Helga Van Werde

Marketing and communication director @VULPIA

BelgiumMarketing Director💸 MarketingBusiness Owner🧑‍💼 C-level ExecutiveCMO✨ Business OwnerBrand Marketing ManagerCommunications Manager

.With over twenty five years of rich experience in branding, marketing, communication, and customer experience, I bring to the table a profound expertise in leadership and strategic vision. My journey has been marked by leading teams towards significant business growth and enhanced customer engagement, showcasing my ability to adapt and thrive in ever-changing industry landscapes. My approach to leadership is deeply rooted in mentorship and collaboration. I believe in empowering my team members, encouraging them to excel and instigating a culture brimming with innovation. Confronted with complex challenges, my knack for problem-solving comes to the fore, enabling me to craft creative solutions that leave a lasting impact. The ethos of continuous learning is integral to my professional narrative. I am constantly on the lookout for opportunities to broaden my horizons, staying connected with the industry through networking and engagement. This ensures that my contributions are not only relevant but also pioneering. For me, success is measured not just by the outcomes but by the enduring legacy we create. Upholding values of integrity, accountability, and diligence, I strive to deliver excellence, surpass expectations, and drive organizational growth.

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Work Background

VulpiaMarketing and Communication Director

Oct. 2018Brasschaat- managing the marketing and communications department E2E - responsible for all marketing and communications activities, incl. external and crisiscommunication - hands on marketing and communication with focus on strategy (why), content (what), digital & offline (how) & performance (results) - peoplemanagement : managing internal team & outsourced activities via partners. Key Responsability areas : => Marketing ( Design, Branding, marketingmix, budget, business planning, roadmaps, projects, marketing platforms) =>PR & sponsoring =>Mediabuying =>Digital marketing, content- & performance marketing, email marketing, social media =>Go-to-market (mediaspent, campaigns (on/offline), print,...) =>Communication (external communication, press contacts, crisis communication) => digital & offline communicationmedia/channels

ProximusMarketing Segment Manager - market design (residential marketing)

Apr. 2017 - Sep. 2018Brussels, Brussels Region, Belgium- defining the consumer journeys, initiating business projects, consumer and market analyses. - reporting, analysis, follow up and communication of customer experience KPIs marketing. - design thinking, scrum, agile way-of-working.

ProximusGo-to-market manager (residential marketing)

Aug. 2016 - Mar. 2017Brussels, Brussels Region, Belgium- go-to-market of products, services and service approach. - defining the E2E marketing flow of specific telecom telecom products and services (new concepts, boosting existing products, retention)

ProximusBusiness Project & Program Manager Strategy & Transformation (customer operations)

Apr. 2015 - Jul. 2016Brussels- business project and program management (business transformation & redesign) - internal communication , roadmaps, peoplemanagement, stakeholder management, KPI tracking - corporate communication and presentation

BelgacomBusiness Project Manager Operational Excellence E2E (customer operations)

Dec. 2012 - Mar. 2015Brussels, Brussels Region, Belgium- management of operational business projects in customer operations. - people management, incl. changemanagement - expertise in customer experience

BelgacomBusiness Project Manager Customer Experience (residential marketing)

Apr. 2009 - Nov. 2012Brussels Area, Belgium- E2E program management, process management, business support, change management, negotiation skills, - project management - expertise customer experience

BelgacomBusiness Support Manager

Jul. 2007 - Mar. 2009- defining the customer service strategy - optimizig customer satisfaction (KPI framework) - defining multi channel approach within a customer service environment - acting on strategic, tactical and operational level - peoplemanagement of a team of experts