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Work Background
Jersey Employment TrustMember Board of Trustees
May. 2020Jersey · RemoteJersey Employment Trust (JET) provides a comprehensive and bespoke employment and vocational training service to assist people with disabilities and long-term health conditions to achieve their employment goals.
Equiom GroupChief Marketing Officer
Mar. 2020 - Jun. 2023JerseyResponsibilities – As CMO I have overall responsibility for all aspects of marketing, brand, reputation management and corporate comms, investor relations and internal comms. Achievements:
• ‘Marketing Transformation’ – moving from managing events and awards entries to a strategic marketing function with a focus on ‘Impact, Intelligence and Innovation’
• Global strategy development and delivery for the Group and its constituent Business Units
• Brand development and refresh – moving the brand into the 21st century with a fresh new look and brand new website
• Reputation management – working closely with the ExCo to manage reputational risk to the business • Senior stakeholder management and counsel – Chair of the Marketing SteerCo made up of CEO and Group Business Unit Heads.
• Digital marketing pivot – evolving the strategic focus of the marketing effort to an ‘always on’ digital footing
• Investor Relations and Transaction Comms Management – alongside the CEO managing the communication to Group shareholders and the complex comms around the most recent ownership transaction
Equiom GroupGlobal Head Of Corporate Communications
Mar. 2017 - Mar. 2020Jersey, United Kingdom
Third Opinion ConsultingFounder
Mar. 2016Jersey · HybridThird Opinion is a strategic business consultancy. It supports businesses in varying sectors as they take on a range of business challenges:
- Business strategy and development - Client relationship management
- New business direction, pitches and RFI's
- Staff coaching, mentoring and development - Senior management support
- Brand strategy Clients include a digital marketing agency in London; a content marketing agency in Bucks and an advertising start up in London.
BWP GroupManaging Director
Jun. 2014 - Jan. 2016Marlow, Bucks · On-siteBWP Group is an award-winning creative marketing agency. Its unique combination of specialist expertise in ‘less-travelled sectors’, combined with an authentically integrated and proven agency offering, means BWP consistently over-achieves on clients strategic KPIs, while remaining agile enough to meet their tactical needs. The agency works with a variety of brands including IKEA, STIHL, Polaroid, Sennheiser, O2, British Gas and Ecco. Responsibilities - Overall agency leadership of 50+ staff across two locations (UK/ Poland) Achievements:
• Leadership of all Directors and senior managers (Business Directors, Planning and Senior Creative) including performance measurement setting and assessment
• Management/ development of all key client relationships – increasing revenue and securing a
two-year retainer with IKEA, established a deeper more trusting relationships with existing British Gas and O2 clients and stabilised other historically challenging relationships across the business
• Day-to-day responsibility for the management of finance and senior management to deliver
revenue, including the launch of new ways of working/ reporting on revenue and profitability.
• New business strategy development and implementation, conversion of new business
opportunities (a success rate of 44% in 2015 vs an industry average of 25%)
MSQ PartnersGroup Business Development Director
Jun. 2013 - Mar. 2014London, United KingdomMSQ Partners is a group of creative agencies working for many of the world's leading and emerging brands. Working with the Group leadership team, my role was to develop and deliver a series of commercial propositions to enable coherent and effective marketing of the MSQ Partners Group (and its constituent agencies) to its target audience of UK mid-size businesses. These included (but were not limited to) developing a new approach to multi-channel marketing communications for brands; targeting businesses on their journey towards stock market flotation; developing approaches and solutions for corporate brands in need of coherent, efficient and effective marcomms support.
"Soho 15"Founder Member
Sep. 2012 - Sep. 2013London, United KingdomSoho15 is an exclusive leadership and coaching group established by S.I.Partners in 2012 for senior executives, founders and entrepreneurs of creative and technology companies to create better leaders. It helps both the individual and their companies by providing them with practical skills and management tools so they can navigate a broad range of topics including profit, talent, growth and leadership. See more at: www.sipartners.co.uk
Marketing Agencies Association (MAA)Member
Jan. 2008 - Dec. 2015London, United Kingdom
Wax Communications (now STACK) | MSQ Partners LtdManaging Director
Jan. 2008 - Dec. 2013London, United KingdomWax was an award-winning activation agency specialising in promotional, experiential and shopper marketing. Our mission was to increase the value of our clients' brands through best in class strategy and creative. Responsibilities - As the MD I had overall responsibility for the 30 strong agency, its clients, staff and finances. Achievements: • During my tenure, we developed the Wax brand and re-established the agency in the marketplace as an expert in promotional, experiential and shopper marketing.
• I was responsible for the management of key client relationships, new business development
and delivery, agency P&L and financial reporting/ liaison with MSQ Partners (agency owners).
• With a staff of 25, we have grown our revenue with key clients like United Biscuits (+200%
since 2010) and Premier Foods (+100% in 2012) and won significant new business from other
brands such as Brown-Forman, Dixons Retail, Nestle and Canon.
• In 2012, our pitch conversion rate was 54%, (the highest in the Group) delivering an 8% profit
(above average for the sector in the years of economic recession).
NABSMentor - 'Fast Forward'
Jan. 2007 - Dec. 2013London, United KingdomFast Forward is NABS flagship training programme giving the industry's hottest young talent the chance to learn directly from advertising's most respected figures. I have been mentoring on the course for 7 years. Working with the brightest young people in our industry and helping to guide them to form a team from nothing to becoming an effective pitching agency in 8 weeks is hugely inspiring for me (and, I hope, them). Guiding my teams to back-to-back victories in 2011 and 2012 is a source of great pride for me.
Leo Burnett GroupDeputy Group Marketing Director
Jan. 2006 - Dec. 2008
Arc WorldwideMarketing Director
Jan. 2005 - Mar. 2008London, England, United Kingdom · On-siteLed the New Business and agency marketing team winning business from Coca-Cola, HBOS, iShares and Guinness among others. Responsibilities:
• Responsible for the nurturing, development and management of all UK new business opportunities for Arc
• Development and execution of the new business strategy
• Management of the agency’s marketing budget and resources
• Liaison with all key stakeholders (agency management, external brokers and prospects/ clients). Achievements - In my time as New Business Director, Arc won £24m worth of new business from some of the UK’s most recognised brands including HBoS, Guinness, Coca-Cola, Scottish Widows and SABMiller.
Arc WorldwideGroup Account Director
Jan. 2003 - Jan. 2006For 3 years my focus was on Procter & Gamble and their UK fabric and homecare business taking in such brands as Ariel, Lenor, Bold, Daz, Flash and Fairy. There's very little that I don't know about laundry detergents. In that time I helped develop and run some fo P&G'smost successful integrated campaigns particularly on Ariel where our work helped elevate the brand to the No.1 position in the market place for the first time in 10 years. I also ran the MasterCard, Heineken, Trek Bikes and Rugby Football Union accounts.
IMPAccount Director/ New Business Manager
Jan. 1999 - Dec. 2001
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