Maria Gedeon

Fractional Chief Marketing and Customer Officer @Self Employed

United Arab Emirates🔥 Startup Founder💸 MarketingDirectorBusiness Owner📝 Influencer or Blogger👍 Sales & BizDev🐦 Design🧨 Consulting🎥 EntertainmentEditor✨ Business OwnerBrand Marketing ManagerCommunications ManagerPresentation DesignerPR ManagerContent ManagerEmail Marketing ManagerEvent ProducerCreative ProducerCopywriterUX/UI DesignerGraphic DesignerCommunication DesignerBrand DesignerBusiness Development ManagerPartnerships ManagerHead of GrowthCustomer ResearcherEngagement ManagerPartnerMarketing DirectorCRM managerAdvisorFounderProduct Consultant

Maria is a seasoned Fractional Chief Marketing and Customer Officer. She offers her expertise to businesses, helping them to build their brands, enhance their marketing strategies and improve customer experience. With two decades of experience marketing working for top-tier organizations, Maria can hell you deliver results, transform and drive growth.

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Work Background

Bain & CompanyExternal Advisor

Aug. 2022United Arab EmiratesRetail, Entertainment and Brand Building

Gedeon Mohr & PartnersChief Executive Officer

Jun. 2022Dubai, United Arab Emirates

almentorNon-Executive Board Member

Aug. 2021

Chalhoub GroupChief Customer & Marketing Officer

May. 2021 - Jun. 2022Dubai, United Arab Emirates

Majid Al FuttaimMarketing, Sales and Customer Director (Head of Department) - Entertainment

Oct. 2018 - Jul. 2021Dubai, United Arab EmiratesIn this role I headed the marketing function at Majid Al Futtaim Leisure, Entertainment and Cinemas, the leading entertainment provider in the Middle East and Africa and managed a regional team of 60+ award-winning marketers. My scope included marketing operations, go-to-market strategy, sales, CX, insights, CRM and loyalty, social media and content, PR & corporate communications as well as creative, design and production. I also owned customer data and championed advanced analytics and customer intelligence. I was also a Majid Al Futtaim Entertainment official spokesperson. The MAF Entertainment portfolio of brands included: - 60+ VOX Cinemas complexes and over 600 screens in the Middle East and Africa - 37 Magic Planet family entertainment centres and Yalla Bowling - Iconic Ski Dubai, Ski Egypt, Dreamscape and iFly Dubai - Family friendly attractions like Little Explorers and Wahooo Waterpark in Bahrain - F&B home-grown brands such as Kitchen 35, North 28, Top Bun, Pizza Al Taglio, Melt and Nutella bars

The Marketing SocietyNon-Executive Board Member

Jan. 2017Dubai

Majid Al FuttaimMarketing Director, VOX Cinemas

Jul. 2016 - Oct. 2018United Arab EmiratesMy role consisted of overseeing all marketing and communication functions within the business as well as managing a regional team of highly talented professionals at Majid Al Futtaim VOX Cinemas. In my role I looked after marketing operations, go-to-market strategy, social media and content, PR & corporate communications, customer experience, sales, design and production as well as customer data, advanced analytics and business intelligence. With 50 cinema complexes and over 500 screens across the UAE, KSA, Kuwait, Oman, Qatar, Bahrain, Egypt, Lebanon and Kenya Majid Al Futtaim Cinemas is the region's largest and most rapidly growing cinema exhibitor. VOX Cinemas offers a variety of unique experiences such as IMAX, MAX, 4DX, KIDS, OUTDOOR, PRIVATE CINEMAS, THEATRE and GOLD by Rhodes - a collaboration with Michelin-starred chef Gary Rhodes.

MubadalaDirector of Marketing and Communication - Zayed Sports City

Oct. 2009 - Jun. 2016United Arab EmiratesPart of the senior executive team, my role consisted of marketing the facilities and reigniting the Zayed Sports City brand, encouraging people to exercise/participate in sporting events and help raise the profile of sports and entertainment in Abu Dhabi. Zayed Sports City is the leading destination for sports and entertainment in the UAE. It hosts the 43,000 seat national stadium, the International Tennis Centre, the Zayed Sports City Ice Rink as well as the Khalifa International Bowling Centre. It is also the home of multiple teams and sports academies such as the Abu Dhabi Harlequins Rugby Team, Manchester City Football Academy, PSS Tennis Academy, Jump Sports Academy, the Abu Dhabi Netball League, the sanctioned Abu Dhabi Football League, Haddins Fitness, THE ROOM Abu Dhabi, ZSC Paintball, the Abu Dhabi Ice Hockey Federation as well as the Abu Dhabi Figure Skating Team. Zayed Sports City is managed by Abu Dhabi Entertainment Company LLC (a wholly owned subsidiary of Mubadala Development Company PJSC).

Select Hosting AgencyPartner

Jan. 2007 - Mar. 2012Majority shareholder until 2011. Sold remaining shares and exited in January 2019.

TURRET MEDIAMarketing & Sponsorship Manager

Dec. 2006 - Oct. 2009United Arab Emirates- World Future Energy Summit - Taste of Dubai and Abu Dhabi - Abu Dhabi Hunting and Equestrian Exhibition - Abu Dhabi Art - International Defense exhibition (IDEX) - Middle East Waste Summit

Select Hosting AgencyFounder & Managing Director

Mar. 2005 - Jan. 2007Middle EastI founded Select in 2005 with two very successful business partners, Gino Haddad and Jemmy Saab. Select is a staffing and event services agency that caters to sports and entertainment events, conferences and exhibitions, product launches and corporate events as well as concerts, festivals, and weddings to name a few. When launched in 2005, Select was the solution to most of the region's events as the market was in desperate need of quality services and professionally trained staff. After staffing over 4,000 events, Select continues to be the agency of choice to some of the most successful and reputed event promoters, brands and corporate companies in the region.