SHAZAM Network - ITS, Inc.Senior Product Manager
Apr. 2017 - Apr. 2019Des Moines, IowaDeveloped product features and develop pricing models through analyzing customer needs, market segments, market trends and feature gaps.
Created, maintained and implemented a current product strategy and SWOT analysis. Created, maintained and implemented a three-year roadmap, and deliver the roadmap items by driving them from idea through execution into market launch and day-to-day operation.
Maintained and reported product health reports and other reports of key metrics.
Defined the product concept, including identification of the customer and product requirement in ensuring that customer needs and issues are met.
Work cross departmentally in identifying and articulating the impacts of new products and current product enhancements including financial, customer support, legal, compliance and systems.
Assisted in the planning and execution of the executive forums and other ongoing focus group efforts. Recommend format, agenda, lines of inquiry, and lead assigned regional groups through their collaborative exercises. Provided marketing and sales support including development of key benefit statements, ‘elevator speeches,’ pricing, PR, and ad support.