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Work Background
Advertising Standards AuthorityMember of Advertising Advisory Committee (BCAP and CAP)
May. 2024Greater London, England, United KingdomThe Advertising Advisory Committee (AAC) is the independent consumer panel providing a consumer perspective on the policy work of CAP and BCAP, such as the drafting and interpretation of the UK Advertising Codes.
Anthesis GroupClient Impact Director
Mar. 2023 - Dec. 2024London, England, United KingdomBased in the UK & European Strategy team with the primary focus on organisational development of the fast-growing Anthesis Group and taking responsibility fordeveloping a global client empowerment programme that will surface the best of our expertise and talent to the problems our clients face in achieving sustainable performance. Transformed a distressed investor relationship at Anthesis Group, driving double-digit growth, with a £1m pipeline in six months, and significantly improving client satisfaction across the portfolio.
Radley YeldarInterim Sustainability Strategy Director
Mar. 2022 - Jan. 2023London, England, United KingdomProviding vital interim cover to the fast growing sustainability offer at RY. Working with some of the world's most interesting companies, my role is to lead and champion their sustainability strategy offer as part of the Sustainability Leadership Team, setting the direction for the wider sustainability offer at RY, and leading a team of consultants. Using their magic blend of technical expertise, strategic thinking and creative storytelling, I'll be leading a team of consultants, working across both strategy and reporting work for some of their biggest and most complex clients, collaborating with designers, project managers and consultants across the agency. All in aid of supporting RY's vision ‘to create a world that believes in business'.
Out Of-The WoodsHead Coach
Sep. 2021My goal is to create 1 million change-makers. To empower every person to think and act like a sustainability expert, every day, in their workplace. We offer
🔹 1-2-1 coaching for those who want to move into a career in sustainability, or find a job with more meaning
🔹 Consulting for founders who want to start a purpose-led organisation, or small business owners who have a sustainability problem to solve, or make the most of the sustainable stories of your brand.
🔹 Training and education for individuals, founders, and small businesses on any element of sustainable business.
Social Enterprise Mark CICMember Of The Board Of Advisors
Nov. 2020 - Mar. 2022Plymouth, England, United KingdomSocial Enterprise Mark CIC is an award-winning international social enterprise accreditation authority, which recognises and builds the capabilities of social enterprises as competitive, sustainable businesses, dedicated to maximising social impact. We have over ten years’ experience of providing clear standards for the social enterprise sector, defining what it means to be a genuine social enterprise. We are the only social enterprise accreditation body to operate as a social enterprise and were named in the top 40 UK social enterprises in the 2020 SE100 Index and Social Business Awards.
SEIDs Social Enterprise Ideas DevelopmentInterim Managing Director
Nov. 2020 - Jul. 2021London, England, United KingdomTasked to turn around three failing social enterprises by addressing operational concerns, I assessed their commercial health and devised an alternative strategy to rescue the charity’s resources.
Mayor of LondonBoard Member - London Recovery Board
Jun. 2020 - Mar. 2023London, England, United KingdomA newly formed Board to oversell the work of the Recovery Taskforce. This is an emerging programme of work that is be required to help London’s economy and society recover from the unprecedented impact of the global pandemic. While the London Transition Board will consider specific operational issues from the easing of lockdown, and especially the measures required to reduce the risk of virus transmission, the London Recovery Board will have a very broad scope and vision and consider both economic and social recovery. We work in partnership with others organisations across London, including government, city and local government, academia, business and civil society.
Mayor of LondonBoard Member - London Economic Action Partnership
Nov. 2019 - Mar. 2023London, United KingdomThe London Economic Action Partnership (LEAP) is the local enterprise partnership for London. The LEAP brings entrepreneurs and business together with the Mayoralty and London Councils to identify strategic actions to support and lead economic growth and job creation in the capital. I'm joining the 16-strong board of made up of influential public and private sector members, hoping to make a real difference to LEAP's work, which is instrumental in delivering fair and inclusive economic growth and job creation across London. I had additional board responsibilities on the LEAP Investment Committee and the Royal Docks Programme Board, chaired by Rokshana Fiaz, Mayor of Newham. Defunded by UK Gov and devolved to UK Shared Prosperity Fund
Advertising Standards AuthorityCouncil Member and Non Executive Director
Apr. 2018 - Apr. 2024London, United KingdomThe ASA Council is the jury that decides whether advertisements have broken the advertising rules. Those ads that break the rules have to be withdrawn or changed. Collectively, the Council members offer a wide range of skills and experiences, representing the perspectives of a wide cross-section of society, including young people, families, charities and consumer groups. Additional responsibilities included:
- Member of the Industry Advisory Panel, bringing together advertising media and industry experts
- Member of Strategic Working Group, bringing together online platforms with key players in advertising regulation to promote responsible online advertising regulation.
- Performance Review Committee, Audit and Risk Committee and the - Equality and Diversity Working Group.
CAYA LtdCo-Founder
Aug. 2015 - Nov. 2022Fed up of nursing cold sludge in a chain coffee shop? Bored of sitting at home working alone? Yeah, us too. CAYA is born out of a love for good food to stuff your face with and a need for an office without the politics. What are we? We are your local speciality coffee shop. With everything you’d expect – exceptional coffee, tasty tea, good food from great suppliers who believe, like we do, food shouldn’t be tasteless processed garbage but nutritious, filling and delicious. And why us, and not one of the other coffee shops around here? We got space. We’ve got space for you to work with plugs and comfortable chairs. At a price that makes you want to sit here, and not feel guilty for hogging a table and searching for an elusive plug. Nor are we going to force you to come to organised games and make you network with other members. We are the future. Working remotely. Working for yourself. Working in virtual teams. Working on the move. We get it. You’ve got to work. How and where you do is changing. With us, you can forget about expensive monthly fees, lengthy contracts and all the admin from renting on your own. Just come in, sit down, get on with it. And if you see someone you have seen here before – say hello.
Black SunHead of Communications (Sustainability)
Jul. 2014 - Jul. 2015Fulham Palace, LondonOne year contract to support in the delivery of sustainability communications and consultancy at a senior management level.
Planet CommunicationsInterim Executive and ESG Strategist
Jul. 2013London / AnywhereWith 20+ years leading purpose-led change across public, private and purpose-driven sectors. I offer interim and fractional leadership for sustainability, corporate affairs, brand, and purpose-driven roles—stepping in when organisations need to lead change, build momentum, or sustain growth. Case studies include: 🔹 Interim Sustainability Strategy Director at Radley Yeldar, Interim Head of Sustainability at Emperor, Senior Sustainable Brand Consultant at Edelman and Senior Technical Reporting Consultant (Sustainability) at Gather.
🔹 Realigned Danone UK&I’s Social Innovation programme with their mission, merging an existing employee volunteering programme to maximise impact and increasing internal participation by 40%. 🔹 Developed sustainability communications and purpose campaigns for Unilever brands and Tetra Pak, improving messaging relevance and supporting internal adoption across multiple global markets.
🔹 Delivered countless ESG strategies, programmes and corporate reporting for FTSE100 clients and brands such as Sky and Swarovski, contributing to improved disclosure and stakeholder trust.
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