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Work Background
Centrul educațional IbsenCustomer Sales Specialist
Sep. 2024Bucharest, Romania
RED DOTS AgencyAccount Manager Mercedes Benz Romania
Aug. 2022 - Nov. 2024Bucharest, RomaniaAs a Project Manager for a luxury brand I am responsible for coordinating the flawless execution of strategic initiatives and campaigns to elevate the brand's prestige and market position. With a keen eye for detail and a passion for excellence, I oversee the planning, implementation, and delivery of high-profile projects, ensuring they align with the brand's values and standards of luxury craftsmanship. Key responsibilities include defining project objectives, timelines, and budgets, and assembling cross-functional teams to execute them with precision. I collaborate closely with creative, marketing, and operations teams to translate brand vision into captivating experiences, from exclusive product launches and flagship store openings to immersive events and partnerships.
Malvensky Jewellery HouseContent Manager Specialist
Sep. 2012 - May. 2023Bucharest, RomaniaAs a Content Manager Specialist, I am strategically responsible for overseeing the development, organization and optimization of digital content across various platforms. With a keen understanding of target audiences and brand objectives, they curate and create engaging content that drives audience engagement, enhances brand visibility, and supports marketing goals. Key responsibilities include content planning and scheduling, content creation and editing, SEO optimization, and performance analysis. I collaborate closely with cross-functional teams, including marketing, design and social media, to ensure consistency in messaging and brand voice across all channels.
OgilvyPR&Communication Expert
Dec. 2010 - Dec. 2012Bucharest, RomaniaAs a PR Expert at Ogilvy Romania Agency, I lead strategic communication initiatives for a diverse portfolio of clients spanning industries such as technology, healthcare, and consumer goods. Leveraging my expertise in public relations and communication, I develop tailored strategies to elevate brand visibility, manage reputation, and drive engagement. Key Responsibilities: Craft compelling narratives and messaging strategies to effectively communicate clients' key messages and value propositions to target audiences.
Develop and maintain relationships with media contacts, securing placements in top-tier publications and broadcast outlets to maximize brand exposure.
Lead crisis communication efforts, providing strategic counsel and rapid response support to mitigate reputational risks and maintain brand integrity.
Collaborate closely with internal teams, including marketing, sales, and executive leadership, to align PR initiatives with overall business objectives and drive integrated campaigns.
Monitor industry trends, news cycles, and social media conversations to identify opportunities and develop proactive communication strategies that position clients as thought leaders.
Analyze campaign performance metrics and provide actionable insights to optimize future initiatives and demonstrate the impact of PR efforts on client success.
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