Isabel Cucalon

Digital Director @GdC Beauty Group

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Isabel Cucalon is a highly skilled and experienced Digital Director with a strong background in the digital marketing industry. She is recognized for her ability to craft and implement comprehensive digital strategies that drive business growth and increase brand visibility. Isabel has a deep understanding of digital technologies and platforms, including social media, SEO, SEM, and content marketing. With a degree in digital marketing, she has honed her skills in various roles over the years, including Digital Marketing Manager and Senior Digital Strategist. Isabel is known for her leadership skills, creative problem-solving, and commitment to staying current with industry trends and innovations. Her dedication to achieving results and passion for digital media make her a vital asset to any team.

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Work Background

GdC Beauty GroupEcommerce Director

Apr. 2022

Genetsis E-commerceInternational E-commerce Manager | Marketplace senior consultant | Marketing Strategy

Aug. 2020 - Feb. 2023Madrid, Comunidad de Madrid, EspañaAuditoría de negocio de los diferentes clientes Creación e implementación de la estrategia digitales para la internacionalización de empresas Coordinación y supervisión de los planes tácticos Creación business plan: PL, Control de mandos y análisis de riesgos

LoeweEcommerce Manager | Content Manager

Jul. 2020 - Jul. 2021Diseño y gestión funnel conversión Gestión CMS Dirección y creación contenido digital Diseño y desarrollo de acciones omnicanal y campañas enfocadas en CRO

AmazonContent Manager Alexa

Feb. 2020 - Aug. 2020Creation of original editorial content aimed at user segmentation. Create experiments and A / B tests to improve the user experience on different devices. Monetization projects and establish relationships with other Amazon departments such as Music and Video. Creation of new engagement strategies through the creation of original content.

AmazonCreative Campaign Manager | Amazon Advertising

Sep. 2019 - Jan. 2020Madrid y alrededores, España- Obsessing over our end-customer’s Amazon experience and our advertiser's business experience. - Project managing the execution of complex advertising campaigns with internal Design, AdOps, Sales, Quality Assurance and Account Management teams as well as external stakeholders. DSP and SEARCH campaigns. - Managing creative delivery and acting as the gatekeeper of high quality creative. Consulting with advertisers on creative strategy using historical advertiser and industry data. - Leading the planning and delivery of high quality advertiser engagements to educate advertisers on Amazon policies and creative best practices to positively impact campaign performance. (DSP + audiences) - Independently leading the troubleshooting of sometimes complex issues surfaced during the campaign life-cycle. - Participating in both internal and advertiser-facing business reviews and providing insights that impact teams cross-vertical and cross-locale. - Developing never-been-done-before executions with advertisers and internal partners during the pre-sales stage. - Diving deep on data to develop and lead process and product improvement projects with internal and external stakeholders (i.e. working with the Product team to refine current tools and products) to improve cross-vertical/cross-locale efficiency. - Establishing and standardizing creative and operational best practices with advertisers to drive creative performance and provide frustration-free campaign launches. - Mentoring and training peers on Amazon products and policies as well as industry trends.

Digital consultancyDigital Strategy Manager

Jan. 2019 - Mar. 2023Analysis of the environment, market and company, establishing measurable objectives to guarantee successful solutions to company problems and improving their digital business and opening new opportunities and sales channels (e-commerce and marketplaces) creating an omnichannel experience. Creation of the business plan and marketing plan and its implementation in the markets (China, Japan, USA, Mexico, Spain, UK, Italy, France and Germany) Coordination of the different teams involved to achieve objectives. Supervision of design, IT and sales teams. Clients Loewe: coordination of the e-commerce migration project worldwide. Online channel optimization in China. (+140% YT) Vintae: market analysis and target audience to open new online channels in new markets (UK, China, USA). Creation and production of events for the company's brands in Spain. Victoria Shoes: internal audit to digitally transform the company. Creation of new sales channels: Amazon, El Corte Inglés, Zalando and T-mall. Creation and launch of your online sales channel. Creation and implementation of the marketing plan in Spain, Italy, France, UK, USA and Mexico. (+200% YT online sales) Avia Energias: Market and public analysis for the launch of new sustainable brands. Market study and testing in different countries (Spain, UK, France and Mexico). Creation and implementation of the business plan for the company's new brands.

