Eduardo Landa - Sales Manager, United Barcode Systems

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Work Background

United Barcode SystemsSales Manager

Mar. 2021Querétaro, Mexico

United Barcode SystemsRegional Sales Account Manager

Jul. 2020 - Feb. 2021Monterrey, N. L.

PCMSales Manager

Nov. 2017 - May. 2020Monterrey Area, Mexico•Key Account Manager (KAM) and head of national sales group. Achieving 10% growth year. •Responsible for procurement. Development of national and international suppliers, reducing costs and improving delivery times. •Definition of Sales strategies in coordination with the General Manager.

TetengoGeneral Manager

May. 2014 - Feb. 2017Monterrey y alrededores, México•Key Account Manager (KAM) and head of the sales group. Achieving 30% growth in 3 years. •Develop product portfolio and distribution network through Mexico and Central America. Achieving the first exports to Central America. •Establishment and execution of strategic plans for each of the markets, coordinating inter-departmental activities. •Direct responsibility over Business Development, Sales, P&L and EBITDA. •Participating in trade events (industry, retail and/or consumer) such as conferences, trade shows, events, etc. •Project lead for the redesign the company´s website, as well as the strategy of digital marketing. Increasing the presence in 30% on FB and Twitter. •Collection management. Reducing overdue accounts receivable from 90 days to less than 30 days. •Responsible for procurement. Development of national and international suppliers, reducing costs and improving delivery times. •Lead a successful implementation of a new ERP and CRM system. •Review and diagnosis, financial statements to identify areas with the most potential for improvement. Inventory management, and product rotation. Supervision of the production line.

Nascor, SA de CVRegional Sales Manager

Apr. 2012 - Apr. 2014Monterrey y alrededores, México•Develop a distribution network for Water Pumping Equipment, Water Filtration and Treatment Systems and Wastewater Treatment Plants. In the states of Chihuahua, Coahuila, Durango, Nuevo Leon and Tamaulipas. •Responsible for customer development, improving brand presence and sales by 12% in 2 years. Budget negotiation with dealers. •Product incentives and training for dealers. •Project leader, identification of customer needs, product specification, implementation, startup and training in the use of water treatment systems. •Creation of loyalty programs, rebates, and promotions.

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