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Work Background
RuinartInternational Brand Manager
Sep. 2021Paris, Île-de-France, France-Global development strategies for product innovation, eco-conscious packaging and brand
visibility tools -New product launches (Dom Ruinart 2010, Ruinart Blanc Singulier), part of orchestrating the execution of the marketing platform to amplify brand presence across consumer touchpoints (on and off-trade) with the involvement of all teams, from winemaking to communication -Development of artistic limited editions (Ruinart Carte Blanche, Second Skin customization), collaborating with artists while positioning their creations within premium market segments
-Active member of the Innovation Champions and the DE&I communities of Moët Hennessy
LVMHEmployer Branding Coordinator | INSIDE LVMH Community
Sep. 2018 - Sep. 2021Parigi, FranciaBrand & Communications management at the service of HR teams, to strengthen the image of the LVMH Group as an employer, and to support LVMH Maisons in their employer branding strategies. Projects include:
-Orchestration of the LVMH employer brand overhaul - positioning, messaging, tagline,
identity - and its strategic rollout across 75 luxury Maisons
-Creation of the first LVMH Graduate Program, SPRING, including a comprehensive branding
and launch communication plan
-Content management and communication strategy for the launch of the digital educational
platform www.InsideLVMH.com, achieving 40,000 registrations in one month
Clipper GroupCorporate Branding & Communication Assistant
Mar. 2017 - Jan. 2018Copenhagen, DanimarcaPart-time student job:
-Content creation and editorial planning for internal and external communication channels
to ensure coherent expressions of the brand (social media, intranet, website)
-Lead on a rebranding project and web design in collaboration with a team of naval
engineers (competitive benchmark, brand positioning, brand platform)
MarketingLab CopenhagenMarketing Consultant
Mar. 2016 - Aug. 2017Copenhagen, DanimarcaPart-time consultant for Copenhagen Business School’s association for marketing-passionate students, responsible for two exciting projects: -Leading a team of 5 in developing an employer branding strategy for an international beauty FMCG brand
-Conducting a competitor analysis for a recruitment start-up to make recommendations for their sales strategy and management processes
Bid4Ad - The Advertising MarketplaceSales and Marketing Intern
Aug. 2015 - Dec. 2015SingaporeInternship during my exchange semester in Singapore: -Consulting South-East Asian SMEs in their advertising strategy and online/offline media buy
-Sales-lead generation and key account management
Son of a TailorPR & Branding Assistant
Mar. 2014 - Jan. 2015Copenhagen, DanimarcaPart-time student job when the brand just launched:
-PR and communication strategy to elevate brand presence on an international scale
-Management of social media editorial calendars, content creation, and influencer
endorsements for key seasonal marketing campaigns (Mother’s day, Valentine’s day...)
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