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Work Background
Vistage Worldwide, Inc.Chair | Executive Coach | Private Advisory Groups for CEOs and Business Owners
Jul. 2023 - Jan. 2024With more than 65 years of experience, Vistage is the world’s leading peer mentoring organization. Vistage consists of private advisory boards for CEOs, business owners, and executives to help them step out of the daily operation in order to think differently, gain insights, make better decisions, take bold action and generate meaningful results. As a result, Vistage members experience new levels of intention, freedom, power, creativity, fulfillment, and transformation. The power of Vistage is in the layered experience and built-in accountability. Monthly meetings plus one-to-one coaching, and expert-led workshops add up to better leaders. As Vistage Chair, my role is to select members for peer boards, coach, mentor, and provide a rigorous forum for chief executives to accelerate their growth and effectiveness. Each member of the advisory board acts as a private advisor and part of the collective brain trust. The bottom line is that, together, we become better leaders, make better decisions, and achieve better results.
AmpliFiSr. Director, Sales and Business Development
Dec. 2021 - Jun. 2023Advisor and solutions consultant empowering clients with better financial operations, data, and insights to help reach their goals. Guided the development of a new sales program, reimagining services to create additional value, exploring new business development opportunities, and helping a dynamic team build the foundation for significant expansion. AmpliFi provides access to a broad bench of talent for financial operations beginning with CFO Advisory, to help businesses drive success. Scalable Financial resources include CFO, Controller, and Accounting services when you need them most.
Timberline Creek VenturesFounder | Chief Executive Coach | Business Growth Advisor
Jul. 2020I help business owners and CEOs improve clarity, focus, and direction with private coaching, advisory, and fractional executive leadership, leading to better results for themselves and their businesses. Recent Engagements - Referral partner program, CRM strategy, sales program development, product strategy, sales enablement, revenue operations, leadership development Services - Executive coaching and private advisory for CEOs and business owners, strategic planning, sales planning, sales operations, business development strategy, fractional executive service Reach out to learn how we can help you. https://timberlinecreekventures.com/
https://calendly.com/bretthudechek/15m-call
Traffic Science IncChief Operations Officer
Aug. 2018 - Jul. 2020Assisted launch of new marketing software startup including HR, corporate administration and operations. Traffic Science Inc is actively developing Content Marketing Software (SaaS). ResultFlow is an end-to-end automated Content Marketing Traffic solution exclusively designed to grow small businesses. Implemented and managed Infusionsoft (Keap) CRM system including creation and management of pre and post sales automation and email marketing campaigns. Planned and led transition of all active service accounts and billing subscriptions including an early renewal incentive program. Assisted with integration and management of internal and external collaborative workspaces including Atlassian, Slack, CustomerHub and LastPass along with Standard Operating Procedures to streamline processes and better serve customers. Co-developed a comprehensive client success initiative including new business development processes, client onboarding, customer service, billing and retention. Assisted user experience management and development of software training and knowledgebase. Launched customer satisfaction survey (score). Instrumental in the development and delivery of an Agency Builders Training program based upon our agency management at Marketer's Braintrust. I personally created and facilitated the "Selling" and "Managing Clients" training modules.
Marketer's BraintrustSolutions Consultant - Director of Sales
Mar. 2014 - Jul. 2020Solutions consultant and sales executive responsible for business development, account management, sales operations and overall client success. Marketer's Braintrust provided web property coaching, brand development, online traffic solutions, content marketing, social media service and business growth strategies. Developed and led a new outbound sales team to exceed short-term goals inside of two months from ground zero, including hiring, onboarding and training. Acquired and implemented lead management software and remote tele sales systems. Led customer service and marketing support team members and managed client projects to ensure client retention, far exceeding expectations. Achieved all sales development goals and project deliverables for a fast growing business transitioning from a small training and coaching organization to a full-service online marketing agency for small businesses within the first year including: defined scope of service, sales process, sales operations, proposal process, CRM, analytics and reporting. Acquired, coached and managed hundreds of SMB clients to successfully launch or grow their business, utilizing proprietary in-house SaaS solution "ResultFlow" for content marketing and providing done-for-you agency services including SEO, social marketing, paid advertising and business strategy coaching.
