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Work Background
Red BullOn Premise Project Manager Latam
Jan. 2021Mexico City
Red BullNational On Premise Director
Jan. 2011 - Dec. 2020Mexico CityDevelop strategies for brand building in On-Trade outlets.
On-Trade road to market (RTM) through Distribution Partner / Wholesalers & Key Accounts.
Develop innovative strategies to reach the final consumer.
Manage and lead the national team with new ideas and operate with bias towards action. Continuous training top-down level: coaching days, management y leadership.
Manage the wholesale channel’s (On-Trade) budget for operation (RTM/ wholesalers/ marketing).
Red BullRegional On Premise Manager Southeast
Jul. 2008 - Jan. 2011Quintana Roo, MexicoDevelop Brand Awareness in southeastern Mexico, one of the country's most important touristic zones (Quintana Roo & Merida).
Create, coordinate and execute local and international events for brand awareness.
Develop innovative strategies for sales increase and Brand awareness inside on-trade outlets.
Lead and manage six sales representatives with management skills.
Public Relationships with international and local on-trade outlets.
Red BullOn Premise Musketeer (Business Partner Consultant)
Jan. 2006 - Dec. 2008Cancun
MaxiumSales Representative - Absolut Vodka
Jan. 2004 - Oct. 2005Cancun
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