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Work Background
Founder | Brand Strategy Lead
Kultr StudioFounder | Brand Strategy Lead
Apr. 2024Berlin, Germany
Head of Global Brand & Media
QontoHead of Global Brand & Media
Aug. 2022 - Apr. 2024Berlin, GermanyManaging a multicultural team, overseeing all brand & media activities across markets, and supporting my teams to unlock brand strategies that are global, yet culturally relevant across four European markets: France, Italy, Spain, and Germany.
Head of Brand Strategy & Insights, Europe
SumUpHead of Brand Strategy & Insights, Europe
Oct. 2021 - Aug. 2022Berlin, GermanySkills: Business-to-Business (B2B) · Budget Management · Campaign Effectiveness · Marketing Leadership · Go-to-Market Strategy · Marketing Budget Management · Brand Marketing · Qualitative Research
Brand Marketing Lead, Europe
SumUpBrand Marketing Lead, Europe
Mar. 2021 - Oct. 2021Berlin, GermanyLeading a cross-functional team working in the fields of acquisition, brand, CRM, content, PR and social media, building innovative strategies to grow SumUp’s brand, attract new customers and keep existing merchants excited about our products across 28 European markets.
Associate Strategy director
VMLY&R COMMERCEAssociate Strategy director
Apr. 2020 - Mar. 2021New York, United StatesClients: Hellmann’s, Lipton, Tazo, Knorr, Popsicle, Breyers, Ben & Jerry’s, Magnum, Good Humor, Talenti, Dove, TREsemmé, Suave, Victoria’s Secret Strategic leader for Unilever brands, taking accountability for growing the business and partnering with other account leads to guide our most senior clients towards bold and innovative living commerce solutions.
Senior Strategist
Geometry Global North AmericaSenior Strategist
May. 2017 - Apr. 2020Greater New York City AreaClients: Hellmann’s, Lipton, Tazo, Knorr, Popsicle, Breyers, Ben & Jerry’s, Magnum, Good Humor, Talenti, Dove, TREsemmé, Suave Informed, inspired, and guided national and retail-specific solutions to improve Unilever brands in the US.
Senior Strategist
Agência BrancozuluSenior Strategist
Jan. 2016 - Mar. 2017São Paulo Area, BrazilClients: European Travel Commission, Mandic Cloud Solutions, Cervejaria Nacional, Salon Line, Maple Bear, JCB Developed marketing plans and brand campaigns to meet each client's needs, helped businesses expand into new markets, as well as built new channels and profit centers.
Innovation and Growth Strategist
co:collectiveInnovation and Growth Strategist
Jul. 2015 - Jan. 2016Greater New York City AreaI spearheaded the launch of the company in Brazil and communicated and executed the client company's strategy both internally and externally. This ensured that every stakeholder, including employees, partners, suppliers, and contractors, grasped the company-wide strategic plan and its alignment with the overarching business objectives.
Creative Strategist - Freelancer
Sideways IncCreative Strategist - Freelancer
Nov. 2014 - May. 2015Greater New York City AreaClient: Logitech Led primary and secondary research to develop new Logitech products and created digital strategies for the products’ launch.
Digital Strategist
Brazilian Presidential election campaign 2014Digital Strategist
May. 2014 - Oct. 2014São Paulo Area, BrazilLed real-time strategic recommendations for official websites and official social networks across multiple audiences.
Account Planner
Lua PropagandaAccount Planner
Sep. 2011 - Dec. 2013São Paulo Area, Brazil-Lonely Planet: Provided the creative team with a clearly defined brief containing concise information on the product, audience and strategy so they could develop a creative campaign to media channels. -Lifan Motors: Ran qualitative research groups; using a variety of market research data to monitor cultural and social trends and their impact on consumers’ attitudes, behaviors and perceptions in order to create a launching campaign to the Brazilian market. -Kiss FM: Developed, managed and analyzed market and target research, worked with colleagues to develop ideas for campaigns, briefed the creative team, allowing them to create an effective and well-targeted proposition for the client, achieved two Cannes Lions in 2012. Other clients: Estate Government of São Paulo, São Paulo City- Hall, Cult Magazine.
Creative Strategist
DMI ComunicaçãoCreative Strategist
Mar. 2011 - Aug. 2011São Paulo Area, BrazilClient: GBarbosa - Third largest supermarket retailer in the Brazilian market -Planned and created digital activations. -Coordinated Social Media staff to cultivate the developed strategy for each brand. -Managed strategy for Facebook apps created across target’s UX. -Guided the strategy for social advertising (Facebook Ads, Twitter Ads).
Content Producer
FGV OnlineContent Producer
Oct. 2010 - Mar. 2011São Paulo Area, BrazilCoordinated the multimedia department • Multimedia content producer to the FGV channel
Video Producer
Like filmesVideo Producer
Mar. 2010 - Dec. 2010Coordenação de projetos de filmes publicitários
Video Producer
O2 FilmesVideo Producer
Jan. 2010 - Mar. 2010Producer
Video Producer
Miração FilmesVideo Producer
Nov. 2009 - Jan. 2010Producer
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