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Work Background
Calcio.comProject Leader
Jan. 2021Roma
SKS365 Malta LtdHead Of Sponsorships & Sport Partnerships (Planetwin365.news - Planetpay365 - Calcio.com)
Feb. 2020Roma, ItaliaAs Sponsorship Portfolio Manager for three prominent brands (planetwin365, PlanetPay365, Calcio.com), I spearhead the investment strategy and established measurable KPIs to optimize the partnerships' value for the business. My role involve devising effective activations for HQ and retail affiliates, such as communication, sell-out promos, contests, and events. Among the Serie A clubs sponsored there are AS Roma, SS Lazio, ACF Fiorentina, SSC Napoli, Torino FC while I also managed renowned Brand Testimonials, including Roberto Carlos and Javier Zanetti.
SKS365 Malta LtdSponsorship & Trade Marketing Manager consultant
Jul. 2018 - Feb. 2020Roma, ItaliaSKS365 is one of the main players in the international betting and gaming industry. - Managing, planning and controlling planetwin365 brand activations, exploiting the sponsorship agreement - Managing trade marketing strategies supporting retail department to improve retention and acquisition of the shops. Increasing online/offline cross selling. - PMO for the shop's refit and new openings outcome. Managed 430 shop's refit in 4 months and 30 new openings.
AC Consulting srlHead of Marketing Strategy & project manager
May. 2016 - Jan. 2020Rome Area, ItalyAC Consulting is a Strategic Marketing Agency, specialized in digital projects. - Defined pre-sales strategies
- Managed the client's budget and the team to develop the project;
. PM for the websites development and maintenace of DAINESE, AGV, ALGEBRIS INVESTMENT.
U.C. SampdoriaHead of Marketing & Partnerships
Jul. 2014 - Aug. 2015GenovaU.C. Sampdoria is a SERIE A football club - Defined the strategic plan, setting sales and online/offline marketing goals new business opportunities building tailor-made offers
- Managed the L. Ferraris hospitality area
- Developed web marketing strategy
- Developed & strenghtened brand awareness
Social DailyMarketing & Project Manager Italy
Jun. 2013 - Jun. 2014Roma, BudapestSocial Daily was a digital start-up founded in Budapest. My role was to define and develop the marketing plan for the italian market. - Delivered a fully integrated marketing strategy for the Italian market to sell analytics tools for measuring social media insights.
- Defined a digital sales funnel strategy;
- A/B Test on landing and product pages,
America's CupEvents & Social Media project manager
Jan. 2013 - May. 2013
Carito & Partners FactoryMarketing Manager - Digital & Events Dept
Jan. 2012 - Jun. 2014Rome Area, ItalyCarito & Partners Factory is an agency specialized in event organization and digital projects development. I was hired to integrate the online/offline marketing & communication. - Managed the relationships with the key clients of the agency (Unilever, World Food Programme, Vodafone, Maserati, Allergan, America’s Cup, Globe Soccer, Rai Cinema)
- Defined pre-sales strategies and the subsequent project implementation
- Defined upsales strategies
Komart s.r.l.Events and Artists Manager
Apr. 2007 - Jan. 2011Milano- Supported the agency on the organization of music events and festivals - Booking support for the artists managed by the agency (Negramaro, Caparezza, Roy Paci, Teresa De Sio, etc.) and concert tour manager,
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