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Pirate Life: Family Adventure Theatre & Cruise: Toronto + OttawaMarketing Director
Jan. 2025CanadaAt Art & Water, I lead the strategic marketing efforts for a company that redefines immersive entertainment, offering captivating theatrical experiences that spark imagination and foster connection. From the iconic Pirate Adventure Experience to the exhilarating Escape the Ship escape room, Palapa (Tiki) Tours, private charters, and dynamic seasonal events, our diverse offerings create unforgettable memories for audiences of all ages. Key Responsibilities: 1. Digital Marketing Excellence • Strategically manage and optimize the company’s digital presence, ensuring accurate, engaging website content and seamless user experiences for schedules, ticketing, and services. • Craft compelling blog content, maximize SEO, and drive organic traffic. • Execute high-impact email marketing campaigns to inform, engage, and convert audiences. 2. Social Media Innovation • Develop and implement creative social media strategies to drive ticket sales and foster community engagement. • Utilize analytics and trend monitoring to continuously refine performance and maximize reach. • Actively engage with audiences through comments, DMs, and invitations to follow, cultivating lasting relationships and brand loyalty. 3. PR & Influencer Outreach • Spearhead influencer marketing campaigns, securing collaborations and overseeing content delivery to amplify brand visibility. • Lead traditional PR initiatives, managing outreach to media outlets across key regions to position Art & Water as a leader in immersive entertainment. 4. Event Promotion • Craft and execute promotional strategies for seasonal attractions like Haunted Harbour Halloween and Escape Game events, as well as private charters and Boatmobile experiences. • Partner with internal teams to highlight the unique value of Art & Water’s offerings, ensuring broad market appeal and engagement.
FoschiniBrand Manager
Mar. 2024 - Jan. 2025South AfricaResponsibilities: • Collaborate cross functionally across all omni channel touch-points to ensure uniform brand essence is achieved • Build a Brand development and growth strategy for the Leading Women’s Fashion Brand. • Ensure execution across the brand is aligned to the broader marketing strategy of Foschini. • Be Customer obsessed – Collaborate with Insights and data analytics to identify trends, issues, opportunities for growth and development of the Foschini brand and unexplored markets. • Build strong customer targeted strategies – retention, rewards, new markets. • Build-out detailed seasonal, campaign brand pillars, messaging and ideation plans. • Have a key understanding of digital marketing and the experience in socialmedia as a communication channel. • Collaborate with all internal partners and external partners where needed to create, lead and brief promotion/media content across all channels. • Work closely and collaborate with product and design & trend forecasting teams to constantly evolve the Foschini brand. • Own the collaboration strategy. Build a pipeline of brands and individuals that will build brand value for Foschini. • A huge passion and drive to make a difference in SA with the ownership of the Foschini CSI and Sustainability. • Evolution of the production and aesthetic for all seasonal brand campaigns with internal and external partners. • Budget management for content creation and production, Social media community management, purchasing of paid media, influencer and marketing strategies. • Reporting of all above KPI’s and campaign success on a monthly basis to management teams.
TFG (The Foschini Group)Junior Marketing Manager
Apr. 2023 - Mar. 2024Cape Town, Western Cape, South AfricaDevelops marketing plans and strategies that increase the awareness of stature for businesses. Supports lines of service and brand objectives. Manages and enhances brand or reputation in the public persona. Coordinates objectives with buying and design, marketing team at large, operations and store teams.
TFG (The Foschini Group)Trend and Design Specialist
Feb. 2022 - Jul. 2023Cape Town, Western Cape, South Africa- Research and interpret overseas fashion trends for the Foschini market.
- Develop designs and ranges for the various customer target markets, appropriate to - lifestyle and end-use
- Input direction for style shoots for seasonal and online content to showcase and support Foschini target market.
