Inalarm S.A.Chief Executive Director
Jan. 2018 - Dec. 2020Área metropolitana de Ciudad de México• Lead the organizational transformation, values and perception of our client, optimizing the value proposition, the go-to-market strategy, the client relationship model, but mainly the employee's mentality.
• I used the strategic business model canvas with the management team to align strategic options with strategic objectives and create actions around our team's competencies. This analysis made me design and implement a new business strategy.
• Lead and participate in the planning and management of the Business Model to ensure the growth of the service portfolio.
• Design and implement reengineering strategies and total transformation of the business structure to ensure the optimization of business processes, objectives, metrics, guidelines, budgets and KPIs.
• Lead the Human Resources, Finance, Sales, IT, Marketing, Logistics, Purchasing, Internal Control and Delivery Service departments. Define, implement and maximize the use and savings of business budgets to maintain business profitability.
• Transform the relationship with our distributor base, giving them more value in terms of support, credit and after-sales service.
• Implement digital marketing plan (new for this company), to increase demand generation in business segments where the company has a greater market share.
• Strengthen the CRM systems and development infrastructure and implement an online store.
• Direct failed ERP implementations that only generated bad information for decision making, so I had to reimplement the ERP based on standards and best practices.
• Ensure processes were documented and KPIs implemented to initiate a BSC management philosophy.
• Modernize the work area, very old offices and it is not a suitable environment to maintain an organizational identity.
• Define company and staff behavior program to create an ecosystem of professionals.