Tim Allen - CEO, Insider Brands

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Work Background

MONDO by DefuncPartner

Aug. 2023Stockholm, Stockholm County, SwedenStrategic Marketing Leadership: Direct and guide a team in developing marketing strategies, talent partnerships, and content creation. Lead team meetings to monitor progress, address challenges, and enhance project management. Provide strategic recommendations to optimize performance, efficiency, and innovation. Conduct strategic assessments of marketing initiatives and audience analysis for global markets. Develop comprehensive marketing plans, including segmentation, positioning, messaging, and promotions. Review and refine marketing strategies to align with client objectives and market trends. Talent Partnerships: Conduct research to identify potential partnerships aligned with brand identity and marketing goals. Oversee the evaluation process, establish criteria for assessing partners, and advise on negotiations and contracts. Manage outreach, negotiations, and relationships with celebrities and partners.

Insider BrandsGroup CEO

Jan. 2022London, England, United KingdomAt Insider Brands Agency, we specialize in crafting immersive campaigns and communication strategies that seamlessly integrate culture, brands, influencers, and content. With our extensive industry knowledge and carefully cultivated relationships, we provide clients with high-quality strategic advice to maximize opportunities. Committed to authenticity and innovation, we create impactful, unique campaigns for a global audience, working closely with like-minded brands and individuals. We champion and nurture the next generation of creative talent by challenging industry perceptions. Our expertise lies in crafting and executing powerful plans that generate meaningful impact, delivering exceptional, impeccable, cutting-edge brand, and cultural experiences.

Girdlestone De BurghFounder

Jan. 2022London, England, United KingdomEntertainment Strategy Consultants & Film Studio Management Specialists We are a dynamic company led by a visionary business leaders with a focus on shaping the future of entertainment. With a strong emphasis on strategic advisory and management of film studios and associated ecosystems, the company excels in leveraging the opportunities presented by the digital landscape to drive impactful contributions to creative economies. With demonstrated expertise in providing guidance to film industry stakeholders, we excel in optimising studio operations and fostering environments conducive to creative innovation. Through a combination of industry knowledge, innovative thinking, and strategic foresight, the company is committed to driving positive change and shaping the evolution of the global entertainment industry.

Global Citizen ForumCo-Producer and Communications Director

Sep. 2021 - Dec. 2023Ras al-Khaimah, United Arab EmiratesI played a pivotal role in driving the organization’s mission to address global challenges through collaborative efforts. My responsibilities included overseeing event production, developing strategic communication plans, and fostering stakeholder engagement. Event Production: Leadership: Directed the planning and execution of annual summits and events, collaborating with influential leaders, policymakers, philanthropists, and activists. Logistics: Managed all logistical aspects of events, including venue selection, setup, and program scheduling. Creative Direction: Ensured thematic and aesthetic coherence for a compelling attendee experience. Communications Strategy: Planning: Developed and implemented comprehensive communication strategies to amplify GCF’s global impact. Media Relations: Cultivated relationships with media outlets for extensive coverage and visibility of GCF events and initiatives. Content Creation: Produced press releases, keynote speeches, panel discussion materials, and social media content. Stakeholder Engagement: Partnerships: Fostered strategic partnerships with governments, international bodies, non-profits, and private sector entities. Advocacy: Led campaigns to raise awareness of issues like climate change, poverty, inequality, and human rights. Community Building: Engaged with GCF’s community, ensuring ongoing interaction and collaboration. Operational Excellence: Team Leadership: Directed a multidisciplinary team to ensure high performance and mission alignment. Budget Management: Managed communications and event production budgets efficiently. Impact Assessment: Evaluated event and communication success through metrics and feedback. In this role, I was instrumental in positioning GCF as a leading platform for dialogue and action on critical global challenges, fostering collective action and inspiring meaningful change.