- Incorporate brand handwriting / personality into the ranges and be the trend custodian
- Challenge the status quo and seek new methods in order to continuously improve on the way things are done
Superbalist.comOnline Platform Content Editor
Jun. 2021 - May. 2022Cape Town, Western Cape, South Africa° Contribute culturally relevent, trend driven, analytically justified insights to seasonal brand campaigns ° Oversee daily content management across department pages ° Assist in building monthly content plans for CRM ° Support Business commercial objectives through visual merchandising and styling decisions ° Analyse Landing page content performance & identify opportunities ° Resolve customer facing experience challenges and highlight key opportunities
° Review & Feedback on market and consumer trends
° Merchandising lead to support all channel's product and website updates
Digital Girl AfricaStudio Partner and Creative Strategist
Jul. 2020 - Aug. 2021Cape Town, Western Cape, South Africa° Responsible for driving creative strategies and design direction at Digital Girl Africa Studio with effortless taste and remarkable visual coherence.
° Examining market and industry reports and identifying important trends, gaps and opportunities
° Performing market research regarding customer and client demographics
° Business development: client relationship building and management
° Developing marketing strategies that dictate the core methods of achieving the clients goals
° Creating documentation and project briefs about marketing initiatives
° Advising the company's creative director & monitoring the progress of marketing media throughout development
° Tracking results of marketing strategies & adjusting or ending marketing strategies if results are not meeting expectations
WoolworthsFashion & marketing co-ordinator
Jun. 2019 - Jul. 2021° Seasonal trend research and input at high taste level with heightened sense for current and upcoming trends and commercial colour application
° Develop flats, CAD sketches, and color-ups for all designs using Adobe Photoshop or Illustrator; maintain flats and sketch files and modify throughout the entire design process
° Seasonal Design Brief administration and development logging
° Seasonal Colour Board production and updates
° Manage tech packs and ensure all are complete with design components, fabric, trim, construction, washes, and details
° Manage design department resource and inventory accounts prior to key calendar events
° Assist in the sampling process from tech pack submission to completion
° Attend fit meetings and evaluate fit samples returned from production to determine compliance of specs and construction
° Identify creative direction, including fabrication, color, and styling
° Sample shopping in local and international markets
° Collaborate with marketing team to align seasonal product launches with content and campaign direction
° Contribute to brand storytelling through design, assisting with lookbook creation, campaign visuals, and social media content planning
° Work closely with the visual merchandising team to ensure in-store displays align with seasonal design direction and key product stories
° Support retail marketing initiatives through visual presentation guidelines, window concepts, and layout strategy
° Assist in the execution of marketing events and showroom presentations, ensuring brand cohesion and aesthetic excellence
WoolworthsJunior Trend Forecaster
Nov. 2017 - May. 2021° Responsible for conducting primary and secondary qualitative research related to defined subjects as directed
° Identifying key themes from the research to form clear & actionable analysis
° Assisting with the day-to-day running of design production & work flow
° Using established frameworks and tools to conduct analysis and build trend forecasts e.g. websites, social media accounts, publications, newsletters, podcasts, TV, film, academic papers and available stats and data
• Responsible for engaging with the local zeitgeist and cultural taste makers
• Leveraging external research sources; responsible for making recommendations that contribute towards answering business strategy needs
• Supporting and collaborating with senior colleagues; responsible for working to specific content briefs to deliver impactful, high quality insights, presentations and visual materials to be included in content formats as required.
° Compiling visual reports, presentations, data analysis ° Acting as a support to senior colleagues; commercial awareness and an ability to work within given time frames and meet all deadlines is essential
° Collaborating & supporting the wider marketing team including sales marketing and production team
° Ensuring creative & strategic standards of all outputs are in line with the wider content standards of delivery and all editorial guidelines are followed
E! Entertainment Africa Assistant Stylist
Sep. 2017 - Oct. 2017Johaneesburg South Africa Season 1: How do I look pilot season
Unlabelled Magazine Fashion Production and Content Assistant
Aug. 2017 - Aug. 2019Johanessburg https://www.unlabelledmagazine.com
Lampost ProductionsStylist Assistant
Feb. 2017 - Jun. 2017Johannesburg Short internship program over the Easter Holidays with the Lampost Stylists
LISOFBA student
Jan. 2012 - Dec. 2016Johannesburg Area, South AfricaMy degree is concentrated on the commercial side of the fashion industry.
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