooklyn, New York, United States- Created digital and print marketing content to support sustainability initiatives, fostering partnerships with internal and external stakeholders. - Partnered with brewery staff to evaluate and improve operational sustainability practices, with a focus on effective waste management solutions.
The Lower East Side Ecology CenterMarketing Communications Consultant
Jan. 2013 - Dec. 2013New York, New York, United States- Conducted in-depth community data analysis to develop targeted marketing strategies, enhancing brand visibility for ecological initiatives. - Conceptualized and executed innovative marketing campaigns, positioning The Lower East Side Ecology Center as a leader in urban sustainability.
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