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Work Background
Fit BrokoliData Analytics Consultant
Dec. 2022Fit Brokoli is an online personal dietitian subscription service, providing personalized dietary guidance and support for healthier living, leveraging ML technology. Collaborating with business executives, business analysts, developers and marketers, helping team utilise B2B customer data to hit B2C go-to-market goals across markets. My contributions vary from tech acquisition, implementation, web & app & marketing data centralisation, audience data strategy, life-cycle marketing to funnel optimisation, building growth roadmaps with business functions.
TAKKMarketing Analytics Manager
Apr. 2020 - Aug. 2022London, England, United KingdomTAKK is a UK based B2C subscription service that owns an ‘essentials only’ philosophy. With a portfolio of bathroom essentials, TAKK tackles the ugly truth of choice overload forced on us in the global economy and challenges marketing tactics that became business norms for blind revenue generation. Working along with the founder, Pinar, I am responsible for marketing mix and budget allocation, delivering insights on subscription funnel optimization for TAKK's current and prospective subscriber community.
Inbound Marketing AgencyDigital Intelligence Consultant
May. 2017 - May. 2020IMA is a tech agnostic digital growth consultancy start-up based in Istanbul with a core expertise in data analytics,strategy and data activation. Rode along with the founders, grew the team from 4 to +20 people along with the agency revenue and clients, lead the analytics & insight service structure and team, and contributed to +50 digital projects from startups to global brands. These projects varied from data strategy, marketing effectiveness/marketing mix planning, funnel optimisation and life-cycle marketing.
Pegasus AirlinesBusiness Analyst - Revenue Management
Dec. 2014 - May. 2017IstanbulPGS is one the world's leading low-cost airline companies in Turkey with annual 40 million guests domestically and internationally. My role in the revenue management team involved supporting route managers' flight profitability optimization process with big data analyses using past and future flight data. These analyses included competitor analysis, forecasting, revenue and load factor optimization. Also, accompanied the BCG consultant team for PGS for an automation project to minimize human effort and error in flight pricing optimization.
Pegasus AirlinesCRM Marketing Intern
Jul. 2013 - Aug. 2013
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