Michael Saad

Vice President Marketing @Groundworks

Growth HackerCRM managerAffiliate MarketingMarketing Director✨ Business OwnerAdvisorDigital Ads ManagerSEO ManagerContent Manager🧨 ConsultingBusiness Owner💸 Marketing

Michael Saad serves as the Vice President of Marketing for Groundworks, a leading foundation services company. With a wealth of experience in brand strategy, digital marketing, and leadership, Saad has developed a reputation for driving growth and innovation. Prior to his role at Groundworks, he honed his skills in various marketing roles across multiple industries, showcasing his ability to adapt and succeed in different environments. Over the years, he has gained expertise in areas such as SEO, PPC, and content marketing. Saad holds a degree in Business Administration and Management, demonstrating his understanding of the broader business landscape alongside his marketing specialization. His strategic, data-driven approach coupled with his passion for marketing makes him an instrumental part of the Groundworks team.

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Work Background

Lesson AdventuresCMO (Fractional)

Feb. 2024United States · Hybrid

GroundworksVice President of Growth Marketing

Jul. 2023 - Jan. 2024Hybrid

Hockey TempestFounder

Jun. 2023United States · RemoteInternational travel hockey tournaments for elite level girls currently playing AAA or upper AA.

Affordable CareMarketing Director

May. 2022 - Jun. 2023Morrisville, North Carolina, United States · On-site

Advance Auto PartsDirector, Digital Marketing

Nov. 2020 - Feb. 2022Raleigh-Durham-Chapel Hill Area

LenovoDirector, Global Digital Marketing

Aug. 2016 - Oct. 2020Raleigh-Durham, North Carolina Area · Hybrid

SANS InstituteDirector, Digital Marketing

Nov. 2013 - Jul. 2016Raleigh-Durham, North Carolina Area

Net Sports Media - Hockey Online Advertising CompanyFounder

Jan. 2012 - Nov. 2014Raleigh-Durham, North Carolina AreaNet Sports Media is the premier hockey and lacrosse online advertising network focused on the hockey community. We help brands reach hockey players and enthusiasts online through our network of carefully selected hockey related websites.

WorldLink Marketing Services, Inc.Founder & Managing Director

Jun. 2008 - Nov. 2014Raleigh-Durham, North Carolina AreaWorldLink Marketing is an online marketing consulting and online marketing agency helping medium sized companies create brand, product and service differentiation while earning more and better search engine positioning on the web for themselves and their channel partners. We are subject matter experts in search engine optimization, pay-per-click search engine marketing, online advertising, social media marketing, email marketing, e-commerce and more.

Armstrong World Industriese-Marketing Manager

Oct. 2005 - Jul. 2008

Ingersoll-RandCommercial Marketing Manager

Sep. 2003 - Oct. 2005

John Deere CompanyInteractive Marketing Manager

Jun. 2002 - Sep. 2003Managed interactive marketing initiatives across customer segments. Developed strategies and tactics to drive revenue through sales channels while building loyalty with customers. Deployed a wide array of interactive applications and tools to engage customers and drive retail activity such as: * Dynamic and personalized, e-mail communications * Web site traffic maximization through online advertising, paid and non-paid search engine placement and site optimization, etc. * Customer list acquisition through sweepstakes, promotions, value-added partnerships and sponsorships * Led cross-functional interactive kiosk project from concept through to completion * Leveraged sponsorships and partnerships for brand marketing and customer acquisition programs * Employed diverse set of applications and projects to foster community and customer loyalty * Integrated online communications with offline vehicles such as print, John Deere Credit bill inserts, direct marketing, etc.

John Deere CompanyE-Business Analyst

Feb. 2000 - Jun. 2002E-Business Analyst Raleigh, North Carolina (2000 2002) Key team member for a variety of e-Business and e-Marketing projects. Responsible for researching, reporting and recommending Internet-based opportunities and solutions. Managed projects from requirements gathering and scope specifications through to implementation. Led cross-functional, inter-divisional kiosk project; delivered brand-building and loyalty-based Internet solutions across a wide-range of customer segments.