Hanna Lundgren

Brand Strategist & Creative Director @Circus Lundgren - Boutique Brand Agency

Strategy and Product growthDigital MarketingCommunications and MediaCreative DirectionCRM managerCampaign ManagementConsumer segmentationHyper IslandGraphic DesignerSaasMarketing AnalyticsLuxuryContent StrategyBrand DevelopmentBrand ManagementFine JewelryEVConsumer IndustryFemTechBrand StrategyFounderIllustratorGoogle AnalyticsStreetwearContent Creation🔥 Startup FounderCreative Director & Brand StrategistIDEOUAutomotiveBeautyBrand AnalyticsCommunity PlatformsFashionData AnalysisMarketing Analytics ManagerMedia & TelecommunicationsStrategic MarketingMarket ResearchTeam LeadershipBrand advocateDirectorPhotographerEMBA💰 Investor & VC💸 Marketing✔️ ITBusiness Owner📝 Influencer or Blogger🧑‍💼 C-level Executive👍 Sales & BizDevProducer🐦 Design🧨 Consulting🎥 Entertainment🏦 Finance🧮 Education🏐 Sports✨ Business OwnerAffiliate MarketingFashion DesignerBrand Marketing ManagerCommunications ManagerPR ManagerContent ManagerInfluencer Marketing ManagerEvent ProducerCreative ProducerCopywriterProduct DesignerCommunication DesignerBrand DesignerLecturerProduct ManagerProject ManagerArt ProducerCommunity ManagerAdvisor🎓 StudentPartnerMBAMarketing DirectorCEOCMOArt Director

📍 WHY: Unleash the power of your brand. 🔌 WHAT: Simplify. Amplify. Heritage, not trends. Let’s dust off your brand and position it where it should be. 🐇 HOW: Leave the rat race. Join the circus. Let’s talk! 🤠 WHEN: Now? Let’s talk. 🍌 WHO: The Ringleader Hanna Lundgren is an accomplished Brand Strategist and Creative Director and the Founder of Circus Lundgren, a boutique brand agency. With over a decade of experience in branding, marketing and communications, Hanna has developed a reputation for her innovative approach to brand development and her ability to create compelling, creative campaigns. She has a unique skill set that combines strategic planning, creative direction, and brand management, making her a key asset to any brand-building process. Hanna's creative vision and strategic thinking have been instrumental in transforming and elevating numerous brands. Her work is characterized by its originality, effectiveness, and its ability to resonate with the target audience. She is deeply passionate about helping brands find their unique voice and express their identity in a way that sets them apart in their market. ”We need to focus on heritage, not trends.” Before re-launching Circus Lundgren as an agency, Hanna held senior positions at several notable global companies, honing her skills and gaining valuable industry experience. She holds a EMBA from Stockholm School of Economics where she regularly lectures on branding, as well as being an alumni Hyper Island student and well trained at IDEO u in design thinking.

People also viewed

Jessica Slama

Head of Product Strategy @Corify GmbH

Germany✔️ IT🧑‍💼 C-level Executive+9 tags

Janelleh Tang

Senior Corporate Digital Marketing Manager @Rosewood Hotel Group

Brand Marketing ManagerInfluencer Marketing ManagerSinger+9 tags

Bharati Sikchi

SAP FI Consultant @TCS

✔️ IT🧨 Consulting🏦 Finance+2 tags

Kelvin Ho

Designer @Kelvin Ho Design

Graphic DesignerMotion DesignerCommunication Designer+12 tags

Scrum Master @IAGtech

✔️ ITScrum Master

Roman Bdaitsiiev

Project manager @MageCloud

✔️ ITProject ManagerProject manager+1 tags

Rebecca Linneros

Brand Community Innovation @R Linneros

Jasmin Yaya

Product Manager @Scilla Studio

Sweden

Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app

Network Power<100 people

Roles

🔥50%

Startup Founder

💸50%

Marketing

✨50%

Business Owner

Geos

🇸🇪50%

Sweden

Work Background

H&M GroupHead of Creative Experience

Jun. 2021 - Feb. 2022Global

MonkiGlobal Head of Brand & Marketing [CMO]

