Paula Righetti - Brand Consultant, KultrStudio

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Work Background

Kultr StudioFounder | Brand Strategy Lead

Apr. 2024Berlin, Germany

QontoHead of Global Brand & Media

Aug. 2022 - Apr. 2024Berlin, GermanyManaging a multicultural team, overseeing all brand & media activities across markets, and supporting my teams to unlock brand strategies that are global, yet culturally relevant across four European markets: France, Italy, Spain, and Germany.

SumUpHead of Brand Strategy & Insights, Europe

Oct. 2021 - Aug. 2022Berlin, GermanySkills: Business-to-Business (B2B) · Budget Management · Campaign Effectiveness · Marketing Leadership · Go-to-Market Strategy · Marketing Budget Management · Brand Marketing · Qualitative Research

SumUpBrand Marketing Lead, Europe

Mar. 2021 - Oct. 2021Berlin, GermanyLeading a cross-functional team working in the fields of acquisition, brand, CRM, content, PR and social media, building innovative strategies to grow SumUp’s brand, attract new customers and keep existing merchants excited about our products across 28 European markets.

VMLY&R COMMERCEAssociate Strategy director

Apr. 2020 - Mar. 2021New York, United StatesClients: Hellmann’s, Lipton, Tazo, Knorr, Popsicle, Breyers, Ben & Jerry’s, Magnum, Good Humor, Talenti, Dove, TREsemmé, Suave, Victoria’s Secret Strategic leader for Unilever brands, taking accountability for growing the business and partnering with other account leads to guide our most senior clients towards bold and innovative living commerce solutions.

Geometry Global North AmericaSenior Strategist

May. 2017 - Apr. 2020Greater New York City AreaClients: Hellmann’s, Lipton, Tazo, Knorr, Popsicle, Breyers, Ben & Jerry’s, Magnum, Good Humor, Talenti, Dove, TREsemmé, Suave Informed, inspired, and guided national and retail-specific solutions to improve Unilever brands in the US.

Brazilian Presidential election campaign 2014Digital Strategist

May. 2014 - Oct. 2014São Paulo Area, BrazilLed real-time strategic recommendations for official websites and official social networks across multiple audiences.

Lua PropagandaAccount Planner

Sep. 2011 - Dec. 2013São Paulo Area, Brazil-Lonely Planet: Provided the creative team with a clearly defined brief containing concise information on the product, audience and strategy so they could develop a creative campaign to media channels. -Lifan Motors: Ran qualitative research groups; using a variety of market research data to monitor cultural and social trends and their impact on consumers’ attitudes, behaviors and perceptions in order to create a launching campaign to the Brazilian market. -Kiss FM: Developed, managed and analyzed market and target research, worked with colleagues to develop ideas for campaigns, briefed the creative team, allowing them to create an effective and well-targeted proposition for the client, achieved two Cannes Lions in 2012. Other clients: Estate Government of São Paulo, São Paulo City- Hall, Cult Magazine.

Like filmesVideo Producer

Mar. 2010 - Dec. 2010Coordenação de projetos de filmes publicitários

Miração FilmesVideo Producer

Nov. 2009 - Jan. 2010Producer

Agência BrancozuluSenior Strategist

Jan. 2016 - Mar. 2017São Paulo Area, BrazilClients: European Travel Commission, Mandic Cloud Solutions, Cervejaria Nacional, Salon Line, Maple Bear, JCB Developed marketing plans and brand campaigns to meet each client's needs, helped businesses expand into new markets, as well as built new channels and profit centers.

co:collectiveInnovation and Growth Strategist

Jul. 2015 - Jan. 2016Greater New York City AreaI spearheaded the launch of the company in Brazil and communicated and executed the client company's strategy both internally and externally. This ensured that every stakeholder, including employees, partners, suppliers, and contractors, grasped the company-wide strategic plan and its alignment with the overarching business objectives.

Sideways IncCreative Strategist - Freelancer

Nov. 2014 - May. 2015Greater New York City AreaClient: Logitech Led primary and secondary research to develop new Logitech products and created digital strategies for the products’ launch.

DMI ComunicaçãoCreative Strategist

Mar. 2011 - Aug. 2011São Paulo Area, BrazilClient: GBarbosa - Third largest supermarket retailer in the Brazilian market -Planned and created digital activations. -Coordinated Social Media staff to cultivate the developed strategy for each brand. -Managed strategy for Facebook apps created across target’s UX. -Guided the strategy for social advertising (Facebook Ads, Twitter Ads).