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Work Background
Propel Health CommunicationsConnections & Engagement Strategy Lead
Sep. 2023New York, United States · RemoteLeading full-funnel connections strategies and content plans inclusive of paid, owned, and earned media. Crafting data-driven, customer-inspired journeys and creative strategies across channels. Clients: Acadia, Daybue (Branded and Unbranded) Kalvista, Sebetralstat (Branded and Unbranded) New business: Ovid Advocacy
BCW GlobalSVP Group Strategy Director
Jun. 2022 - May. 2023As the Co-Lead of Strategy reporting to the CSO at BCW (Burson Cohn & Wolfe) I spearheaded the development and implementation of paid, owned earned strategies for a diverse client base including beauty, banking, and GVP pro bono work. In this capacity, I also led, in collaboration with the CSO the development of departmental methodologies, core offerings, and tools that were instrumental in driving business growth and improving team performance. We developed award winning work for Brady.org, and mapped out an actionable path for polycultural inclusion for Bank of America.
McCann New YorkVP Strategy Director
Jan. 2021 - Jan. 2023At McCann, I spearheaded strategy for major clients including Ulta Beauty, MGM, Mastercard, LinkedIn, L’Oréal, Chick-fil-A, US Bank, and Valero. Focused on platform-level ideas, I worked closely with teams to bring them to life across various touchpoints, driving conversation and cultural resonance. Additionally, I led training initiatives and collaborated with executives to provide timely insights.
Miami Ad SchoolAdjunct Instructor, Customer Journey Mapping
Aug. 2020 - May. 2023San Francisco Bay AreaDeveloped and led a hands-on virtual strategic planning boot camp and customer journey development workshop, empowering students to learn by doing. Designed as a 3-day intensive, the program provided students with a unique opportunity to gain practical skills by working on a mock brand project in breakout groups. The workshop was praised by students and teachers alike for its innovative approach to learning and its ability to instill critical thinking and creative problem-solving skills in participants.
[INVNT GROUP]SVP Connections + Creative Strategy Director
Apr. 2020 - Sep. 2023New York, United States · RemotePartnered with FolkHero, INVNT, and INVNT Higher ED to breathe life into brands across channels. Led customer inspired creative starategy and communication plans, stakeholder interviews, client workshops, and developed channel playbooks. Clients included Walmart Connect, Intimissimi US, Tezenis Europe, Opal Holdings. In partnership with INVNT spearheaded a new business pitch for Samsung in 2020, reimagining product launches for a digital and social first audience. Most recently, collaborated with INVNT Higher Ed and Ohio State University to reimagine how we engage the next generation of donors across channels.
Fashion Institute of TechnologyAdjunct Professor, Data-Driven Design Certification Course Creator (Work Force of the Future)
Jan. 2020 - Jan. 2023New York, New YorkCreated innovative curriculum for Data-Driven Design course, catering to professionals and taught by industry experts. Equips creative minds with data-driven tools and knowledge to inspire and optimize their ideas across industries. 8-week program includes hands-on learning with real-world clients, utilizing social, search, third-party data, and A/B testing methods.
Self EmployedContract Strategy Lead
Aug. 2018New York, New York, United States · HybridWorking at a project and permalance, contract level at agencies and companies of all kinds, like FutureBrand, Hugo + Cat, Auster Agency, INVNT Group, Folk Hero, McCann NY, Propel Health, Mustache, De-Yan, Better.com
VMLY&RConnection + Engagement Strategy Lead
Aug. 2013 - Jul. 2017NYCLed connections strategy across paid, owned, and earned channels for major clients like Dell, Chevron, Shiseido, Colgate, Tyson, Phrma, and new business initiatives. Directed cross-functional teams to deliver insight-driven campaigns and creative strategies. Built and grew teams, while leading the development of our integrated offering.
PublicisSocial + Digital Engagement Strategist
Aug. 2012 - Aug. 2013Clients:
-Garnier
-NyQuil
-New business
TribespottedCEO and Founder
Sep. 2011 - Aug. 2016NYCFounded and led Tribespotted, a mobile photo-sharing platform connecting local tastemakers. Oversaw brand, product, and marketing development, resulting in a successful launch on the App Store and at NYFW. Expertise in product development, UX design, and brand strategy. Established partnerships with influencers. Now advising start-ups on community-driven product and partnership building. Applying lessons from Tribespotted to guide product development and community-building, prioritizing authenticity and engagement.
PublicisSocial + Digital Engagement Strategist
Mar. 2011 - May. 2012Big Fuel, social first agency acquired by Publicis Clients: -Chevrolet
-T-Mobile
-Starwood Hotels
-New business
Saatchi & SaatchiSocial + Digital Strategist
May. 2010 - Apr. 2011Clients:
-P&G
-General Mills
IACSales And Marketing Associate
Jun. 2009 - May. 2010Skills: Presentation Skills · Product Marketing · B2C Marketing · Customer Insight · Creative Ideation · Business Insights
IACContent Marketing Intern
Jan. 2009 - May. 2009Skills: Marketing Strategy · Product Marketing · B2C Marketing · Customer Insight · Creative Ideation · Social Media
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