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Work Background
Career BreakGap year
Nov. 2023
The Estée Lauder Companies Inc.Digital Marketing Technologies Lead
Jul. 2022 - Oct. 2023Bucharest, Romania• Get deep understanding of company’s technology,: CRM solution & Beauty Advisor’s education platform, Analytics solution and their place within target customer • Conduct brand representatives research to understand trends, competitive landscape and target personas in order to define the platforms new features and key success metrics
• Coordinate development and marketing teams in order to create compelling content (presentations, videos, blogs, case-studies, website copy, platform features etc.) that highlight the platform’s’ value
• Drive platform positioning and unique value proposition
• Support product launches and key releases with relevant product marketing activities
• Create a global comprehensive product roadmap and project plan aligned with all markets needs
MEGA IMAGE - Ahold Delhaize GroupeCommerce Digital Marketing Manager
Nov. 2019 - Jul. 2022Bucharest, Romania• Crafting and executing an eCommerce strategy focused on driving sales.
• Developing and implementing an annual marketing campaign roadmap aligned with the company's eCommerce web and mobile app strategies.
• Formulating SEO strategy to enhance online visibility and search engine rankings.
• Formulating a content strategy to engage and attract target audiences across digital platforms.
• Lead Salesforce and Google Marketing Platform implementation.
• Designing a database communication strategy encompassing email, SMS, and push notifications.
• Overseeing the adoption and implementation of new technologies, both technical and marketing-related.
• Improving user flow and communication campaigns for mobile and web applications.
• Collaborating daily with external partners, creative agencies, and media agencies.
• Providing training and support to team members to enhance their skills and capabilities for their roles.
• Coordination of web and app relaunch: frontend and backend
• Assisting the Brand team in executing digital marketing campaigns.
• Supporting the commercial team in planning and optimizing online campaigns with partners.
• Creating a successful 360 communication campaign for the launch of the new mobile app.
JTI (Japan Tobacco International)Ecommerce Manager
Aug. 2018 - Nov. 2019Bucharest, Romania• Oversight of eCommerce platform planning, implementation, and launch.
• Development and execution of the annual digital marketing strategy to achieve monthly and yearly KPIs for logicvapes.ro.
• Creation and execution of Social Media strategy and communication.
• Establishment of external Customer Care team, including operator selection, preparation of training materials, and daily activity monitoring and reporting.
• Establishment of the Order Management System, including supplier screening, fee and contract negotiations, and daily monitoring and reporting.
• Implementation and monitoring of SEO for a newly launched e-shop to drive traffic and sales.
• Driving traffic and generating sales.
• Primary responsibility for managing internal and external stakeholders, including the Brand Marketing Team.
• Coordination of external and internal teams across development, IT, Global Digital, Customer Care, Health department, local marketing, and local agencies.
Telekom RomaniaHead of Digital Campaign and Content
Dec. 2017 - Aug. 2018• Heading the Telekom Digital Communication and Content team, comprising 8 members, offering expert guidance in the formulation and execution of digital media strategies and campaigns for the Telekom brand and its product portfolio (B2C & B2B). Ensuring smooth day-to-day operations with media agencies and internal stakeholders.
• Overseeing all aspects of traffic and lead management across owned and paid media channels, maintaining continuous monitoring and optimization of performance tracking.
• Solely accountable for managing the entire online budget, including media and digital agencies budget allocations.
• Primarily tasked with overseeing internal and external (Deutsche Telekom) stakeholder relationships.
• Provide training and ongoing support to new and junior team members, enabling them to acquire and enhance the skills and abilities required for their daily tasks.
Telekom RomaniaSenior Digital Marketing Manager
Jan. 2017 - Dec. 2017Bucharest, Romania• Overseeing the year-round online media strategy and approach to meet monthly and yearly KPIs.
• Coordinating and developing online campaigns for Telekom Romania B2C and B2B, Netliberare.ro platform, and Germanos.ro, in collaboration with MarComm, e-Sales, e-Care, and Product Marketing departments.
