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Work Background
Fox CorporationUX/UI Designer
Jun. 2019 - Sep. 2022Century City, California
Hope CreativeSTRATEGY / CREATIVE CONSULTANT
Mar. 2019Greater Los Angeles Area
Launch Interactive, LLCFreelance Designer
Mar. 2017 - Jul. 2017Greater Atlanta AreaIngested business requirements, product goals and technical capabilities to come up with successful UX solutions that met business + experience needs Adhered to brand guidelines for site revisions for different brands, including Charbroil and Autodesk. Created multi-platform visualizations to demonstrate the site at different breakpoints. Created key design deliverables such as wire frames, comps and interactive prototypes throughout the project life-cycle.
Cult Collective LPSr. Designer & Brand Consultant
Jun. 2016 - Oct. 2016Calgary, Canada AreaProvided direction and support regarding visual design, remaining consistent with the look and feel for brand identity and company standards. Applied branding guidelines and voice to ensure a consistent brand experience. Projects included design of marketing collateral (T-shirts, flyers, mailers, etc.) for the Home Depot Home Services brand.
AM DesignVisual & Brand Designer
May. 2016Greater Los Angeles AreaSocial Media Marketing | App Design | Presentation Design | Prototyping | Squarespace Design | Invitation Design | Real Estate Marketing WM | Remote Contract Designer | Print Collateral | Photo Retouching
Supported major rebrand for WM, formerly Waste Management. Including retouching numerous
marketing images and updating marketing collateral with new language and branding. A small
team of 3 designers were able to get through thousands of images in a matter of weeks. Microsoft | Remote Contract Designer | Web Layout | PowerPoint Decks
Supported the launch of a series of new devices for Microsoft Surface, and created
Powerpoint presentations to share design progress with stakeholders for quick feedback.
The Home DepotSr. Web Designer
Sep. 2012 - Jun. 2016Greater Atlanta AreaCollaborated with outside vendors and agencies on projects that included cross-collaboration between external and internal resources. Interfaced with international teams to provide direction, resources and support with regard to providing a consistent brand experience. Designed 2 custom fonts for homedepot.com, and collaborated with cross-functional team of developers to implement on the site – this increased SEO value, allowed better image optimization and was integral in re-launch of a responsive homedepot.com. Other projects included design and implementation of the first interactive style guide for homedepot.com – to help with brand consistency across the site in the US, Mexico and Canada; and team lead responsible for maintaining brand standards on 30+ pages across multiple categories on homedepot.com
The Home DepotUX Designer
Mar. 2009 - Sep. 2012Greater Atlanta AreaActed as the user advocate on cross-functional teams, to ensure we were providing an optimal user experience for customers in terms of browsing interactions and design aesthetic. Collaborated with cross-functional teams including, usability to provide insight on testing, and development to check that site output coincided with an optimal user experience. Conducted user research, heat map analyses and journey mapping prior to category refreshes, resulting in a more streamlined experience, higher engagement and fewer bounces. Key projects included design of app lander to launch the new DIY Style Guide – which increased customer engagement leading to an increase in sales of featured DIY products; homepage redesign; and multiple category page refreshes.
Anderson Press, Inc., Dalmatian PressGraphic Designer
Jun. 2006 - Jan. 2007Greater Atlanta AreaCollaborated with a cross-functional team of other designers, editors, product and project managers to ensure that we are executing against project goals and milestones. Projects included concept and design of original board books to be sold to mass retailers, layout and production of storybooks featuring animals from around the world, built prototypes for books ahead of production for use in photoshoots, and for the sales team.
AM DesignGraphic & Stationery Design / Marketing Collateral / Art Direction
Jun. 2004 - Jan. 2009Greater Atlanta AreaConceptualized and designed brand identities for new businesses by ideating and creating the most compelling images to best represent their brand and what they wanted to convey to their audience. Developed children’s concentration games for mass retail distribution. Designed menus, magazine ads, and marketing materials while functioning as Art
Director.
Empowerment Zone Development CorporationMarketing Communications Assistant
Jun. 2002 - Mar. 2005Greater Detroit AreaDesigned a range of marketing materials, brochures, invitations, ads, magazine layouts, Served as photographer for various city events Planned and coordinated annual events, tours and workshops. Contributed articles and photographs to The Michigan Chronicle.
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