Esquire Fire & SafetyBusiness Development Manager
Mar. 2009 - Mar. 2014Central TexasSales & Service Development - provided account management, contract administration, project management and estimating. Specialized in low-voltage safety and communication systems for schools and commercial facilities. Systems included fire alarm systems, intrusion detection, access control, video surveillance, intercom and sound systems. Grew sales by introducing new products and services, cross-selling within existing accounts. Further expanded the business by contracting with third party service and installation Channel Partners. Won record multi-system contract with Esquire's largest client (local school district) to upgrade fire, security and communication systems district-wide by partnering with suppliers and consulting with the client in advance regarding system specifications. Improved productivity and win-ratio by creating tools and procedures to qualify and manage a growing pipeline of opportunities more effectively through the sales cycle.
The Morgan-Palmer Company, LLC.Owner | Business Consultant | Sales Development Advisor
Jan. 2004 - Dec. 2009Central TexasIndependent Sales Rep and Small Business Consultant offering business development, sales strategy, sales operations, marketing and communications in retail and business services. • Doubled revenue in the first year for a retail Sporting Goods business by expanding product categories based on customer feedback and implementing a marketing and advertising plan, including web site, billboards and local event sponsorships. Doubled sales again in year 3 through promotional events nationwide and adding an eCommerce store. Developed, launched and led new division of the company as co-owner for 5 years. • Attained sales goals and company growth objectives for key client by developing an outside sales program, expanding their service offering into a new geographic area and building relationships with new and existing clients and partners. Developed logo, branding, sales collateral and a standard proposal process. Won single largest contract by collaborating with School District, General Contractor and Architect to bring to light key objectives not included in the original scope of work, more than doubling the planned budget. Later accepted full time position with client as Business Development Manager. See Esquire Fire & Safety.
FedEx OfficeManager, Sales Program Integration & Solutions Deployment
Jan. 2002 - Dec. 2004Dallas/Fort Worth AreaRapidly built processes, infrastructure and talented Sales Support, Solutions Deployment and Sales Communications teams from a conceptual phase providing field support to over 500 sales team members to boost productivity and improve commercial revenue. Secured high priority support and resources necessary for the Sales Organization, championing the team and mission by developing cross-functional alliances within Marketing, Legal, Technology and other critical teams. Led the development of a world-class Proposal Support team, including a Manager, dedicated Writer, Proposal Coordinators and key organizational stakeholders. Acquired, developed and implemented proposal software, an RFP response database, and Content Management System along with operations policies, procedures, rules of engagement and a Guide to Winning Proposals. Successful field adoption proved this department to be a key service deliverable, increasing sales performance. Established a talented Sales Engineer Support Team for FedEx Office's largest and most complex opportunities, including National Solutions Consultants for high profile strategic initiatives. Developed an Opportunity Management Program and major deals workflow defining roles and accountability at all stages of the sales cycle for opportunities that fell outside the scope of existing sales force automation and were often lost.
FedEx OfficeRegional Sales Manager, Major Account Manager
Jan. 1996 - Dec. 2002Dallas/Fort Worth AreaHeld progressive Sales and Leadership roles in the Dallas/Fort Worth area. Regional Sales Manager - Hired, trained and led a team of 7 Account Managers for a new sales region in Northwest Texas. Aligned territories and developed account portfolios, sales plan and budget for new and existing business. Directed strategic and tactical sales activities to grow existing accounts, cultivate the best opportunities and prospect for new qualified customers, achieving sales targets. Facilitated regional sales training for complex commercial printing solutions. Major Account Manager - Multiple locations. Consistently awarded for being a Top Performer with plan attainment exceeding 110%. Partnered with Branch Operations to launch and grow new retail locations with record sales. Dispatched (twice) to rescue underperforming portfolios to either revive or transition key accounts and secure new business. Recognized at National Sales Conference for innovative variable imaging solution developed in partnership with a major advertising agency for their Fortune 500 telecom client. Appointed to assist Regional Sales Manager and consulting agency to realign Account Managers, develop named account portfolios and deploy new compensation plans. Helped train and coach incoming Account Managers and Customer Service Reps during periods of rapid growth.
The Brinkmann CorporationAssistant Sales Manager / Marketing Coordinator
Jan. 1993 - Dec. 1996Dallas/Fort Worth AreaAssistant to National Sales Manager at subsidiary Dallas Manufacturing. Led introduction of new product line. Delivered sales tools and customer programs for Manufacturers Representatives nationwide. Supervised factory Sales Coordinator. Facilitated CPG sales promotions, merchandising, planograms and trade shows. Contributed to product development and packaging design. (Pet Products & Boating Accessories)
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