• Continuously optimizing online media campaign results and budgets.
• Coordinating online marketing campaigns to achieve sales KPIs for Telekom Digital Channel.
• Utilizing site reporting tools like Google Analytics to measure the impact of digital campaigns on online sales and customer satisfaction, and implementing ongoing optimization.
• Managing media and creative agencies, negotiating prices within the available budget.
• Allocating and utilizing internal and external resources efficiently for launches.
• Implementing database segmentation to enhance email results (opening rates, click rates, sales, etc.).
• Leading the launch of Netliberare.ro Telekom Romania loyalty platform and promoting it through over 20 digital campaigns.
• Coordinating online marketing campaigns for Telekom Bank.
• Successfully launching over 100 national and sales campaigns within one year.
Publicis GroupeDigital Account Manager
May. 2015 - Jan. 2017Bucharest, Romania• Maintain close involvement in the day-to-day operations of the advertising process while allowing space for strategic insights.
• Oversee and ensure the completion of all tasks, ensuring adherence to agreed-upon timelines and meeting the expected standards set by both the agency and the client.
• Foster relationships with digital clients and cultivate growth within digital accounts.
• Take a strategic lead on all digital accounts, recommending and demonstrating the effectiveness of activities as opportunities arise.
• Define the scope of digital projects and ensure operational excellence, delivering high-quality digital communications with a positive return on investment in a hands-on manner.
• Strive to surpass client expectations and inspire internal teams to excel.
• Proactively develop client business and accounts in collaboration with the Client Services Director.
• Manage reports and contribute to assessments.
• Monitor and update the account team forecast and handle invoice management.
Frank GroupDigital Account Manager
Jul. 2013 - May. 2015• Maintain close involvement in the day-to-day operations of the advertising process while allowing space for strategic insights.
• Oversee and ensure the completion of all tasks, ensuring adherence to agreed-upon timelines and meeting the expected standards set by both the agency and the client.
• Foster relationships with digital clients and cultivate growth within digital accounts.
• Take a strategic lead on all digital accounts, recommending and demonstrating the effectiveness of activities as opportunities arise.
• Define the scope of digital projects and ensure operational excellence, delivering high-quality digital communications with a positive return on investment in a hands-on manner.
• Strive to surpass client expectations and inspire internal teams to excel.
• Proactively develop client business and accounts in collaboration with the Client Services Director.
• Manage reports and contribute to assessments.
• Monitor and update the account team forecast and handle invoice management.
HyperActiveDigital Traffic manager
Sep. 2011 - Jun. 2013Bucharest, Romania• Managing workflow to monitor Task Dependencies effectively.
• Maintaining task alignment for Development and Creative Team members to meet project deadlines.
• Collaborating and supervising freelancers, negotiating contracts, and overseeing their work.
• Ensuring projects are completed within schedule and budget constraints.
• Compiling task, expense, and timesheet reports to ensure correct completion and invoicing.
• Assuming bookkeeping duties for projects as necessary.
Ringier RomaniaDigital Reporter and Content Manager
Aug. 2008 - Sep. 2011• Content management system (CMS) activities.
• Conducting research, crafting, and delivering text tailored to the preferences of the website's target demographic.
• Ensuring the website content remains current and relevant.
• Monitoring and responding to messages on online forums and managing email inquiries.
• Reviewing and refining text created by colleagues or freelance contributors.
• Establishing new content and editorial standards.
• Staying abreast of advancements in web technology and best practices, including issues related to website accessibility.
Graffiti BBDOTraffic assistant
Jan. 2006 - Aug. 2008• Managing the archival of documents and layouts supplied by the DTP Department.
• Ensuring coordination among all projects executed by the DTP Department.
• Collaborating with the Marketing and Communication Departments to streamline and optimize projects.
• Supervising all projects and tasks undertaken by the DTP Department as a whole and by individual team members.
• Working closely with the Creative Department to acquire necessary information and documents for the DTP Department.
• Ensuring timely delivery of all projects within established deadlines.
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