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Work Background
Director, Digital Web Experience
Rocky Brands, Inc.Director, Digital Web Experience
Apr. 2022Nelsonville, Ohio, United States Β· On-siteOversee eCommerce operations and development for direct-to-consumer and corporate websites. Manage a team of web developers and digital experts.
Web Operations/Development Manager
Rocky Brands, Inc.Web Operations/Development Manager
Jun. 2021 - Apr. 2022Nelsonville, Ohio, United StatesSupport and elevate the North American direct-to-consumer e-commerce business through monitoring, development, and testing.
Digital Sales Manager
Rocky Brands, Inc.Digital Sales Manager
Sep. 2020 - Jun. 2021Nelsonville, Ohio, United StatesPlan and execute all digital marketing efforts, including search engine optimization, email marketing, social media, and display advertising campaigns. Evaluate and execute the design and development of emerging technologies. Brainstorm, test, and evaluate new and creative growth strategies. Utilize analytics to improve the customer experience and maximize return on investment.
Interim Email Designer & Broadcaster
Ohio University Alumni AssociationInterim Email Designer & Broadcaster
Sep. 2012 - Nov. 2012Ohio University, Athens, OHDesign and send HTML email broadcasts for the Ohio University Alumni Association. Position involves interacting with different branches within the university and meeting the needs of those clients while still holding the university's branding.
Web Master
Ohio Univeristy Alumni AssociationWeb Master
Jul. 2012 - Jun. 2013Athens, OhioMaking weekly updates to the Ohio University Alumni Association's website. This involves updating event pages, creation of new pages and managing server files.
Assistant to the Director, Online and Digital Communications
Ohio UniversityAssistant to the Director, Online and Digital Communications
Feb. 2012 - Aug. 2013Athens, OhioRestructured the navigation and moved over content from an older site to a newly designed one. Also participated in the construction of a campaign website for a $450 million dollar campaign as well as multiple other microsites.
Marketing Intern (Volunteer)
Swallow PressMarketing Intern (Volunteer)
Jan. 2012 - Jun. 2012Athens,OhioWork included utilizing Google AdWords and Google Analytics as well as advertisement design, SEO, and implementation.
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