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Work Background
PLG Estates, Inc.Licensed Real Estate Agent
Oct. 2019Greater Los Angeles AreaBorn and raised in Los Angeles, I'm a native Angeleno through and through. Having lived in each corner of the city – Los Feliz, West Hollywood, Woodland Hills, and currently the Hollywood Hills – I offer my clients a true local insiders’ perspective. As a real estate investor myself, my greatest joy is helping my clients use the power of real estate to create their dream life. Specializing in both working with first time buyers and guiding home sellers on how to best position their property for sale, I approach each transaction with the benefit of understanding the mindset of each side of the deal, all the while being a fierce advocate for my clients in the process. Utilizing creative strategies, I've helped clients break into competitive markets across the city and expertly use my keen interior design sense to help sellers get top dollar for their home. When I'm not negotiating deals, you can find me cooking up a storm in my Laurel Canyon kitchen, exploring the latest foodie hot spots, and spending quality time with my daughter and husband.
coded{PR}Vice President of Social and Influencer Marketing
Jan. 2018 - Oct. 2018West Hollywood, CAcoded{PR} is a holistic public relations agency, delivering impactful and meaningful communications solutions to a national clientele from offices in sunny Los Angeles and cosmopolitan New York City. The dynamic team brings together a breadth and depth of media and marketing experience unrivaled for a nimble boutique firm. We tailor every opportunity and every solution to align with overall strategy and deliver maximum exposure and reach.
BWR Public RelationsDirector of Social Media
Apr. 2014 - Dec. 20179100 Wilshire Blvd, Beverly Hills CA 90212- Lead all client and agency social media strategy, development and execution across all social platforms.
- Drove social thinking in business development activities including RFP responses and new business pitching.
- Lead daily client engagement surrounding social programming, timelines, analytics, budgeting, content. - Facilitated and manage influencer campaigns from start to finish, including negotiating financial offers, reviewing legal contracts and assisting in content development. - Oversaw agency and client social media intelligence, best practices and trend watching. - Current & past entertainment / lifestyle clients include: TOMS, Barnes & Noble, Coffee Meets Bagel, Airbnb, Super Deluxe, WEtv and more.
Edmunds.comSr. Social Media Manager
Dec. 2012 - Apr. 2014Santa Monica, CA- Created and oversaw the social media strategy and roadmap for all of Edmunds’ product launches, B2B and B2C initiatives. - Worked closely with the Editorial and PR teams to create resonating content that engaged customers and strengthened the brand. - Managed all social media coverage of offline brand experience events, such as Dealership Takeovers, SXSW and Auto Show coverage. - Leveraged social media platforms and tools to communicate social media trends and reporting on progress.
CBS InteractiveSenior Social Media Manager
Apr. 2012 - Dec. 2012Greater Los Angeles Area- Oversaw and managed all promotions and account activity for over 30+ CBS shows on Twitter,
Facebook, Google+ and other social networking platforms.
- Collaborated with the Network and Product teams to identify strategic opportunities within the
Social Media space to increase the value of the business and promote & create awareness for CBS
on-air programming.
- Organized the tactical and strategic approach to leveraging social media to promote large scale social events while working closely with Network Publicity, Marketing and Consumer Products teams.
- Managed the conversation with CBS’ strategic partners and vendors to maintain our position as
thought leaders within the space.
- Communicated key trends and metrics by using social TV analytics & audience engagement tools to report to senior executives.
- Continued to focus on CBS’ Social Media footprint - helping drive the social audience from just over 10 million followers three years ago when I joined the organization, to over 160 million at my time of employment.
CBS InteractiveSocial Media Manager
May. 2011 - Apr. 2012- Spearheaded CBS’ Tweet Week which featured 8 nights of live tweets with show talent which
resulted in an increase of followers, traffic to CBS.com and positive buzz.
- Developed and lead Social Sweep Week – giving November Sweeps a social media twist by allowing CBS stars to “take-over” the social accounts daily.
- Managed and successfully executed CBS’ 2011-2012 Comic-Con social media programs and
managed all messaging for the Network while at the conference.
CBS InteractiveCommunity Producer
Aug. 2009 - May. 2011- Successfully project managed and launched CBS.com’s community initiative, which introduced social gaming, a reputation system and badges to the site.
- Generated over 200% growth in all Facebook show accounts and created the CBS presence on
Twitter.
- Handled moderation and user engagement of community through message boards.
- Produced content for online polls, blogs and quizzes for promotional purposes and to generate traffic.
- Worked closely with Network marketing and PR to optimize messaging and content.
- Executed all social networking strategies to promote contests, premieres and events.
- Created a research program to provide insights on upcoming trends and interests in social networks.
- Administered all community related duties to grow CBS.com registrations and consumption of content.
MyspaceIntegrated Marketing Coordinator
Sep. 2008 - Jul. 2009- Assisted Programs Manager and Director with day-to-day responsibilities of programming and
packaging MySpace Marketing materials for Sales.
- Oversaw all program coordination of pre-sale development and post sale execution, i.e. reviewing
IO’s, creating outlines of Marketing deliverables, developing program timelines, keeping track of all
sold programs and working with Finance.
- Created external collateral for marketing programs including high-quality sales collateral and client
presentations.
- Assisted in the creation of internal programming/product documents which outlined strategies,
business requirements, responsibilities as well as development schedules for marketing programs.
Bragman Nyman Cafarelli (BNC)PR Assistant
Aug. 2007 - Sep. 2008- Assisted in daily functions and responsibilities for the Vice President of the entertainment/personalities division.
- Coordinated and managed all press/media schedules. - Assisted in the planning and execution of red carpet events.
- Covered clients for a multitude of events, appearances and premieres. - Handled and facilitated all press requests. - Researched and scheduled appropriate press/media contacts depending on location, interest and relevance.
- Managed publicist/clients’ calendars. - Pitched interview and media opportunities. - Tracked and organized relevant press clips and media hits.
The Woven CompanyPR/Marketing Coordinator
May. 2006 - Aug. 2007- Effectively spearheaded the “Green” marketing/PR campaign to highlight the company’s eco-friendly and sustainable materials.
- Successfully obtained editorial in Western Interiors, Natural Home, Relish, Robb Report Luxury Home, Inhabit, Green Key Real Estate and Apartment Therapy, top interior design magazines and websites.
- Coordinated and orchestrated the placement of the company’s products on the popular reality series Tori & Dean: Inn Love, starring Tori Spelling. Complete project management with responsibilities including: supervising photo shoots, managing on-screen presence of company product line, press releases and the opening event/gala planning.
- Planned and managed The Woven Company Networking Event & Mixer – obtained sponsors, coordinated guest lists and designed event floor plan/décor. - Maximized trade show visibility with booth design, marketing materials, and efficient post show follow-up.
- Managed, created and track all direct mail and e-mail marketing campaigns.
- Successfully generated sales leads directly resulting in an increase of revenue.
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