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Work Background
Johnstone SupplySenior Brand Designer
Oct. 2023 - Jul. 2024Portland, Oregon, United StatesWhile at Johnstone I ensured high-quality advertising, product promotions, and brand identity by overseeing the design, production, and delivery of Johnstone Supply marketing materials. • Proven ability to manage complex design projects while meeting tight deadlines.
• Strong expertise in visual design, brand management, and marketing production.
• Proficiency in design tools and resource databases.
• Excellent communication, problem-solving, and organizational skills. Brand and Design Leadership:
• Collaborate with the Marketing Manager to implement and manage a design library and templates, ensuring cohesive visual branding for Johnstone Supply.
• Provide creative and artistic guidance on branded materials and campaign layouts to maintain quality, consistency, and adherence to brand standards. Production and Delivery Oversight:
• Assist in the creation and on-time delivery of monthly marketing materials, supplier promotions, and corporate collateral, staying within budget.
• Maintain and update Johnstone Supply’s style guide, ensuring components, prototypes, and proofs of concept are accessible and up-to-date. Asset and Resource Management:
• Oversee graphic databases, ensuring all advertising images and resources are organized, current, and easily accessible to stakeholders. Vendor and Client Collaboration:
• Act as the primary liaison between Johnstone Supply and vendors, addressing inquiries, resolving issues, and ensuring smooth project execution. Team Collaboration and Support:
• Build and foster strong relationships across departments, contributing to cross-departmental collaboration, problem-solving, and knowledge-sharing.
• Maintain a positive and collaborative team environment, supporting colleagues and organizational goals.
• Respond promptly to distributor requests and resolve issues efficiently.
• Stay informed on emerging trends, technologies, and market developments, recommending innovative strategies to capitalize on opportunities.
Johnstone SupplyArt Manager
Aug. 2022 - Oct. 2023Portland, Oregon, United StatesOverseeing the content, design, production and delivery of all Johnstone Supply advertising and marketing products. Works in concert with brand guidelines and Marketing Manager direction to manage timelines and communications. • Coordinates the production and delivery of the monthly and specialty flyers, supplier and corporate promotions and collateral to meet production deadlines on time and on budget. • Provides artistic direction regarding Johnstone Supply branded materials to ensure quality, consistency, and compliance with brand standards. • Ensures Johnstone style guide components, prototypes, and proofs of concept are up-to-date and accessible to users. • Ensures graphic databases for images used in advertising and other Johnstone Supply advertising products are up-to-date and accessible to users. • Serve as liaison between Johnstone and relevant suppliers and vendors, troubleshooting and follow-up on any Corporate or supplier production projects. • Maintains friendly, collaborative relationships with team members and others in the Corporate Office, and participates in cross-departmental collaboration, knowledge transfer and problem-solving sessions as needed. • Provides artistic guidance on the graphic design and layout of supplier landing pages, digital updates, and user functionality for Johnstonesupply.com and the employee intranet. Supports quality assurance (QA) and maintenance activities for the sites. • Ensure a high level of customer service by quick response to distributor requests and seeking solutions to problems to resolve any issues in a timely manner. • Stays current on knowledge of emerging trends, technologies, and market developments; recommends strategies to address opportunities and issues.
Johnstone SupplyDigital Graphic Design Specialist
Jul. 2021 - Aug. 2022Portland, Oregon, United StatesPrimary responsibilities include final graphic design updates and QA of page templates and special features, HTML and working with and coordinating content requests from Johnstone Members and Corporate staff, as needed. • Manages all advertising requests with support from Marketing Communications Manager by ensuring clarity in deliverables, creating production schedules and workflow assignments, serving as a liaison between the Advertising Team and other departments, and following up to ensure deadlines are met. • Responsible for leading projects that involve The Adobe Creative Suite, taking general directions from the manager and providing examples and making adjustments as needed. • Maintains friendly, collaborative relationships with team members and others in the Corporate Office, and participates in cross-departmental collaboration, knowledge transfer and problem solving sessions as needed. • In conjunction with others on the Advertising team, operates as a liaison, as needed, for artwork or images from product vendors. Under the direction of the Marketing Manager, designs layouts for digital and print as required. • Supports advertising team with web development, web graphic design, SharePoint updates, and WordPress maintenance • Responds to store requests for changes or assistance in a timely manner. • Performs Quality Assurance (QA) and deploy functionality on defined target platforms. • Performs uploads, management and configuration of content assets.
Works with Marketing and Members to develop concepts for landing pages, media and interactivity. • Rapidly produces other interim deliverables (e.g. style guide components, browser analysis, prototypes, proofs of concept, etc.). • Maintains current knowledge of emerging trends, technologies and market developments; help develop strategy to address opportunities and issues.
CauseMicMarketing Associate
Mar. 2021 - Mar. 2021Portland, Oregon, United States
CloudOne.Lead Graphic Designer | Production Lead (Digital Marketing)
Jul. 2017 - Jul. 2020Vancouver, WashingtonHeaded end to end strategy and deployment of all digital marketing campaigns from ideation to execution. Led the development of 140 campaigns (e-mail campaigns, Google ad words, Facebook, social media) monthly for prominent automotive dealers nationwide. Developed and tested marketing strategies and tactics to drive traffic and engagement. Analyzed user behavior and rapidly adapted designs to results. Clients: iHeart Media, Chevrolet, Nissan, Kia, Audi, BMW, Lexus, Cadillac, and Chrysler Dealerships • Streamlined workflow processes and increased client retention rate by deploying a robust production management tool to automate the production of more than 400 campaigns in 3-weeks. • Cut average campaign delivery turnaround time from 1 day to less than 1 hour, increasing project intake and revenue by $100k monthly. • Consistently met or exceeded target conversion rates and enhanced the customer experience with clear communication and A/B split/multivariate testing. • Locked-in monthly cost savings and introduced KPI measurement system for all marketing team members. System provided leadership with insights that enabled the acceleration of campaign turnaround time to consistently meet deadlines. • Played a key role in acquiring additional conquest email campaigns by building a solid partnership with a major client, iHeartMedia. • Paved the way for all new hires to work remotely effectively by implementing digital asset management and SLA standards. Developed comprehensive design and production management training documents.
