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Work Background
MBI Talent GroupClient Partner & Director of the Leadership Acceleration Center
May. 2024Ciudad de México, México
MBI Executive SearchHead of Advanced Modular Consulting
Mar. 2020Mexico City Metropolitan AreaMake world-class best practices accessible to our clients to develope and strengthen real competitive advantages in the areas of leadership, management, engagement, sales, business and people strategy, delivered through an innovative and industry-leading methodology that guarantees long-term capability building and results.
MBI Executive SearchBusiness Development Director
Nov. 2019MexicoGeneration of sales strategies that improve sales performance, forecasting and management, while growing, empowering and diversifying our Business Development team globally. We are devoted to build leading market advantage, sustainable growth and wealth for our business partners. We firmly believe in human capital reinvention as the main driver for innovation, business leadership and economic success. MBI is an innovative firm of seasoned, dynamic and hands-on talent-strategy experts. We are passionate about designing tech-driven, tailor-made talent solutions through sharing cultural understanding with our business partners. Our un-matched triple hallmark: 1) Twice as fast: -50% in delivery times
2) Half the cost: -50% professional fee
3) Quality guarantee: Up to 18 months* after hiring date (50% more than industry standard) Avoid the risk of replacing an inefficient hire: costs could go up to 50% of an executive’s annual salary. *Depending on vacancy tier
Procter & GambleSenior Key Account Manager Soriana in Fabric Care and Dish Washing
Jan. 2019 - Nov. 2019Mexico City Area, MexicoConsolidate commercial integration between Soriana’s headquarters in Monterrey and Comercial Mexicana in terms of catalog optimization and correction, promotional planning, catman reactivation and Julio Regalado negotiation. Achievements
• First time in 2 years to achieve total renewal of KBDs in record time via: i) regaining catman relationship; ii) portfolio transformation enabling price mix turnaround +2pp vs YA; iii) successful deal for Julio Regalado: sell-in 12% above initial purchase intent.
Procter & GambleTrade Marketing Operation Manager
Jan. 2015 - Dec. 2018MéxicoOwner of the biggest budget and operation of merchandisers and demogirls in NA and Latam. Creation of the national strategy for transformative innovation of our suppliers’ processes. Corporate governance leader. With a team of 10 people I directed the organizational processes of a 3,000 contractors’ organization. • I introduced a novel gain share model to suppliers which allowed to increase share of display and bring savings like never before to reinvest in key improvements to the merchandiser program.
• With the innovation of “Avengers Engagement Program” I was the first in 5 years to reduce 3X merchandiser turnover via reinvention of recruiting and selection processes, and gamification of the compensation and loyalty plan.
• I led the Coverage Reinvestment Plan, an unprecedented high complexity project. With no extra budget I funded strategic white spaces worth $400M usd investment to reach 6,000 stores (record high) including emerging channels.
Procter & GambleCommercial Trade Marketing Manager
Jun. 2014 - Dec. 2014MexicoDesign of the commercial strategy for Oral Care in self services channel. Customer customization of commercial plans and portfolio by region. Improvement of category profitability and distribution. Design of new product release campaigns in coordination with customer sales teams, field operations, marketing and finance. Achievements
• In OND ’14 sales recovered a positive trend and stopped value share loss in toothbrushes by implementing an aggressive portfolio transformation, inverting the mix from 80/20 to 20/80 between single blisters and twin-packs.
Procter & GambleCommercial Trade Marketing Manager for Gillette
Sep. 2012 - May. 2014MexicoCommercial Strategy innovation for Razors and Deodorants in traditional channel. Strategic portfolio management and segmentation by geography and customer. Creation of new product campaigns setting direction to commercial teams, operation cells, marketing and finance. Owner of production planning for plants and alignment of core building blocks with customer teams. Opportunity assessments and feedback to regional marketing. • Highest-ever record in Deodorants market share (+5 pp vs YA) and Razors 2pp growth above country average (12% vs YA) behind BIC winning formula: listings & distribution in record time of high profit SKUs, superior demogirls, sales contests and disruptive branding at stores.
Procter & GambleIn Store & Initiative Manager
Apr. 2011 - Aug. 2012MexicoDirection of new product release campaigns in traditional channel and self-services. Owner of national display strategy and store vision. Interaction with MKT for display design. Communication strategy and performance evaluation to the 2,500 field contractors’ organization about initiatives, sales contests and execution. Head of 5 managers and 2 assistants. • I was granted a Recognition Shares Award, P&G stock options given only to 5% of top-performer employees.
• I defined a new excellence operating standard still in use after 2 years, exceeding all targets across categories vs YA: sell-out 112 ix, share of shelf 115 ix and display 120 ix.
Procter & GambleTraditional and Modern Channel KAM
Sep. 2004 - Mar. 2011MexicoNew product listings, portfolio improvement, category KPI analysis with a Joint Business Planning and True Scorecarding. Sales agents trainings, promotion design, execution and fund management. In Traditional Channel I was in charge of 160 sales representatives. Achievements
• Modern Channel. Oral Care, Blades and Batteries for Chedraui and Comercial Mexicana. All categories grew sales above 5% IYA and above corporate average. Prevented delisting of Duracell in Chedraui behind a strong profitability and promotional annual plan. Increased value sales share in Toothpaste from 6% to 11% in one year behind a flawless execution of a new premium-tear toothpaste.
• Traditional Channel, Chiapas, Puebla and Veracruz. Double digit sales growth and ahead of channel average due to strategic portfolio interventions, brand trainings to customers’ sales agents, and improvement of a horizontal distribution project which required financial model evaluation, better recruitment processes, innovation in sales logistics and training to sales representatives.
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