Marlene Bramley

Senior Communication Specialist @Freelance

South AfricaDigital Ads Manager💸 MarketingCopywriterBusiness Owner📝 Influencer or BloggerBloggerCommunity ManagerCommunications ManagerContent Manager

Marlene Bramley is a seasoned professional with extensive experience in the communications industry, currently serving as a Freelance Senior Communication Specialist. She brings a wealth of expertise with particular strengths in areas such as strategic communication planning, corporate communications, digital marketing, copywriting and public relations. Over her career, she has honed her skills in creating, implementing, and overseeing communications programs that effectively describe and promote organizations and its products. Marlene is also adept at conducting research to identify key communication opportunities and challenges. She is a driven professional known for her innovative approach and her ability to handle multiple projects simultaneously. Marlene holds a Honours degree in Communications, Economics and Business Psychology, further solidifying her knowledge and passion for the field.

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Work Background

TRUTH. Coffee RoastingFreelance Senior Copywriter and social media specialist

Oct. 2023Cape Town, Western Cape, South Africa · HybridResponsible for all concepts, copy and managing social media on Facebook and Instagram.

MORE, from OliverSenior Copywriter

Feb. 2022 - Feb. 2023Denmark · RemoteSenior Commercial Copywriter on @VELUX

MORE (Part of the Oliver and Inside Ideas Group family)Senior Search Optimization Copywriter

Aug. 2021 - Oct. 2021IndiaE-Commerce client Unilever. Brands: Dove, SheaMoisture, Degree, Klondike, Knorr, Lipton, Madam C.J. Walker, Ponds, Suave, Tresemmė, Nexus. Deliverables: Video Storyboards, Supplementary Images, Enhanced Content and Kwery copy for online retailers Amazon etc.

MORE (Part of the Oliver and Inside Ideas Group family)Senior Search Optimization Copywriter

Truevo PaymentsGrowth Marketer; Senior Blog Writer

Dec. 2020 - Nov. 2022South Africa · RemoteI research,develop and write blog content for the small business, and e-commerce markets in Europe. Including crypto and CBD.

DiageoCopywriter and Community Manager

Jul. 2021 - Aug. 2021London, England, United KingdomCommunity Management and Copywriter on Facebook and Instagram. Brands: Smirnoff, Tanqueray, Gordon's Gin,

Blink, just don'tSocial Media Manager

Jun. 2020 - Jul. 2020Establishing area pages, rolling out iShow virtual show days. Liaison with digital marketing, area managers and agents. Establishing a content calendar and direction of content for pages. Implementation. Organic growth, paid media campaigns and lead generation.

PlaastoeDirector, editor and CEO at Plaastoe

Nov. 2014 - May. 2020Western Cape, South AfricaStrategy, Editor, Journalist, photographer, business, financial, marketing, web. Publishing an agricultural/lifestyle magazine Plaastoe monthly. Creation of content across all media on behalf of Plaastoe and clients. Categories: Agriculture; Climate Change; Financial; Research; Lifestyle; Rural Travel

Blink, just don'tContractor, consultant, entrepreneur

Apr. 2011 - Oct. 2014South AfricaContractor - writer, strategist, creative director on various marketing and advertising projects Diners Club Old Mutual Consultant - strategic, linguistic and marketing consultant Entrepreneur - exploring various possibilities in technology, mobile and social media.

XLdesign studioConsultant, copywriter, strategist on Kaap Agri

Mar. 2009 - Apr. 2011Western CapeClient: Kaap Agri including Agrimark, Liquormark, Pakmark, Mechanisation, Villagemark brands Role: Branding, Strategy, copywriter, mobile sms competition strategist Creator of pay-off line: Agrimark die mens mense Media: Radio, Online (setup of Agrimark Facebook page and other social media accounts on Twitter, Instagram and YouTube), Print, below-the-line (direct mail, posters, in-store) Marktoe Magazine: Created monthly newsletter for Agrimark that developed into a monthly magazine. Created name, editor, journalist, photographer, content calendar.

