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Work Background
Lesson AdventuresCMO (Fractional)
Mar. 2024United States · Hybrid
GroundworksVice President of Growth Marketing
Jul. 2023 - Jan. 2024Hybrid
Hockey TempestFounder
Jun. 2023United States · RemoteInternational travel hockey tournaments for elite level girls currently playing AAA or upper AA.
Affordable CareMarketing Director
May. 2022 - Jun. 2023Morrisville, North Carolina, United States · On-site
Advance Auto PartsDirector, Digital Marketing
Nov. 2020 - Mar. 2022Raleigh-Durham-Chapel Hill Area
LenovoDirector, Global Digital Marketing
Aug. 2016 - Oct. 2020Raleigh-Durham, North Carolina Area · Hybrid
SANS InstituteDirector, Digital Marketing
Nov. 2013 - Jul. 2016Raleigh-Durham, North Carolina Area
Net Sports Media - Hockey Online Advertising CompanyFounder
Jan. 2012 - Nov. 2014Raleigh-Durham, North Carolina AreaNet Sports Media is the premier hockey and lacrosse online advertising network focused on the hockey community. We help brands reach hockey players and enthusiasts online through our network of carefully selected hockey related websites.
WorldLink Marketing Services, Inc.Founder & Managing Director
Jun. 2008 - Nov. 2014Raleigh-Durham, North Carolina AreaWorldLink Marketing is an online marketing consulting and online marketing agency helping medium sized companies create brand, product and service differentiation while earning more and better search engine positioning on the web for themselves and their channel partners. We are subject matter experts in search engine optimization, pay-per-click search engine marketing, online advertising, social media marketing, email marketing, e-commerce and more.
Armstrong World Industriese-Marketing Manager
Oct. 2005 - Jul. 2008
Ingersoll-RandCommercial Marketing Manager
Sep. 2003 - Oct. 2005
John Deere CompanyInteractive Marketing Manager
Jun. 2002 - Sep. 2003Managed interactive marketing initiatives across customer segments. Developed strategies and tactics to drive revenue through sales channels while building loyalty with customers. Deployed a wide array of interactive applications and tools to engage customers and drive retail activity such as: * Dynamic and personalized, e-mail communications * Web site traffic maximization through online advertising, paid and non-paid search engine placement and site optimization, etc. * Customer list acquisition through sweepstakes, promotions, value-added partnerships and sponsorships * Led cross-functional interactive kiosk project from concept through to completion * Leveraged sponsorships and partnerships for brand marketing and customer acquisition programs * Employed diverse set of applications and projects to foster community and customer loyalty * Integrated online communications with offline vehicles such as print, John Deere Credit bill inserts, direct marketing, etc.
John Deere CompanyE-Business Analyst
Mar. 2000 - Jun. 2002E-Business Analyst Raleigh, North Carolina (2000 2002)
Key team member for a variety of e-Business and e-Marketing projects. Responsible for researching, reporting and recommending Internet-based opportunities and solutions. Managed projects from requirements gathering and scope specifications through to implementation. Led cross-functional, inter-divisional kiosk project; delivered brand-building and loyalty-based Internet solutions across a wide-range of customer segments.
John Deere CompanySales & Marketing Manager
Jan. 1997 - Jan. 2000Skills: Customer Experience
John Deere CompanyInside Sales Representative
Dec. 1995 - Jan. 1997Skills: Customer Experience
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