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Work Background
Unicorn LabsFractional CMO & Leadership Coach
Oct. 2023Focused on supporting the growth of the Unicorn Labs brand, services and outcomes. Including supporting the marketing team with copywriting, content development, and promotional strategy around the comprehensive library of leadership training resources. Also supporting Unicorn Labs with executive and leadership coaching, career development, career pathing, and team building projects.
AcadiumAcadium Plus: Marketing Career Membership Program Instructor & Career Coach
Jan. 2019RemoteProviding marketing career coaching and mentoring to digital marketers in support of securing their first/next marketing job. Developed a structured learning program focused on applied learning of digital marketing skills, professional skills and coaching on navigating marketing career paths. See if you're a good fit for an upcoming cohort - https://acadium.com/acadium-plus/
AcadiumAcadium Plus Member
Jan. 2019RemoteAcadium Plus is a career acceleration course designed specifically to help digital marketers secure the right role. Our exclusive community supports new and early stage digital marketers with access to real-life exercises, projects and networking connections that prepare us for a successful digital marketing career. See if Acadium Plus is the right fit for you - www.acadium.com/acadium-plus
The Marketing Careers PodcastPodcast Host
Mar. 2018Philadelphia, Pennsylvania, United StatesThe only podcast dedicated to accelerating your career in marketing. Find our marketing career discussions & expert interviews wherever you get your podcasts. Interested in reaching our audience of passionate marketing managers & leaders? Get in touch: connect(a)themarketinghelp.co
The Marketing HelpHead of Marketing and Fractional CMO
Nov. 2016Greater Philadelphia Area👉 Lead all marketing initiatives for the TMH brand and website - including SEO, CRM/email, paid ads and referral marketing. 👉 Serve as Fractional CMO for businesses between $2M - $20M in annual revenues, providing marketing strategy, go-to-market campaign launches, lead generation, digital presence optimization and team management. TheMarketingHelp.co is the the only career acceleration platform dedicated to marketers. Our community comes together to help tomorrow's marketing managers and leaders grow through mentorship, skill building, and networking. How marketers gain value from TheMarketingHelp: 👉 Exclusive, one-on-one career coaching calls (navigate a job search, interview, job offer, challenging manager or developing teams)
👉 Group coaching calls with other marketers (effective learning from a group of talented marketers)
👉 Accessing hundreds of career-launching and career-growth templates (skill building plans, job description templates, 90-day plans, effective 1 on 1 agendas)
👉 Fractional CMO support for marketing team leaders (almost as a 'chief of staff') seeking to solve for modern disruptions and challenges - e.g. reduce churn and improve overall performance, integrating generative A.I. solutions, return-to-work plans, preparing for mergers/acquisitions. TMH was founded in 2016 as an online community for marketing students who had participated in our programs at colleges & universities across the country. Since launching in Philadelphia, we’ve grown into a global community providing expert mentorship, peer-to-peer connections & skill building, and an enormous library of career resources for marketers at all levels. And our members come from amazing brands like Amazon, Meta, eBay, HubSpot & Salesforce, among ~500 other leading marketing organizations. 👉 For more information about TheMarketingHelp or to join up for free, visit themarketinghelp.co/membership
The University of Vermont Continuing and Distance EducationLead Instructor, Digital Marketing Professional Certification Course
Feb. 2015OnlineI worked with the University to develop the overall course curriculum. I was able to leverage my network and relationships to curate instructors for each marketing session. This course was recently recognized as the #1 online certification course in digital marketing. http://www.bestmarketingdegrees.org/top-online-digital-marketing-certification-programs/ I participate by teaching the first session - Introduction to Digital Marketing and final learning session - Developing your personal brand and starting / evolving your career in Digital Marketing. I love teaching, learning and sharing my knowledge with those that are passionate about the Marketing industry.
Socialight Media MarketingStrategic Advisor
Jan. 2014 - Jan. 2017Greater Philadelphia AreaWork with Founder of the leading B2B Social Marketing consultancy on business model evaluation, competitive guidance and strategic marketing solutions.
