Javier Acevedo - Area On Premise Manager LATAM, RedBull

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Work Background

Red BullOn Premise Project Manager Latam

Jan. 2021Mexico City

Red BullNational On Premise Director

Jan. 2011 - Dec. 2020Mexico CityDevelop strategies for brand building in On-Trade outlets. On-Trade road to market (RTM) through Distribution Partner / Wholesalers & Key Accounts. Develop innovative strategies to reach the final consumer. Manage and lead the national team with new ideas and operate with bias towards action. Continuous training top-down level: coaching days, management y leadership. Manage the wholesale channel’s (On-Trade) budget for operation (RTM/ wholesalers/ marketing).

Red BullRegional On Premise Manager Southeast

Jul. 2008 - Jan. 2011Quintana Roo, MexicoDevelop Brand Awareness in southeastern Mexico, one of the country's most important touristic zones (Quintana Roo & Merida). Create, coordinate and execute local and international events for brand awareness. Develop innovative strategies for sales increase and Brand awareness inside on-trade outlets. Lead and manage six sales representatives with management skills. Public Relationships with international and local on-trade outlets.