Sandra Carreon

Global VP os Sales and Revenue Operations @Virsec

InsuranceLife CoachingExecutive Coach🧨 ConsultingMedia & Telecommunications🗿 HRTechnology🧮 EducationBusiness AnalystSales ManagerBusiness Development Manager🔥 Startup FounderHead of Growth💼 C-level Executive👍 Sales & BizDevCEOCustomer Success Manager🏐 SportsCOOCoach

As Sandra Carreon, the Global VP of Sales and Revenue Operations at Virsec, I successfully led the company to achieve significant growth in sales and revenue. I have implemented effective sales strategies and operations, resulting in a substantial increase in profitability. I have also built and managed a high-performing sales team, fostering a culture of excellence and collaboration. My leadership has contributed to Virsec's global expansion and recognition in the cybersecurity industry.

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Work Background

VirsecSr. Director Revenue Operations

Apr. 2022 - Nov. 2023Drive revenue effectiveness by establishing measurable processes to improve sales and marketing efficiency and data integrity with Salesforce as the single source of truth. • Define, evolve and effectively implement a revenue operations strategy and optimize processes. • Help drive GTM performance by producing actionable reporting and analysis delivered to marketing, sales, customer success, and senior leadership. • Drive processes that ensure proper lead definitions and flow, conversion triggers, and data integrity, as required to generate marketing-sourced pipeline. • Own data governance for Salesforce and the full sales and marketing tech stack, including user management, lead/account assignments and optimization, lead management, data quality and integrity. • Create and manage the organizational structure and territory design for Virsec’s global sales and SDR teams. • Oversee lead assignment and lead follow-up by sales and SDR teams. • Ensure the accuracy and completeness of opportunities in the sales pipeline including stage, attribution, and forecasting. •Drive end to end lifecycle of a quote to an order. This includes reviewing and validating all customer orders to ensure data accuracy in SFDC and compliance to bookings and order policy. • Develop and present business insights to marketing and sales leaders on revenue performance, productivity, and process improvements. Own executive and board reporting for sales and marketing functions. • Manage the efficiency and operations of our CRM, PRM, quoting and compensation tools, as well as marketing automation platform. • Strong partnership with our enablement and learning director to ensure proper operational onboarding and off boarding. •Add structure and clarity to highly ambiguous problems by bringing together opposing opinions across stakeholders, collating insights, forming recommendations, and building the solution from end to end

Coalfire Systems, Inc.Sr. Sales Director

Mar. 2017 - May. 2022Westminster, Colorado

CenturyLinkDirector, Enterprise Inside Sales

Feb. 2016 - Mar. 2017Greater Denver AreaLeading Enterprise sales professionals to deliver custom solutions, increase efficiencies both domestic and internationally while driving revenue.

CenturyLinkSr. Consultant Sales Effectiveness and Leadership Development

Jan. 2014 - Feb. 2016Greater Denver AreaDrive Sales Performance thru Leader Development and Coaching with emphasis on strategic business management, focus, discipline and alignment.

Level 3 CommunicationsSales Strategy Manager

Aug. 2012 - Dec. 2014Broomfield CODrive organizations 3 year operating plan (Accelerate Organic Growth) in North America to drive $6 Billion increase in profitable growth by 2015. Coordinated efforts with stakeholders and reported progress to Regional President and COO. Managed training curriculum and development for all Sales teams in North America, Europe, and Latin America. Lead the design and development of instructional design standards and process. Communicated effectively with President, sponsors, stakeholders and vendors on training curriculum. Developed and Launched Leadership Training for 260 Sales Leaders to increase Level 3’s way of managing, reporting, and selling.

IntegraExecutive Sales

Jul. 2011 - Jun. 2012

CoCal LandscapeSales & Marketing Manager

Jan. 2010 - Jul. 2011Directed strategic sales planning, public relations, and marketing development, liaising with customers and executives to identify tactical goals and develop effective campaigns. Coordinated the activities of 9 direct reports and 200 additional personnel, collaborating with teams to plan and executive key initiatives. Guided customer prospecting and development of new relationships. Acted as the face of the company in public relations and industry events. Responded to RFP submissions. • More than doubled sales revenues, rising from $600,000 to $1.2 million within 1 year. • Elevated customer retention, improving from 70% to 93% in the first year. • Enhanced revenue tracking by implementing Salesforce.com within the organization. • Generated additional revenues for snow removal and renovation business lines through a comprehensive marketing campaign. • Strengthened the company brand presence and elevated customer relations through a company website overhaul and introduction of SEO. • United numerous departments behind principles of internal and external customer service, while fostering team collaboration among cross-departmental personnel. • Guided the company to achieve Landscape Company of the year for 2010, with recognition in the Colorado Real Estate Journal for the most innovative landscape company.

SprintNextelEnterprise Account Executive

Jan. 2006 - Sep. 2009* Direct strategic planning of Enterprise Accounts using business solutions and data applications to maximize revenue. * Identify marketing initiatives through customer research; develop target and segmentation plans/ Verticals. * Create, track, and evaluate internal metrics and management reporting to identify marketing performance and effectiveness of programs, offers, channels, markets, and product mix. * Analyze industry trend and competitive landscape; oversee opportunity identification; construct business cases; formulate new offers and promotions. * Increase market share by 20% in wireless technologies; defined operational plans to do wireless integration with Avaya and Cisco systems with large enterprise accounts.

Hispanic Contractors of ColoradMember

Jan. 2005 - Apr. 2015Help small minority business identify business opportunities, and help them understand requirements for the city and county of Denver. Help them understand the importance of networking and having a business plan with specific goals for their business.

Colorado, 2004-2006Hispanic General Business Account Executive

Aug. 2004 - Jan. 2006* Actively identify key sector clients, took an active role in supporting account management-planning & attending account meeting, developing account plans and marketing plans for the accounts, supported key proposals and major client presentations for key accounts. * Work alongside the marketing manager and practice leaders in building and promoting brand to be seen as a leading wireless company for Hispanic businesses. * Demonstrate value of key accounts approach in bridging the gap between practices and regions, and promoting sector-based experience. By doing so increase sales to Hispanic businesses by 30%; ended year at 147% of sales and revenue.

SprintNextelPublic Sector Sales Coordinator

Jun. 2003 - Oct. 2004● Responsible for Federal and Local County accounts on maintaining and growing the business by working side by side with the Government Account Executive. ● Interact with Federal and Local public safety accounts on implementing WISCA contracts/ government objectives. ● Work alongside Government Account Manager to assist on implementing and introducing RDS (rapid deployment solutions) for Emergency Response teams. ● Huge wins include DPD, Longmont PD, DPS, Jefferson County Sheriff and other Public Sector accounts.

NextelProject Manager

Mar. 2002 - Jul. 2003Fast-track promotions through progressively more responsible positions as a result of strong ability to uncover customer needs and sell appropriate solutions in highly technical environment.

NextelTeam Lead Bilingual Que IVR systems/ Project Lead

Jul. 2000 - Mar. 2002* Worked on several call center projects one of them was to assist the National Voice System teams for Nextel and IBM to launch and implement the User Acceptance testing (UAT) for direct talk by working along side AMDOCS. * Assisted with the implementation of a bilingual Que with Nextel, as of today it is one of the most needed customer service tools used within the company. * Implemented the Spanish Interactive Voice Response System (IVR) and other conversions in the company which are still in place today.

SprintNextel INCglobal leader

Jan. 2000 - Apr. 2010

First Data CorporationFraud prevention

Jan. 1998 - Dec. 2000

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