Feb. 2020 - Jun. 2021H&M GroupAs part of the leadership team, I headed a department of 37 people with 5 direct reports - with one being the Marketing Manager for China. Pre a larger re-organisation, it was a department of 56 people and 7 direct reports. My main task was to rejuvenate the brand perception and to integrate Monkis new social- and environmental sustainability strategies into all communication touchpoints to ensure alignment with H&M group's global brand strategies being implemented by the then-newly appointed CEO Helena Helmersson. With my new creative brand strategy I directed my team to ensure implementation on all touchpoints. The first roll-out using the complete creative brand strategy was 'The Green Machine'. An innovation project by H&M Foundation and Hong Kong Rita that Monki was honored to spearhead for the H&M Group. Amid COVID, strategic transformation, new ways of working and a re-organization, my team rolled-out communication that rejuvenated the brand and implemented the new sustainability strategies. This generated some of the most successful marketing campaigns, and we launched a recycling innovation causing the most clippings in the brands’ history. Thanks to the teams hard work and cross collaboration with other departments this enabled brand growth in both sales performance and brand awareness showing in numbers and NEPA scores.

Stockholm School of Economics Executive EducationGuest Lecturer

Jan. 2019Stockholm, Stockholm, SverigeI have been granted the honor to hold a yearly guest lecture on brand/ing for the Executive MBA program at the Stockholm School of Economics. I usually divide my lecture into three parts: - Why care about brand/ing? - External, Internal, and personal branding - Tools for understanding brand building to initiate brand growth and emotional connection Presented with storytelling to initiate thought-provoking discussions connected to daily operations and brand growth.

Lynk & CoVice President Global Marketing & PR

Nov. 2018 - Feb. 2020Geely Auto GroupLaunched on the Chinese market in 2016 and in the fall of 2020 in Europe, with cars arriving in the spring of 2021, Lynk & Co wants to provide the Netflix of cars, offering an all-inclusive premium subscription model of peer-to-peer car sharing with no strings attached mobility as needed. My role in the executive leadership team as VP of Global Marketing & PR on a not-yet-launched brand entailed more than leading your regular MarCom department would. These years, I directed my team on Brand Development, Change Management, Leadership, Creative Brand Strategy, and Creative Direction for the brand execution in all customer and in-house touchpoints. My department was not just responsible for phygital strategies and execution for communication on the creative brand, marketing, and PR aspects globally but also for the actual design and build of our store concept, the pop-up stores, the e-com, our CRM, the app, merch, and collaboration products for the European launch. The full department mainly worked and executed launch- and collaboration strategies, plans, and campaigns for the European markets. For the Chinese market, where the brand launched in 2016, I collaborated closely with the Chinese VP of the brand and the local brand teams to elevate the brand perception overall, creative brand strategy and creative direction. I co-led our global brand board, a collaboration between design, engineering, and brand departments - establishing future brand development for Chinese and EU products- and market launches. This enabled me to collaborate with the Chinese engineers and the Swedish designers on innovative solutions and newness for future model launches. UPDATE - DECEMBER 2020: Excited to share this! I'm the instigator and co-innovator of in-car social media cameras. It enables shooting inside and on the road by voice command, steering-wheel camera button, or your road-trip pre-setting. Keeps it safe to capture and share precious moments...or some car karaoke.

Björk & BerriesInterim Chief Executive Officer [CEO]

