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Work Background
Clarience TechnologiesSenior Marketing Manager, Digital Operations and Performance
Apr. 2023
Road Ready Advanced TelematicsMarketing Lead
Jun. 2021 - Apr. 2023
UROUTE, LLCDirector of Marketing
Feb. 2021 - Jun. 2021- Developed and led an integrated marketing strategy in line with company objectives to successfully enhance and grow the UROUTE brand.
- Set up and optimized UROUTE’s CRM, HubSpot, including defining the sales pipeline process, establishing sales and marketing automation, contact management and list segmentation. - Increased organic web traffic 33% through strategic SEO improvements and content marketing tactics.
- Managed and maintained all digital mediums, including website, organic and paid social media, email marketing and third-party lead generation vendors. - Designed all sales, marketing and customer care collateral including but not limited to pitch decks, emails, short and long form copy, graphics, partnership proposals and customer onboarding materials. - Established KPIs to benchmark campaign performance, brand lift and to inform ongoing marketing activities.
Truck HeroSocial Media & PR Manager
Mar. 2019 - Jun. 2020- Executed Truck Hero's first Public Relations campaign gaining an estimated $136K in earned media, this included arranging & facilitating onsite & post-event media interviews, writing press releases & distributing (150) 24+ page press kits.
- Conceptualized & carried out an ongoing campaign educating Truck Hero's vast brick & mortar dealer network on effectively utilizing social media to increase sales, including directing asset design, email communication & live training.
- Defined & implemented the social media & public relations strategy & campaign based social programming, for 11 automotive aftermarket brands, including a campaign that produced 287 pieces of content & 17,841 engagements in three days.
- Created & executed an ongoing social media engagement initiative for an 80 person sales, team including live training, June 2018 resulting in over 5,000 pieces of native social content to date.
- Responsible for centralizing & refining a brand-wide social influencer program.
Truck HeroSocial Media Specialist
May. 2017 - Mar. 2019Ann Arbor, MI- Worked with key stakeholders, including the VP at each brand to assess brand challenges & opportunities.
- Created & scheduled monthly content for nine brands & performed customer care for 11 brands leveraging Hootsuite & Social Studio.
- Tracked & analyzed 25 social/web metrics for 13 brands monthly to guide content planning & evaluate success.
- Wrote & distributed all brand & product focused press releases utilizing Cision.
MasterTagSocial Media Specialist
Aug. 2015 - May. 2017MontagueManagement Responsibilities Responsible for the creative direction of two websites, and the content creation and management of social media for three companies. Handles compiling, interpreting and disseminating Google Analytics for three plus websites. Writes and maintains a digital content calendar for multiple channels. Strategic Input
Wrote, presented and put into place a comprehensive digital strategy for one of the company’s largest clients. Wrote, presented and implemented a paid ad/SEM strategy for a website and social media platforms to the Senior Executive team. Currently writing a B2B social media and brand strategy for MasterTag. Tasks
Storyboard, shoot and edit videos for My Garden Life. Photograph company events, the Cultivate Garden Show 2016, the 2016 CAST trials in California and other regional garden trials. Answers and facilitates all questions/complaints received via the website and social channels.
Vacation Myrtle BeachSocial Media Coordinator
Mar. 2014 - Aug. 2015myrtle beach, south carolina*Noteable Contribution*
Used my experience from the Disney College Program to bring guest service initiatives to the team. I contributed the idea of adopting the milestone button program from Disney to be used as a guest satisfaction/added value tool at our 14 oceanfront resorts. The #happyguest button program went live Spring '16 at all 14 resorts. Managed social media for 14 resorts, the golf department and a mascot. Part of developing and facilitating yearly Marketing campaigns. Helped manage and build websites for 14 oceanfront resorts. Wrote 3-4 blogs per week that were published on the resort websites, Facebook and google+. Email marketing: Built and formatted emails in Dreamweaver, brainstormed a variety of subject lines for each send, and sent via IQmail. Photographed company events, Myrtle Beach events and resorts. Managed photo shoots with professional photographers for the resorts and led Oyster.com and Google Business tours and photo shoots.
Vacation Myrtle Beach, Captain's Quarters ResortFood And Beverage Manager
Apr. 2013 - Mar. 2014myrtle beach, south carolinaI managed five outlets/revenue centers on Captain's Quarters property with a combined revenue upwards of 3 million dollars. Myrtle Beach has a high volume peak season from April-September. My job duties included liquor, beer and food inventory as well as merchandise inventory. I handled liquor, beer and food orders for all outlets. Included in my tasks were invoice tracking and coding, inventory and profit and loss statements Interviewed and hired all new employees and managed over 80 employees including scheduling and discipline. I also assisted the Events Manager with planning and implementing employee and public events.
Fidelity BroadcastingAccount Executive
Feb. 2013 - Jul. 2013myrtle beach, south carolina areaI maintained an existing client list as well as added clients by prospecting and sales proposals. Organized and managed events. Researched and wrote ad copy for each individual client. Client relations and networking were a major requirement of my position.
Mentor Partners, IncMarketing Specialist
Sep. 2012 - Feb. 2013Big Rapids, MIIn this position I was responsible for a client list as well building that list. I sold advertising and advertising packages to businesses in the locally and the surrounding area. I was in charge of writing all of the ad copy after each sale. Periodically I voiced some of my own ads as well as some of my colleagues ads.
State Farm InsuranceClaim Processor
Jan. 2012 - Sep. 2012Kalamazoo, Michigan Area
Walt Disney WorldVacation Planner
Jun. 2011 - Jan. 2012Orlando, Florida AreaAs a Vacation Planner I sold tickets and up sold families into multi-day packages as well as annual passes. I met and exceeded monthly and quarterly sales goals. I also maintained a high level of customer service every day to give guests the "Disney Experience".
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