AWeber Communications, Inc.Chief Marketing Officer
Jun. 2013 - Jan. 2019Greater Philadelphia AreaBecame company's first marketing lead hire to focus on establishing more efficient, overall marketing operations, vision and strategy. 👉 Built a marketing team as large as 15 to execute paid, owned and earned media campaigns. Included roles in PR, Content Marketing, Product Marketing, Email Marketing, Business Development and Affiliate Marketing
👉 Launched the company's first dedicated outside sales function
👉 Organized digital ad agency RFP process to identify key partners for paid search and SEO support
👉 Orchestrated the company's first in-person customer summit that hosted over 300 small businesses and entrepreneurs
eBay Enterprise (now Radial)Vice President / Group Marketing Director
Jan. 2007 - May. 2013Greater New York City Area, Greater Philadelphia AreaTrue Action (now eBay Enterprise) is an AdAge top 15 digital agency services division of GSI Commerce/eBay Inc. * Developed and integrated the agency's first Centers Of Excellence division that provided best practices, processes and client / team development across all digital channels. Leveraged my deep knowledge and experience across SEO, paid search, affiliate, email, social, mobile, CSE, display channels. * Spearheaded the agency's social media practice, including consultation and strategic development for client's (CPG, Retail, Apparel) social media needs. Drove holistic paid, earned, and owned media solutions and help clients navigate the social commerce landscape. * Developed digital marketing/media investment and performance models to support US and EU client business goals. * Developed POV's and other agency IP around the social media landscape, strategies and best practices. * Developed/managed internal workshops and training programs to ensure expertise across all digital marketing channels. * Managed global vendor relationships (Google, Facebook, Twitter, LinkedIn) and contract negotiations. *Served as Agency services lead for supporting GSI / eBay Corporate Development initiatives that aligned with digital marketing channels and practices. * Was an instrumental contributor towards the agency's operational development and overall growth, resulting in an AdAge Top 15 interactive agency ranking. * Managed a team of 18-20 marketing professionals responsible for driving digital marketing strategies and initiatives for leading online stores in sports vertical; including online store destinations for NFL, MLB, NHL, NBA, ESPN, Sports Authority and Modells. Included directing initiatives across all digital channels including; paid search, SEO, email, affiliate marketing, CRM, social media, display media and mobile marketing.
Refinery Inc (now G2 Interactive - Philadelphia)Performance Marketing Director
May. 2005 - Dec. 2006Greater Philadelphia Area* Led business development efforts against digital media initiatives * Assisted with growth of performance media department to meet client demand and new business * Served as client lead across marketing initiatives within Travel, Retail and Financial verticals
directMASSVP, Director Of Media Services
Jun. 2004 - May. 2005Greater Philadelphia Area* Acquired by Refinery, Inc. in May 2005. * Instrumental in developing our service solutions for B2B, agency and direct client partners. * Served as outsourced search marketing services solution for AdAge top 20 digital agencies. * Trained clients on paid search and SEO fundamentals. * Led business development efforts for cross/up sell opportunities. * Managed clients in financial, retail, entertainment verticals.
360iMedia Director
Sep. 2000 - Jun. 2004Greater Atlanta Area* Led digital marketing initiatives across paid search and display media * Developed media department to support agency growth * Contributed articles and insights to industry publications * Strategic consulting for branding, direct response and lead generation client initiatives * Managed clients in telecommunications, financial, entertainment and hospitality verticals
ClickAndMove.comDirector Of Marketing
May. 2000 - Aug. 2000Greater Atlanta Area* Developed and managed digital and traditional media programs for travel and relocation start-up. * Supported business development and sales teams. * Completed target audience research that led to site updates and positioning in the marketplace.
22squaredSr Media Planner
Mar. 1999 - Apr. 2000Greater Atlanta Area* Strategic planning across radio, tv, print and digital environments * Involved in comprehensive research and analytics projects that fueled forecasting and business planning exercises * Managed clients in the telecommunications and consumables verticals
Harmelin MediaSr Media Buyer / Planner
Jan. 1995 - Mar. 1999Greater Philadelphia Area* Traditional media planning and buying across radio, tv, print and digital environments * Evaluated and negotiated client contracts and sponsorships * Heavy arbitron and nielsen research and analysis across multiple DMAs * Managed clients in Automotive, Grocery, Healthcare verticals
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