Jan. 2017 - Nov. 2018StockholmAs CEO, I created the foundation and set the roadmap for continued brand development and strategy implementation, enabling global expansion with the chairman of the board, Isabelle Brummer (current CEO). As Creative Director, I worked on rejuvenating and redefining the creative brand strategy and visual expression for long-term growth and heightened brand perception. We set out to package and share Sweden's beauty secrets with the world. Developing a creative brand strategy inviting the consumer to indulge in the Swedish Secret. We wanted to communicate how to enjoy "lagom", and invite people into our world of folklore mystery, unraveling and translating old Swedish beauty traditions into slow beauty feel-good rituals packaged in Scandinavian minimalism. While consulting at Björk & Berries, I reported directly to the Board of Directors, and my achieved targets were: • Business strategy for global expansion - 1st phase implementation and continued roadmap for brand awareness, growth, and sales. • Creative Brand Strategy and Creative Direction for increased brand perception • Refined consumer connection via storytelling, reconnecting the brand voice and communication the strong heritage of Swedish beauty traditions • More cost-effective and lean supply chain whilst setting up a roadmap towards increased sustainability - new purchasing processes, improved COG with greater margins while producing locally, and first steps towards recyclable packaging • Sustainability roadmap for packaging, with a bridge to redefine the product design - the first product with the updated 'bridge design' was the" Rescue Cream." Packaging was highlighted in several media outlets. • Increased brand awareness - more articles, features, and influencer postings lead to increased sales. • Launch a global e-com - see current bjorkberries.com Björk & Berries is available in select retailers in the Nordics, Europe, Asia, US, and online globally.

Björk & BerriesInterim Creative Director [CD]

Jan. 2017 - Nov. 2018Stockholm, Stockholm County, SwedenAs CEO, I created the foundation and set the roadmap for continued brand development and strategy implementation, enabling global expansion with the chairman of the board, Isabelle Brummer (current CEO). As Creative Director, I worked on rejuvenating and redefining the creative brand strategy and visual expression for long-term growth and heightened brand perception. We set out to package and share Sweden's beauty secrets with the world. Developing a creative brand strategy inviting the consumer to indulge in the Swedish Secret. We wanted to communicate how to enjoy "lagom", and invite people into our world of folklore mystery, unraveling and translating old Swedish beauty traditions into slow beauty feel-good rituals packaged in Scandinavian minimalism. While consulting at Björk & Berries, I reported directly to the Board of Directors, and my achieved targets were: • Business strategy for global expansion - 1st phase implementation and continued roadmap for brand awareness, growth, and sales. • Creative Brand Strategy and Creative Direction for increased brand perception • Refined consumer connection via storytelling, reconnecting the brand voice and communication the strong heritage of Swedish beauty traditions • More cost-effective and lean supply chain whilst setting up a roadmap towards increased sustainability - new purchasing processes, improved COG with greater margins while producing locally, and first steps towards recyclable packaging • Sustainability roadmap for packaging, with a bridge to redefine the product design - the first product with the updated 'bridge design' was the" Rescue Cream." Packaging was highlighted in several media outlets. • Increased brand awareness - more articles, features, and influencer postings lead to increased sales. • Launch a global e-com - see current bjorkberries.com Björk & Berries is available in select retailers in the Nordics, Europe, Asia, US, and online globally.

MarimekkoConsultant [Rejuvenate Global Brand Experience + Interim Head of Digital]

Jan. 2015 - Oct. 2015Helsinki - Marimekko HQThe main focus was to rejuvenate the 360 brand experience, ensuring alignment with the new design direction by Anna Teurnell and, as part of that, build a new global brand site and e-com, laying the foundation for omnichannel growth. While consulting at Marimekko, I reported directly to the President/COO, and my responsibilities included but were not limited to: • Creating a Global Brand Strategy with the main goal to rejuvenate consumer reach and building a bridge btw old & new clientele for omnichannel tonality, visuality, and presence enabling long-term brand growth. • Launching 1st phase of said strategy with a digital-first approach step by step enabling implementation on all touchpoints for Brand, Marketing, PR, and Communication to ensure increased brand awareness, growth, and sales. • Create the new marimekko.com frontend framework able to go live with each phase of the strategy being implemented year after year. Creative and front-end project management from strategy to go-live • Create and implement SoMe strategy, guidelines, and localization roadmap. (Increased organically from 31k to 198k followers in 6 months on Instagram alone upon implementation.)

