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United Kingdom
Work Background
DOLCE&GABBANA S.r.lRetail Merchandising Manager
Nov. 2020 - Jun. 2023Dubai, United Arab Emirates
International Fashion Trading SASenior Retail Manager -Max Mara, Weekend and Marina Rinaldi - Middle East (UAE, Qatar and KSA)
Jul. 2016 - Nov. 2020Emirati Arabi Uniti• Retail Manager of 12 franchise stores in the Middle East region (U.A.E., K.S.A. Qatar).
• Collective retail turnover of $15m per year.
• Acted as a bridge between HQ and local franchisee (Chalhoub Group) ensuring brands quality standards.
• Conducted onsite training for employees on seasonal product, trends, materials, body shapes, selling techniques and corporate brand trainings.
• Enhanced stores KPI's (focus on UPT and CR).
• Managed quality budgets on seasonal basis.
• Supervision of the buying process and product selection.
• Project management of Middle East limited Edition capsule collection.
• Actively involved in multiple store expansion projects.
• Supervision of marketing and communication activities.
• Delivery of periodical feedback on the general perfomance of the region.
• Supervision of VM standards implementing efficient product rotations in store.
International Fashion Trading SASenior Retail Manager - Max Mara, Weekend and Marina Rinaldi South East Asia
Jul. 2013 - Jun. 2016Singapore• Retail Manager of 11 franchise stores in SEA region (Singapore, Indonesia, Thailand, Vietnam and Malaysia).
• Collective retail turnover of $9m.
• Responsible for the network expansion strategy (6 new stores opening in 3 years).
• Acted as a bridge between HQ and local franchisee ensuring brands quality standards.
• Visited markets on monthly basis for action plan definition and execution of training programs.
• Enhanced stores KPI's (focus on UPT and CR).
• Managed quality budgets supervision of the buying process.
• Control over partner's marketing/PR plans.
• Supervision of VM standards implementing efficient product rotations in store.
International Fashion Trading SASenior Retail Manager Max Mara - South Korea
Jul. 2011 - May. 2013Seoul, South Korea• Managed the transition to a new business partner (LG Fashion) Coordinating the restyling or opening of 15 franchise stores and 11 Duty Free Stores in the Country.
• Collective retail turnover of $14m.
• Enhanced stores KPI's (UPT and Average ticket value)
• Conducted onsite training for the new LG business division and store staff.
• Managed quality budgets Supervision of the buying process.
• Supervision of marketing and communication activities with focus on repositioning the Brand in the Luxury segment.
International Fashion Trading SARetail manager - Max&Co - Asian Pacific countries (Malaysia, Thailand, Singapore, Indonesia)
Jan. 2009 - Jun. 2011Lugano
LUXURY GOODS INTERNATIONAL (L.G.I.) SACustomer Service Specialist - Bottega Veneta European and Asian markets
Sep. 2004 - Dec. 2008Lugano - Switzeralnd
Tiaré srlCommercial Sales Manager - Luxury Textile
Jan. 2002 - Aug. 2004Como - Italy
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