The Outlyer GroupCo Founder and Partner

Jan. 2021 - Dec. 2022London, England, United KingdomHolding Company

The Justin Fashanu FoundationStrategy Advisor

Aug. 2020 - Jan. 2022London, England, United KingdomJustin Fashanu Foundation (TJFF) is as charity based in the United Kingdom that works to promote diversity and inclusion as well as mental health wellbeing in football and society. The Foundation was formed in 2019 in honour of Justin Fashanu who was the first one-million-pound black footballer and openly out professional footballer. The Foundation was founded by his niece Amal Fashanu and brother John Fashanu, who was also a former professional footballer, Programs Focus : 1. Supporting LGBTQ+ players 2. Raising awareness about mental health wellbeing among players 3. Creating inclusive and open environment in football and society through working with players, staff and fans

OUTERINSIGHTManaging Partner

Sep. 2017 - Nov. 2022London, United KingdomLONDON - STOCKHOLM - BERLIN - PARIS Integrating Brands into key pillars of culture, Music, Fashion, Film, and Art Fully Integrated Agency - Strategic Brand Planning and Communications, Experiential Events, Brand Partnerships and Global Influencer Marketing. Developing, implementing, and managing the operational aspects of the annual budget and cultivate existing relationships and establish new business. Provide effective and inspiring leadership by being actively involved in all strategic growth and communications programs and services, . Identifying opportunities to leverage cross-program strengths to take advantage of new opportunities and/or to address organizational challenges. Lead, coach, develop, and retain Outerinsights high-performance senior management team with an emphasis on developing capacity in strategic analysis and planning and program budgeting. Manage and cultivate existing relationships with Clients to secure and expand recurring revenue streams. Publicly represent Outerinsight with the media and external constituency groups including community, governmental, and private organizations. International Client Event management

Brand-Revolution - Brand-Revolution - Integrated communications and Digital agencyHead Of Business Development

Jan. 2013 - Jan. 2017Soho LondonExperienced Leader | Strategic Visionary | Relationship Builder With a passion for influence, creativity, and effective communication, I spearheaded transformative initiatives at Brand Revolution, shaping the landscape of the entertainment and lifestyle industries. As Head of Business Development, I was instrumental in developing, implementing, and managing our annual budget, ensuring strategic allocation of resources to drive growth and innovation. In my role, I provided inspiring leadership by actively engaging with all programs and services, fostering a culture of collaboration and excellence. Leveraging cross-program strengths, I identified opportunities to propel Brand Revolution forward, whether by seizing new market opportunities or addressing organizational challenges head-on. A key aspect of my responsibilities was nurturing and developing our high-performance senior management team. By emphasizing strategic analysis, planning, and program budgeting, I empowered them to drive impactful change and foster sustainable growth. I excelled in managing client relationships, working closely with esteemed brands such as NIKE, BACARDI GLOBAL BRANDS, and DIAGEO, among others, to secure and expand recurring revenue streams. As the face of Brand Revolution, I engaged with media and external constituencies, building excitement for our mission and forging lasting partnerships within the industry. Internationally, I oversaw client events for prestigious brands, ensuring seamless execution and exceeding expectations every time.

Lights of SohoFounder

Jan. 2013 - Jan. 2017Soho LondonLights of Soho, the worlds first Lights Art gallery & Member’s Club, The home of light art & associated light art formats globally. Q hub for Soho’s creative community and ‘Cultural Lights’, those who have made a positive impact in society culturally. Located on Brewer Street, one of Soho’s most iconic streets, the gallery offered an exhibition space, food & drink developed in conjunction with Michelin-starred chef Mark Hix, a member’s lounge and an online art shop, in addition to offering itself as a space for the industry to collaborate. Lights of Soho wiopened to the public following an immensely successful soft launch period during which it hosted exhibitions by the ‘Godfather of Neon’, Chris Bracey, bringing the celebrated God’s Own Junkyard installation to Soho, as well as, with Dran, French street artist & Banksy’s protégée, and Adam Bricusse. The gallery aims to recapture the spirit of ‘old Soho’ and offer visitors a chance to immerse themselves in the colourful art heritage of Soho’s past, bringing to life art from the Seventies heyday of Soho, and introduced new artists to the Soho art scene. Leveraging off the phenomenal interest in light art, Lights of Soho broke down the boundaries of typical art galleries and is set to pioneer & define the light art market place. The gallery exploded the growth & popularity of the art format in the UK starting with its flagship store in Soho. Lights of Soho partnered with the world’s most famous light artists, releasing exclusive limited editions, as well as, own branded pieces, with an accompanying online shopping platform. The gallery was committed to supporting light art and Soho’s creative community, with a goal to innovate and entertain both their members and the general public

HOXTON SPIRITSPartner

Dec. 2012London, England, United Kingdomwww.hoxtonspirits.com Board Member and Founding Shareholder