Procter & GambleTraditional and Modern Channel KAM
Sep. 2004 - Mar. 2011MexicoNew product listings, portfolio improvement, category KPI analysis with a Joint Business Planning and True Scorecarding. Sales agents trainings, promotion design, execution and fund management. In Traditional Channel I was in charge of 160 sales representatives. Achievements
• Modern Channel. Oral Care, Blades and Batteries for Chedraui and Comercial Mexicana. All categories grew sales above 5% IYA and above corporate average. Prevented delisting of Duracell in Chedraui behind a strong profitability and promotional annual plan. Increased value sales share in Toothpaste from 6% to 11% in one year behind a flawless execution of a new premium-tear toothpaste.
• Traditional Channel, Chiapas, Puebla and Veracruz. Double digit sales growth and ahead of channel average due to strategic portfolio interventions, brand trainings to customers’ sales agents, and improvement of a horizontal distribution project which required financial model evaluation, better recruitment processes, innovation in sales logistics and training to sales representatives.