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Work Background
World Monuments FundDigital Marketing Manager
Jan. 2022 - Sep. 2023New York, United States• Developed WMF’s overarching global marketing plan and oversaw the implementation of content strategy, executing partnerships, and handling special projects to drive brand awareness, conversion, and advocacy. • Increased Website traffic +18%; Social media traffic to website: +22%; Google Ads Grant: +52% clicks, -55% CPC; Newsletter performance: +5% open rate, +47% Non-Major Donors contributions by developing tailored communication plans across all digital channels.
• Worked closely with internal and external partners on fund-raising initiatives, public events communication strategies, and document development such as launch plans, run-of-show, deliverables matrixes, and consumer-facing messaging. Events include the Hadrian Gala, World Summit, and Mellon Lecture.
917 Diaries IncConsultant
Apr. 2019Greater New York City Area• Spearheaded Sales & Marketing strategies, seamlessly integrating marketing, sales, and IT to significantly enhance strategic planning and elevate businesses' performance.
• Expertly directed audits and managed projects to craft and execute growth strategies. Oversaw end-to-end business processes, actively collaborated with content creation teams, and efficiently organized data entry and maintenance in crucial databases.
• Delivered expert consulting services to startups and small businesses across diverse industries including Fashion, Interior Design, Wedding, Sports, and Nonprofit sectors. Excelled in brand management, e-commerce, content strategy, and communications, crafting immersive 360° experiences that propelled customer engagement and maximized retention.
ESPASSOMarketing and Sales Strategy
Feb. 2018 - Apr. 2019Greater New York City Area · On-site• Led the execution of local and international retail marketing growth plan; strategic plan implementation resulted in a +28% increase in US sales in 2018.
• Managed all communication initiatives for ESPASSO's debut at Milan Design Week in 2019, featuring the launch of four new international designs. Oversaw marketing strategy for exclusive exhibitions at Art Basel Miami in 2018 and provided active support for events and collection launches at the gallery.
• Tailored customer data insights to the executive and sales’ teams, developed content acquisition strategies to support opportunities for each of the company’s locations in the US and the UK. Executed marketing plans for the company including promotions, showroom marketing, PR, and events. • Supported the development, implementation, and reporting of company CRM initiatives by providing action plans to the team. Reported on meaningful customer and social data for future client development opportunities.
ESPASSOMarketing Manager
Mar. 2017 - Feb. 2018Greater New York City Area• Led marketing strategy directions in a cross-functional team comprised of IT, sales, and executive team, which resulted in a +30% increase in monthly quote requests in the first 10 months, as well as a +17% increase in sales for the New York gallery in 2H of 2017.
• Designed and implemented email marketing campaigns resulting in a +21% increase in newsletter subscribers. • Managed key marketing partnerships and experiential initiatives for 3 major exhibitions, 2 editions of TriBeCa Art Night, Open House NY 2017, and 4 collaboration initiatives during Art Basel Miami 2017.
Storymix MediaMarketing Consultant at WeddingMix
Apr. 2016 - Aug. 2016Greater Chicago Area• Advised CEO and COO on key marketing initiatives across the company’s digital platforms resulting in increased social engagement
• Led strategic creative direction in a cross-functional team of eight coordinating with editors, designers, marketing and executive team
• Managed projects by working with JIRA and Confluence software
Artissano.comMarketing and Merchandising Strategy
Feb. 2014 - Mar. 2016New York/ ChicagoFashion e-commerce company focused on international independent designers.
• Led Artissano’s e-commerce re-launch, repositioning strategies, and new brand identity including a distinctive brand style for all company communications.
• Built portfolio strategy generating +250% growth in the sunglasses and handbag categories within 18 months.
• Negotiated and secured 20 strategic accessory brands across numerous categories from nine different countries, among them Kayu, Le Specs, Donni, Agua Bendita, Mola Sasa, Spektre, Emi Jorge, and La Kaiser.
MeezMerchandising Intern
Nov. 2013 - Mar. 2014New York City• Created promotional content to support new collections being launched on the app as part of co-marketing efforts and strategies
• Assisted with scheduling Twitter and Facebook targeting messages aimed at capturing teen audience online with potential for transferable off-line sales
• Led customization of avatar collections to be sold online in order to increase app user engagement
WayCarbonTechnical Report Translator (Portuguese/ English)
Jul. 2013 - Sep. 2013Belo Horizonte Area, BrazilTranslated technical documents for the company (Portuguese/ English) and advised on report presentation strategies.
917 DiariesBlog Editor
May. 2013 - Sep. 2014www.917diaries.comFounder and editor of the New York-based lifestyle blog 917 Diaries • Managed two blog contributors on content briefing and editing
• Interviewed prominent fashion and beauty professionals for the blog
• Created and edited content to be posted on the blog and its social media channels
Diane von FurstenbergSales Specialist
Jul. 2012 - Jul. 2013New York• Assisted corporate Marketing and Sales departments with in-store special event strategies which created excitement and interest in DVF products resulting in enhanced relationships and increased sales.
• Delivered exceptional customer service while fostering a meaningful client experience centered around connection with one-to-one service in person and client outreach recommendation based on individual demands. • Consistently met sales goals in a competitive and fast-paced environment by promoting the company and leveraging brand awareness with external partners.
Diane von FurstenbergMarketing Intern
Feb. 2012 - Jun. 2012Manhattan, New York• Responsible for researching and reporting on new marketing platforms designed to increase market penetration
• Sole Marketing intern invited to be a part of the DVF team at the DVF Awards hosted at the United Nations
• Represented DVF at the Women in the World Summit helpdesk
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