Elisabetta Panepinto - Retail merchandising manager,

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United Kingdom

Work Background

DOLCE&GABBANA S.r.lRetail Merchandising Manager

Nov. 2020 - Jun. 2023Dubai, United Arab Emirates

International Fashion Trading SASenior Retail Manager -Max Mara, Weekend and Marina Rinaldi - Middle East (UAE, Qatar and KSA)

Jul. 2016 - Nov. 2020Emirati Arabi Uniti• Retail Manager of 12 franchise stores in the Middle East region (U.A.E., K.S.A. Qatar). • Collective retail turnover of $15m per year. • Acted as a bridge between HQ and local franchisee (Chalhoub Group) ensuring brands quality standards. • Conducted onsite training for employees on seasonal product, trends, materials, body shapes, selling techniques and corporate brand trainings. • Enhanced stores KPI's (focus on UPT and CR). • Managed quality budgets on seasonal basis. • Supervision of the buying process and product selection. • Project management of Middle East limited Edition capsule collection. • Actively involved in multiple store expansion projects. • Supervision of marketing and communication activities. • Delivery of periodical feedback on the general perfomance of the region. • Supervision of VM standards implementing efficient product rotations in store.

International Fashion Trading SASenior Retail Manager - Max Mara, Weekend and Marina Rinaldi South East Asia

Jul. 2013 - Jun. 2016Singapore• Retail Manager of 11 franchise stores in SEA region (Singapore, Indonesia, Thailand, Vietnam and Malaysia). • Collective retail turnover of $9m. • Responsible for the network expansion strategy (6 new stores opening in 3 years). • Acted as a bridge between HQ and local franchisee ensuring brands quality standards. • Visited markets on monthly basis for action plan definition and execution of training programs. • Enhanced stores KPI's (focus on UPT and CR). • Managed quality budgets supervision of the buying process. • Control over partner's marketing/PR plans. • Supervision of VM standards implementing efficient product rotations in store.

International Fashion Trading SASenior Retail Manager Max Mara - South Korea

Jul. 2011 - May. 2013Seoul, South Korea• Managed the transition to a new business partner (LG Fashion) Coordinating the restyling or opening of 15 franchise stores and 11 Duty Free Stores in the Country. • Collective retail turnover of $14m. • Enhanced stores KPI's (UPT and Average ticket value) • Conducted onsite training for the new LG business division and store staff. • Managed quality budgets Supervision of the buying process. • Supervision of marketing and communication activities with focus on repositioning the Brand in the Luxury segment.

International Fashion Trading SARetail manager - Max&Co - Asian Pacific countries (Malaysia, Thailand, Singapore, Indonesia)

Jan. 2009 - Jun. 2011Lugano

LUXURY GOODS INTERNATIONAL (L.G.I.) SACustomer Service Specialist - Bottega Veneta European and Asian markets

Sep. 2004 - Dec. 2008Lugano - Switzeralnd

Tiaré srlCommercial Sales Manager - Luxury Textile

Jan. 2002 - Aug. 2004Como - Italy