Daniel Cadena Jordan

Senior Content Editor @Onefootball

GermanySport Fan💸 Marketing📝 Influencer or Blogger🧨 Consulting🎥 EntertainmentScreenwriterAuthor🏐 SportsJournalistEditorCommunications ManagerContent ManagerSEO ManagerCopywriterBloggerPostGraduateCommentatorPodcast HostPolitical ConsultantAdvisorCustomer Researcher🎓 Student

With over a decade of experience in Communications, Marketing, and User Experience/Retention, I've had a strong track record of optimizing resources, project management, market research, and developing an entire content funnel. My background includes consultancy, NGOs, the private sector, and public office.

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Work Background

Peregrina BirraDigital Market Researcher

Jul. 2023 - Nov. 2023Metropolitan Region of Caracas · Remote- Analyze B2B relations with current vendors - Map, profile, and report new potential B2B vendors with a similar profile to our target audience - Develop and implement an outreach strategy for new potential vendors

OneFootballSenior Content Editor - Central & South America

Jul. 2022 - Jul. 2023Berlin, Germany · Hybrid- Content planning for Central and South America - Editorial strategy design for Central and South America - Execute and manage content-related commercial campaigns - Curator and coordinator of the OneFootball Network in Spanish (170+ content providers) - Supervise the South American editorial team

Euro TVTranslator

Jan. 2018Berlin, GermanyTranslations from German to English/Spanish. Over 75 translations successfully delivered.

OneFootballContent Editor LatAm & Spanish Markets

Nov. 2017 - Jul. 2022Berlin, Berlin, DeutschlandCoordinate the OneFootball Network for the Spanish-spaking markets Support the integration of content providers to improve the quality of content and user experience Implement and improve editorial guidelines Assisting in handling technical/editorial issues related to external content

OnefootballFreelance Influencer Acquisition for the Spanish and Latin-American Market

Aug. 2016 - Oct. 2016Caracas Area, VenezuelaContact YouTube Influencers in the respective markets Perform market research Negotiate direct deals with Influencers Manage contract-signing process and manage timely and proper video-delivery.

DFL Digital Sports GmbHWeb Content Editor

Jul. 2016 - Jul. 2020Member of the editing team behind the Spanish version of the German football league (Bundesliga) website. Content Strategy Spanish Coordinator for Feature Campaign "Road to Russia". Coordinator for Feature Campaign "Esencia Bundesliga". Over 350 published pieces of original content. SEO Optimization Performance Tracking

Detrás del DeporteHost, locutor

Jul. 2015 - Feb. 2018Caracas, VenezuelaHost of the radio show Detrás del Deporte, on Deportiva 1300AM. -Anchor of the show -Script supervisor -Interview coordination -Topic reasearch

CaracasChronicles.comHead of Special Projects & Content Collaborator

Jan. 2014 - Jan. 2022Metropolitan Region of Caracas- Conceptualized and executed editorial projects meant to increase engagement with our readers - Covered sports and local politics as a commentator and guest author

Alcaldía de El HatilloMunicipal Coordinator for Sports and Leisure

Jan. 2014 - Dec. 2014El Hatillo, Miranda, Venezuela- Design programs and policies in the area of sports and recreation - Manage municipal sport venues - Articulate meetings between the sporting communities and the Township to foment and improve the access to sports. - Manage funds to preserve and improve sport venues

Municipal Election Campaign David Smolansky 2013Coordinator of the Sports Policy Design for Government Programming

May. 2013 - Dec. 2013El Hatillo, Caracas, Venezuela- Develop coherent and plausible sports policies. - Arrange meetings with specialists in the sports world, as well as local advocates for sports as a mean of leisure and social work.

Municipal Election Campaign David Smolansky 2013Director of Election Campaign Marketing and Volunteer Engagement

Oct. 2012 - Dec. 2013El Hatillo, Caracas, VenezuelaOversaw 4 elections, all of which were successfully challenged Grassroots and volunteer recruitment: 120+ volunteers recruited, trained, and supervised Designing KPIs and benchmarks Providing key insight to other departments Design Voter Profiles and Voter Acquisition strategy

Mi BundesligaFounder & Director

Nov. 2011Konstanz Area, GermanyStrategy design. Recruitment of writers. Content and tone curation. Promotion of the website.

FC KonstanzYouth Coach

Aug. 2011 - Jul. 2012Konstanz Area, GermanyCoach of the F Youth squad (2003-2004).

Red social deportiva Vavel.comWriter

Apr. 2011 - Jul. 2012Redactor de noticias sobre la Bundesliga alemana, selección alemana, Axpo Super League suiza, selección suiza.

Representaciones Tecnológicas KemtronAssistant Site Manager

Jan. 2011 - Oct. 2016CaracasTook part in five separate projects On-site logistics supervisor Liaison for foreign personnel Source work implements and tools Off-site logistics manager

Representaciones Tecnológicas Kemtron, C.A.Brand Representative

Aug. 2010 - Apr. 2016Caracas, VenezuelaLiaison between clients and contractors Interpreter for clients, contractors, providers and internal staff Oversight in dispatch of work tools and materials to work sites

El MunicipalSports and Politics Journalist

Jan. 2010 - Jun. 2010Caracas, VenezuelaIn charge of the sports section and reporter for local politics in the township of El Hatillo in the Metropolitan Caracas Area.