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Work Background
LinkedInSenior Marketing Manager
Sep. 2024
Key PalletFounder
Feb. 2023Seattle, Washington, United States
VisibleFounder
Jan. 2021Seattle, Washington, United States✅ Develops narrative and executes digital/content strategy for businesses (including Microsoft, Amazon Freight Partner, San Francisco Symphony, New York Philharmonic, etc.)
✅ Manages client marketing channels, strategy for website and social media, creative/design, localization, and copywriting.
✅ Provides storytelling content including captivating photo/video.
✅ Leverages data analytics to optimize ROI & drive continuous innovation.
MicrosoftGlobal Communities Program Manager, Windows Insider MVP Program
Jan. 2021 - Jan. 2023Redmond, Washington, United StatesBuilt, activated, and led a community of global ambassadors and creators to lead within their communities. Provided high impact across a variety of marketing channels and locales, surpassing business goals. ✅ Owned exclusive global ambassador and creator program representing 20M+ community of Windows Insiders, shaping the future of the Windows OS from early stage product development to public launch.
✅ Influenced creator content and messaging to publish compelling content aligned to product truth, grew creator contributions by 21% YoY
✅ Developed content for community microsite, owned email, messaging and copywriting, worked with external partners to fulfill all program components, hosted global in-person and digital events with 96% attendee satisfaction
✅ Collaborated cross-functionally with eng partners, legal, PR, and other teams across Microsoft to drive program evolution and success
✅ Built strategy around community insights, deepened brand loyalty and engagement, community grew by 40%
Overcomer Covenant ChurchSr. Director of Community Engagement and Global Projects
Jan. 2018 - Jan. 2021Greater Seattle AreaLed multiple teams (200+ FTEs & volunteers) to implement new strategic programs and expand ongoing community initiatives. Conceptualized & launched weekly grocery distribution program during pandemic in partnership w/ USDA, reaching 6,000+ individuals monthly. Responsible for program evangelism, including growing corporate sponsorships, impact reporting to leadership team of 30+ and donor constituency of 2,000+.
CHURCHES IN COVENANT INTERNATIONALDirector of Global Projects, Events & Foreign Aid
Jan. 2014 - Jan. 2017Dallas, Texas, United States- Led storytelling and program evangelism through print and digital with a reach of 50,000+ (businesses, churches and individuals).
- Designed & executed humanitarian/community empowerment initiatives in developing nations through education & supplying resources (Albania, Cambodia, Cuba, Haiti, Indonesia, Nicaragua, Turkey, etc.).
- Pioneered relationship management with financial contributors and stakeholders through customized VIP offerings and curated content.
- Owned strategy, captured content and led launch of new website.
Overcomer Covenant ChurchMarketing Director
Jan. 2012 - Jan. 2014Greater Seattle Area- Led development of new corporate identity, including brand ideation, creation and implementation across multiple departments and campuses.
- Led strategy for launch of new website, mobile app and social media.
- Managed multiple FTE teams to provide central marketing/communications support.
- Conceptualized and executed large corporate multi-platform events.
Overcomer Covenant ChurchMedia Director
Jan. 2010 - Jan. 2012Greater Seattle Area- Managed multiple teams to execute weekly events with live and virtual components
- Provided ideation for and executed video projects across entire org
- Owned purchasing decisions for major A/V equipment and infrastructure upgrades across multiple buildings.
Brandon Patoc PhotographyPrincipal Photographer & Storyteller
Jan. 2007 - Jan. 2021Greater Seattle AreaPrincipal photographer, videographer, seasoned storyteller. Specializes in photojournalism with a focus on emotional impact. Clients include: Amazon, Microsoft, Hyatt, Harvard Business School, San Francisco Symphony, San Francisco Ballet and The Seattle Symphony.
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