International Fashion Trading SASenior Retail Manager -Max Mara, Weekend and Marina Rinaldi - Middle East (UAE, Qatar and KSA)
Jul. 2016 - Nov. 2020Emirati Arabi Uniti• Retail Manager of 12 franchise stores in the Middle East region (U.A.E., K.S.A. Qatar).
• Collective retail turnover of $15m per year.
• Acted as a bridge between HQ and local franchisee (Chalhoub Group) ensuring brands quality standards.
• Conducted onsite training for employees on seasonal product, trends, materials, body shapes, selling techniques and corporate brand trainings.
• Enhanced stores KPI's (focus on UPT and CR).
• Managed quality budgets on seasonal basis.
• Supervision of the buying process and product selection.
• Project management of Middle East limited Edition capsule collection.
• Actively involved in multiple store expansion projects.
• Supervision of marketing and communication activities.
• Delivery of periodical feedback on the general perfomance of the region.
• Supervision of VM standards implementing efficient product rotations in store.