SEPHORADIGITAL CONTENT MANAGER

Apr. 2018 - Sep. 2019Madrid Area, SpainPlanning, coordinating and executing Sephora marketing acquisition strategy in local market Coordinating and supervising the stakeholder relations and internal communications between marketing, sales and multiple local vendors, identifying growth areas andimproving processes between teams. Planning and coordinate SEO/SEM strategy focus in social media and new tools. Responsible of ecommerce content and conversion rate optimization. Supporting local marketing teams in planning and executing branding event campaigns and clients campaigns Market and company analysis for the creation of the marketing and business plan. Coordination of e-commerce and the opening of new channels (Amazon and El Corte Inglés). Management of the direct sale through the eCommerce portal + management of the sale through Market Places as well as the definition of the KPIs and the control panel and its monitoring. (+1M online sales; +22% goal set) Development of customer acquisition and loyalty strategies through different omnichannel plans and actions. Supervision and coordination of the design, IT and logistics teams. Implementation of a new logistics operator for the company. Responsible for the global content calendar and establish a direct relationship with the 150 brands we work with. Creation of the crm plan, definition of the objectives and their achievement (+ 130% YT) and creation and implementation of the digital plan: SEO, SEM, Social Media, influencers and new commercial actions. Launch of new brands in the Spanish market (market analysis, choice of point of sale and marketing plan). Creation of new products exclusive online. Campaigns: #wesingle campaign and Sephora TV Programs: Analytics, Oracle ecommerce, SAP, Accengage, Splio, Endeca

InditexDigital Marketing Manager | Online merchandiser

Jul. 2017 - Apr. 2018-Identifying new trends in the fashion industry and communicating the specific product needs to the buying and design departments in order to adapt these collections to the assigned market -Web image coordination: IT and creative teams -Coordinate with the writing team the correct diffusion of contents. (SEO / SEM) -Define and coordinate execution in the functional and design changes of the web with the technology team. - Optimize the product to the maximize sales to achieve the objectives. (UX) -Management of commercial tools for placing orders and establishing sales volumes. - Definition and implementation of the eCommerce channel strategy based on the type of product and location of the brand's reach. Developing affiliate programs, defining objectives and evaluating them. - Definition and monitoring of KPIs and defined scorecard for digital. Management of direct sales made through the eCommerce portal. Acquisition of new clients and retention of old ones through online actions.

STUDIO BANANADirectora de marketing

Jan. 2017 - Aug. 2017Coordinadora de proyectos de branding, diseño on y off basado en procesos de design thinking en metodologías ágiles. Proyectos: - IE University - IE Business School - Universidad Europea - Creación de nuevos productos de comercialización Funciones: Análisis de mercado y detección de nuevas oportunidades mediante metodologías ágiles y design thinking. Diseño y desarrollo de la estrategia de marketing digital y CRM alineado con la estrategia global de la empresa. Asegurar una imagen de marca consistente en todos los canales digitales. Administración y definición del presupuesto (aumento los ingresos, aumento los clientes y definir los planes de crecimiento). Creación e implementación de las estrategias digitales para los diferentes clientes (SEO, SEM, Social Media, Off-media)

RK PeopleSenior Account Manager

Jun. 2016 - Aug. 2017Madrid Area, SpainClients: Bodegas Palacios, Lagasca99, Prosegur, Rastreator and Euro 6000 Development of marketing actions, budgets and execution times of the marketing campaign and manage the life cycle of digital marketing campaigns and monitoring of commercial inputs and product launches. Compliance with deadlines and budgets in relation to the definition of the campaign and budget control (+1M€)

BEIÑ. THE TOUCH OF SPAINInternational Fashion Marketing&Communication Manager

Jan. 2013 - Oct. 2016New York_Content marketing coordinator: create, plan and execute the global strategy. _Help clients establish their brand for the American market by performing different tasks: analysis, communication and brand strategy creating the correct channels. _Digital strategy: SEO / SEM / UX _Identify and create new collaborations with international brands. _Coordinate and execute all promotional and corporate events within the strategy. _Social media coordinator: create and implement content in all digital channels. _PR ( media alerts, contact with media, bloggers and stylists) _E-commerce Product Manager: create content for e-commerce, perform A / B test, create texts according to the SEO strategy. Own project: New American brands in the Spanish market