Hop LunConsultant [Creative Brand Strategy - Scandale Halle Berry & Private Labels]

Apr. 2014 - Dec. 2014Hong KongConsulting at Hop Lun, I reported directly to the Marketing Director and VP, and my consulting areas included but were not limited to: • Marketing, PR, and Communication strategies for brand awareness, growth, and sales for private label brands within Hop Lun. • Creative Brand & Marketing strategy for private label brands within Hop Lun • Launch strategy for Scandale Paris by Halle Berry

CIRCUS LUNDGRENCreative Director & Brand Strategist/ Founder & Ringleader - Agency ı Studio ı Collective

Mar. 2014Global☞ SIMPLIFY. AMPLIFY. ELEVATE YOUR BRAND. ☜ Crafting unique customer experiences rooted in heritage and values, inspiring your consumers to become impactors in driving your iconic lifestyle brand forward. WHY join the circus? ☞ Unlock untapped potential. ☞ Embrace change and commitment. ☞ Regain lost momentum. HOW do you leave the rat race? ☞ Analyze and revamp your brand strategies ☞ Embrace heritage, not trends, for long-lasting creative recognition ☞ ...and/or reach out to Circus Lundgren, and we will provide you with expert guidance. WHAT do you get? ☞ Long-term brand strategy, creative direction, and implementation. ☞ A clear roadmap to magnify your brand presence. ☞ Practical tools and a flexible team adjusted to your needs. Time to leave the rat race and join the circus? Send a DM today!

WeSC - We Are the Superlative Conspiracy Global Marketing Director

May. 2011 - Mar. 2014Stockholm - WeSC HQMy responsibilities included but were not limited to: • Creative Brand Strategy and Creative Direction • Marketing, PR, and Communication strategies for brand awareness, growth, and sales. • Trade & Consumer strategic marketing execution and integration • Budget responsibility • PLC Leading Group Member • Marketing creative, implementation, and execution across all media for B2B and B2C. • Digital & Social Media strategy, execution, and implementation • Media buy: Print, Digital, TV • Marketing Collaborations • Seasonal brand campaigns • International Tradeshows & coherent events. • Manage and direct Global Marketing Team, local Marketing Managers, and PR agencies internationally.

WeSCInternational Marketing Operations Manager

Jan. 2009 - May. 2011GlobalMy responsibilities included but were not limited to: • Co-creator of Marketing, PR and Communication strategies for global brand awareness, growth, and sales • Budget responsibility within set areas: trade shows/ campaign & sales material production/ digital/ POS • Co-creator of Marketing creative, implementation, and execution across all media for B2B and B2C • Project management and co-creative for new website build • Co-creator of digital & social media strategy, execution, and implementation • Suggestions of media buys: Print, Digital, TV • Project manage Marketing Collaborations • Project management and representation PR/Marketing at international tradeshows & coherent events. • Project manage seasonal brand campaigns (everything from photoshoots to ad-placements) • Coordinate with local Marketing Managers and PR agencies globally.

WeSCGlobal Marketing Project Manager

May. 2007 - Dec. 2008GlobalI reported to the Global Marketing & Sales Director, and my responsibilities included but were not limited to: • Budget responsibility within set areas: tradeshows/ production of campaign & sales material/ digital/ POS • Coordinator of implementation and execution of marketing creative across all media for B2B and B2C • Co-creator, project manager and co-creative for new website build • Co-creator of digital & social media strategy, execution, and implementation • Project manage press-site build • Project management and representation PR/Marketing at international tradeshows & coherent events. • Project manage production of seasonal brand and sales material • Coordinate with local Marketing Managers, PR agencies, and select key media.

WeSCGlobal Project Manager/ Digital Producer

Mar. 2007 - Jun. 2007GlobalCo-creative and strategist for two projects: 1. WeSC digital headphones launch 2007 'Let's get physical.' Co-created the strategy, creative, production, and implementation. The campaign had four nominations and one win in M&M Awards 2008. _____ 2. WeSC digital strategy and implementation, including social media channels* and re-build and creation of global e-com for wesc.com. *We were the first company profile on Facebook - the function was nonexistent at the time and we had to register WeSC as a person. Facebook called and asked if we knew what Facebook was actually for....people, not companies.