Pacific SeafoodGraphic Designer
Jun. 2015 - Dec. 2015Clackamas, OregonKey in helping to support the marketing department using a variety of mediums to meet specific artistic and promotional needs while adhering to corporate brand guidelines. This position gives me the ability to demonstrate experience in facets of creative, high quality design to promote and further the goals and professional image of the company. As well as displaying exceptional interpersonal and communication skills with team members and supervisors along with strong attention to detail. This position requires me to have the ability to multi task and meet production deadlines in a fast paced environment. Production of creative materials for sales & business development efforts for all Pacific Seafood locations.
• Corporate/company literature- ie. Brochures and annual calendars. • Consumer packaging file updates. • Web graphic support and maintenance. • Create digital assets for email, direct marketing collateral and website. • Assist with social media marketing and campaigns. • Print ads for Newspaper/Trade Magazines. • Power Point assistance for company/sales presentations. • Trade show graphics and banners. • Production of catalogs for in-store locations and direct marketing print materials. • Assist with implementation of brand standardization. • Implementation of standardized project file structuring and project file handling.
GISI Marketing Group®Graphic Designer
Oct. 2014 - Jan. 2015Lake Oswego, OregonPart of an integrated team of production specialists, designers, web developers, and mailing experts to meet client deadlines, marketing needs and business objectives.
I help to develop creative ideas and concepts, choosing the appropriate media and style for each individual project.
I create and transform digital files into print-ready artwork.
As a designer I help communicate, consult and brainstorm with clients to discuss marketing goals and desired project results. GISI Marketing Group® is an integrated marketing and graphic communications company with six specialized divisions, these divisions work together to help individuals, businesses, and organizations be more successful.
CTS LanguageLinkGraphic Designer layout
Aug. 2014 - Sep. 2014Vancouver, WashingtonLayout design for booklets, tri-folds and other client driven projects. Converting English layouts to translated layouts. Insuring the translated layout design was cohesive with that of the English layout. Typography and glyph formatting. File management and team collaboration.
Bench Craft CompanyGraphic Designer
May. 2014 - Aug. 2014Portland Area, OregonCreating advertisements for golf course scorecards and golf course guides. Account/project management: Sent proofs of artwork and spoke with clients to insure advertisement included all information they wanted and made changes if needed. Brand management:
Maintained the look and feel of each specific business, by using their logo and color swatches for their advertisement.
Brash CreativeGraphic Designer
Aug. 2013 - Sep. 2014Portland, Oregon AreaResearch and collaboration, design management, digital layout and
design, social media advertising, and brand research. Clients include:
Nora Wendl
Worked with team members of brash to create PR kits and social media advertising for gallery exhibit. “Attempts at Breaking into a Glass House.” Christine Taylor
Worked with team members of brash to create PR kits and social media advertising for gallery exhibit. “Notions of Beauty NW Fashion Photography Now.”
HyperfixationArt Director | Senior Graphic Designer | Founder
Jan. 2008Portland, Oregon AreaI specialize in creating compelling visual solutions that drive brand growth and engagement. I collaborate with clients to craft visually impactful designs across various mediums while adhering to corporate branding standards. My role encompasses the strategic and creative facets of design, ensuring that every project aligns with the goals and professional image of my clients. Key Responsibilities
Strategic Collaboration and Campaign Development: • Partner with clients to develop and execute strategic marketing campaigns. • Advise on approaches to achieve optimal campaign results by aligning design concepts with marketing objectives. Creative Design and Production: • Conceptualize print and digital assets, including: Billboards, fliers, large posters, back-lit posters, digital ads, e-blasts, and AdWords. • Develop and produce direct mail circulars and poster ads, ensuring timely delivery and quality. • Design unique patterns and colorways, contributing to new product development. Branding and File Management: • Modify packaging and marketing collateral based on client feedback and branding requirements. • Prepare files for print and digital distribution, ensuring proper sizing, resolution, and quality. • Organize and manage design files, maintaining accessibility and consistency across projects. Core Skills and Expertise: • Art Direction: Overseeing creative vision and execution to deliver cohesive, high-quality designs. • Graphic Design: Expertise in creating visually impactful assets that align with client objectives and branding guidelines. • Project Management: Meeting tight deadlines and managing multiple projects simultaneously without compromising quality. • Technical Proficiency: Skilled in file preparation, production processes, and ensuring assets meet print and digital standards. • Collaborative Strategy: Engaging with clients to align designs with broader marketing strategies for measurable success.
US NavyAviation Boatswains Mate
Jan. 2002 - Jan. 2006California, United StatesManaged a team of over 10 personnel aboard the USS John C. Stennis CVN 74. Aviation Boatswain's Mates, Launching and Recovery Equipment (ABE) operate, maintain, and perform maintenance on steam catapults, barricades, arresting gear, and associated equipment ashore and afloat; operate catapult hydraulic systems, retraction engines, water brakes, jet blast deflectors, deck-edge and ICCS, and jet blast deflector control panels; arresting gear engines, sheave dampers, deck-edge control station, and associated equipment; perform aircraft handling duties related to the operation of aircraft launching and recovery equipment.
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