Bizcommunity.comProject journalist

Jan. 2010 - Dec. 2010Coverage (articles, live twitter posts, video content, interviews, press conferences and summary) of Loerie Awards 2009 Pendoring Awards 2009

Redwood Designfreelance copywriter

Jan. 2009 - Dec. 2009Launch of Internet services sales kit for Telkom representatives

Potential AfricaCommunity Building Manager

Apr. 2008 - Mar. 2009Western CapeCreating a portal that promotes the use of technology to NGO's across sub-Sahara Africa (seeded by Microsoft). Involved in construction of the portal built on Sharepoint. Duties included: - Engaging online NGO communities through http://www.ngoconnectafrica.org/Home/ - * Information flow design - from wireframe phase to implementation * Building pages, directories etc. * Writing, proof reading and editing site copy * Research and generation of content Community Management: - Write and design Community building business plans - Write and Implement engagement strategy - Design, build, implement and maintain collaboration tools (Knowledgebase, Wiki site on Sharepoint platform) - Social networking, social bookmarking and tagging and how to share knowledge across platforms, cultures and industry sectors. (Incorporating tools like Facebook, Twitter, Digg and Delicious) - How to make technology and systems work for us in stead of us working for them.

Blink, Just don'tDirector

Jan. 2007 - Dec. 2008Writer, director and producer of ABSA Klein Karoo Nationale Kunstefees television campaign

Hunt Lascaris TBWAFreelance Copywriter

Jan. 2006 - Dec. 2007Cape Town Area, South AfricaSenior Copywriter Spier Wine Estate and Entertainment centre

Bates Wells AdvertisingCopywriter

Jan. 1992 - Jan. 1994Johannesburg Area, South AfricaEnglish and Afrikaans Copywriter Accounts: Spar (Winner of numerous Plum Awards, Winner of Retailer of the Year Award) Volkskas - Winner of Radio Writer's Workshop South Africa); Maynards Sweets, Literacy, City of Pretoria (Tswane), Glodina Towels

Pam Golding PropertiesSocial Media Marketing Specialist

May. 2020 - Jun. 2020Western Cape, South AfricaLaunch, manage area pages; run, manage, design, create content - paid Facebook Ad campaigns for agents, areas etc. Community management, reporting. Liaison with area managers. Content Calendar creation and maintenance.

J. Walter ThompsonSenior Copywriter

Jan. 2006 - Dec. 2007Johannesburg Area, South AfricaAbove and below the line. Samsung Klein Karoo National Arts festival. Winner of Kanna Award for Afrikaans print campaign ABSA Bank

MTN Satellite CommunicationsAirborn: Community Building Consultant and CRM development

Jan. 2000 - Dec. 2003Johannesburg Area, South Africamtnsms.com – biggest free sms site in the world. 7,5 million users. Managed community, launched site and handled customer relations/brand building, daily running of the site/ content management and production/ reporting/ business model development/ Creation and running of virtual office that delivers 24/7 customer support worldwide

Ogilvy & MatherCopywriter

Jan. 1999 - Dec. 2001Cape Town Area, South AfricaCopywriter above and below the line Brands Intekom (local telecomms provider) SAB (South African Breweries) American Swiss Jewellers Lipitor Cholesterol medication Prudential Old Mutual Financial Services Tempo Watches Peter Stuyvesant (American Tobacco)

Draftfcbcopywriter

Jan. 1993 - Dec. 1996Clients included: Vodacom (creator of the original Yebo Gogo campaign), Dynamo Ultra (SC Johnson) Simba Chips, Johnson & Johnson, Finesse Shampoo, Financial Mail Winner of Marketer of the Year Award (Vodacom) Winner of various ads of the Month for the Yebo Gogo campaign (radio, television and print) Winner of the South African Radio Writers' Award. Client: Volkskas. Trip to Australian FCB Agencies and Australian Radio Writers' Competition.

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