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Work Background
Evolve Med SpaVice President of Marketing + Business Development
Jun. 2023New York, New York, United StatesAs the Vice President of Marketing and Business Development at Evolve Med Spa, I focus on driving substantial growth in client acquisitions and revenue across our portfolio of multi-unit med spas in New York, New Jersey and Maryland. In my role, I lead the creation and implementation of comprehensive multi-channel marketing campaigns while managing and optimizing our digital marketing strategies, including SEO/SEM, social media advertising, and targeted email marketing. I also oversee rebranding initiatives—encompassing website redesigns, impactful social media campaigns, and public relations efforts—aimed at enhancing brand visibility and positioning Evolve Med Spa as a leader in the aesthetic industry. My responsibilities extend to developing and executing effective business development strategies, which involve forming partnerships with local businesses, organizing community outreach events, and collaborating with industry influencers. I conduct thorough market research and analysis to identify emerging trends and recommend new service offerings that align with our clients' needs. I work closely with the executive team to formulate and execute strategic business plans and oversee the marketing budget, ensuring efficient resource allocation and maximizing return on investment. Leading a high-performing marketing team, I am committed to driving results and fostering innovation in our marketing efforts.
Nao MedicalDirector of Marketing
Mar. 2022 - Jun. 2023New York, New York, United StatesLed the development and execution of strategic marketing plans and campaigns for a leading multi-unit urgent care chain, driving patient acquisition and engagement. Partnered with key stakeholders across the organization to develop and implement innovative marketing initiatives that enhanced Nao Medical's brand positioning and market share. Served as a thought leader and project manager, guiding priority marketing projects from concept to completion, ensuring alignment with business objectives and rigorous measurement of results. Championed customer-centric initiatives, collaborating across divisions to develop and optimize patient journeys based on segmentation analysis and insights. Spearheaded the development and implementation of digital marketing campaigns, including SEO/SEM, social media advertising, and email marketing initiatives. Collaborated with PR teams to secure media coverage and build brand awareness.
iHeartMediaDirector, Marketing and Innovation- Brand Innovation Group
Oct. 2019 - Feb. 2022New York, New York, United StatesLed the development and execution of cross-platform partnerships, including custom events, content integrations, evergreen programs, and launch initiatives, driving client brand objectives across iHeartMedia's vast network. Managed and motivated internal and external teams, ensuring seamless communication and collaboration throughout the campaign lifecycle, from conception and creative development to execution and post-campaign analysis. Conceptualized and developed innovative partner programs, aligning with client KPIs and maximizing brand impact across iHeartMedia's diverse platforms, including broadcast radio, digital streaming, podcasts, social media, and live events. Provided creative direction and oversight for digital marketing campaigns, encompassing SEO/SEM strategy, social media advertising, email marketing, and content creation. Collaborated with PR teams to secure media coverage and amplify campaign reach, generating positive brand awareness and buzz. Coordinated campaign needs and timelines across multiple iHeartMedia business units, ensuring efficient and effective resource allocation.
Merlin Entertainments plcMarketing Manager
Dec. 2017 - Oct. 2019New York, New York Developed and executed integrated marketing campaigns to drive customer acquisition and engagement for a portfolio of world-renowned attractions. Led brand positioning and creative development, ensuring consistent brand messaging across all consumer and trade touchpoints. Developed and implemented promotional programs to target specific audiences and drive awareness and sales. Established and fostered strong partnerships with media outlets, influencers, and other strategic partners to maximize brand visibility and reach. Developed and analyzed comprehensive marketing reports to measure campaign effectiveness, track performance metrics, and inform future marketing strategies.
iHeartMediaIntegrated Marketing Manager
Apr. 2014 - Dec. 2017Greater New York City AreaDeveloped and executed integrated marketing campaigns for a diverse portfolio of renowned clients across various industries, leveraging iHeartMedia's multi-platform reach. Led the creation and execution of innovative branding plans and programs, aligning with client objectives and maximizing the impact of iHeartMedia's assets (radio, digital, social, events). Conducted thorough market research and competitive analysis to identify strategic opportunities and optimize campaign performance. Successfully contributed to new business development by demonstrating the value of iHeartMedia's integrated marketing solutions to prospective clients such as Alex and Ani, Samsung, Sam Edelman, and Red Door Spa. Delivered high-impact marketing campaigns through iconic iHeartMedia events, including the iHeartRadio Music Festival, iHeartRadio Theatre Shows, Powerhouse, KTUphoria, Jingle Ball, and Elvis Duran's End of Summer Bash. Leveraged iHeartMedia's extensive network and resources to drive brand awareness, engagement, and measurable results for clients.
Emmis CommunicationsMarketing Project Manager
Apr. 2010 - Mar. 2014Greater New York City AreaManaged a diverse portfolio of 19 radio stations across major markets (New York, LA, St. Louis, and Austin) spanning 16 FM and 3 AM frequencies. Developed and executed integrated marketing campaigns that strategically leveraged on-air, online, and experiential platforms to achieve client brand objectives. Spearheaded the development of compelling presentations, proposals, and creative materials, including one-sheets and electronic media kits, to effectively communicate campaign strategies and secure client buy-in. Managed all on-site station appearances, events, and promotions, ensuring seamless execution and maximizing brand visibility. Delivered high-impact on-air, on-site, and online promotions, effectively amplifying client brand presence across multiple channels. Developed comprehensive Proof of Performance Reports, analyzing campaign effectiveness, forecasting sales trends, and providing valuable insights into market performance. Reports included station recaps, air checks, promotional mentions, live liners, endorsements, and event photography.
HIT EntertainmentCoordinator, Live Events and Consumer Products-Latin America
Sep. 2008 - Apr. 2010New York, NYManaged the licensing and product development for HIT Entertainment's iconic children's brands, including Thomas & Friends, Bob the Builder, and more, across the Latin American market. Successfully pitched and secured sales deals with key partners in the region, driving revenue growth and expanding brand reach. Spearheaded negotiations across the entire product lifecycle, from initial concept development to final product launch, including ad copywriting and television support. Translated press releases and marketing materials from English to Spanish for effective communication with partners in Latin America. Managed the development and dissemination of high-quality brand materials and sales presentations, ensuring consistent brand messaging and effective communication with partners. Gathered market data and conducted consumer research to inform product development, drive innovative marketing initiatives, and support strategic decision-making.
Jellybean Music GroupExecutive Assistant to President
Aug. 2005 - Sep. 2008New York, NYProvided high-level administrative support to the CEO, ensuring the smooth and efficient operation of the executive office. Managed the CEO's complex schedule, including calendar management, meeting coordination, and travel arrangements. Acted as the primary point of contact for internal and external stakeholders, fielding inquiries and managing communications effectively. Developed and maintained strong working relationships with key executives and industry professionals. Collaborated with the design team to develop engaging promotional websites and marketing materials, supporting the company's marketing and branding efforts.
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