Christopher Payne - Digital Web Experience Director, Rocky Brands

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Work Background

Rocky Brands, Inc.Director, Digital Web Experience

Apr. 2022Nelsonville, Ohio, United States · On-siteOversee eCommerce operations and development for direct-to-consumer and corporate websites. Manage a team of web developers and digital experts.

Rocky Brands, Inc.Web Operations/Development Manager

Jun. 2021 - Apr. 2022Nelsonville, Ohio, United StatesSupport and elevate the North American direct-to-consumer e-commerce business through monitoring, development, and testing.

Rocky Brands, Inc.Digital Sales Manager

Sep. 2020 - Jun. 2021Nelsonville, Ohio, United StatesPlan and execute all digital marketing efforts, including search engine optimization, email marketing, social media, and display advertising campaigns. Evaluate and execute the design and development of emerging technologies. Brainstorm, test, and evaluate new and creative growth strategies. Utilize analytics to improve the customer experience and maximize return on investment.

Ohio University Alumni AssociationInterim Email Designer & Broadcaster

Sep. 2012 - Nov. 2012Ohio University, Athens, OHDesign and send HTML email broadcasts for the Ohio University Alumni Association. Position involves interacting with different branches within the university and meeting the needs of those clients while still holding the university's branding.

Ohio Univeristy Alumni AssociationWeb Master

Jul. 2012 - Jun. 2013Athens, OhioMaking weekly updates to the Ohio University Alumni Association's website. This involves updating event pages, creation of new pages and managing server files.

Ohio UniversityAssistant to the Director, Online and Digital Communications

Feb. 2012 - Aug. 2013Athens, OhioRestructured the navigation and moved over content from an older site to a newly designed one. Also participated in the construction of a campaign website for a $450 million dollar campaign as well as multiple other microsites.

Swallow PressMarketing Intern (Volunteer)

Jan. 2012 - Jun. 2012Athens,OhioWork included utilizing Google AdWords and Google Analytics as well as advertisement design, SEO, and implementation.

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