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Work Background
Medier AgencyRegional Country Manager
Apr. 2024Portugal- Led go-to-market and growth strategies across my regional markets
- Delivered performance-focused brand awareness campaigns (onsite, offsite, social)
- Managed product P&L, optimising budget allocation and ROI
- Owned regional customer acquisition, conversion, and retention planning
- Oversaw compliance and localisation, adapting to regional regulations and cultures
- Partnered with CRM, brand, and affiliate teams to align cross-channel performance
Coastline GamingHead of Marketing
Mar. 2022 - Apr. 2024Portugal- Directed multi-geo marketing strategy and team execution for global brands
- Set and managed individual and team KPIs across acquisition and retention
- Oversaw brand positioning, ensuring consistency across markets
- Optimised CRM and lifecycle strategies to improve retention and player LTV
- Reported directly to C-level on marketing performance and budget efficiency
- Drove hands-on initiatives to test, learn, and scale performance channels
Max Entertainment Marketing Director
Sep. 2018 - Mar. 2022San Gwan-Led full marketing P&L and strategy for multiple online casino brands
- Built and scaled CRM systems, lifecycle journeys, and campaign automation
- Improved retention through segmentation, behaviour-based triggers, and A/B testing
- Managed partnerships with agencies, internal product and compliance teams
- Delivered measurable increases in conversion, engagement, and reactivation
- Oversaw cross-functional teams in content, data, and creative
Max Entertainment Head of Retention Marketing
Apr. 2015 - Aug. 2018San Gwann, Malta- Developed CRM and retention framework from onboarding to VIP reactivation
- Increased retention KPIs across targeted lifecycle campaigns
- Implemented advanced segmentation strategies by behavior and channel
- Collaborated with product and analytics teams to personalize UX
- Monitored retention metrics and adapted campaigns based on performance data
- Played a key role in cross-border player engagement across EU markets
Bringit! AffiliatesHead of Acquisition
Jan. 2014 - Mar. 2015Sliema, Malta- Managed affiliate acquisition and growth strategy across regulated markets
- Built KPI-driven reporting and conversion optimisation processes
- Recruited, onboarded, and optimised high-performance affiliates
- Mentored a team of affiliate managers, aligning individual and team targets
- Ensured acquisition efforts were compliant, efficient, and ROI-positive
Bringit! AffiliatesAffiliate Manager
May. 2013 - Dec. 2013Sliema, Malta- Supported partner recruitment, onboarding, and campaign performance tracking
- Improved affiliate communications, increasing partner engagement and referrals
- Monitored traffic quality and optimised based on ROI and player value
NRR EntertainmentPortugal/Spain Country Manager
Jun. 2012 - Mar. 2013- Launched and managed Portugal and Spain market operations
- Developed localised marketing and retention strategies
- Built and nurtured affiliate and media partnerships
- Owned full P&L for both markets, ensuring profitable growth
- Delivered successful expansion and brand presence across Iberia
BetClic Everest GroupVIP Executive Portuguese/ Spanish markets
Jan. 2012 - Jul. 2012Malta
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