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Work Background
SAAG AUTOMOTIVENational Head of Aftersales for BESTUNE & JIM
Jan. 2023 - Dec. 2025Guadalajara, Jalisco, MéxicoResponsible for the creation and development of the After-Sales Service Department in Mexico aimed at introducing the Chinese automotive brands BESTUNE & JIM. Coordination of multidisciplinary teams. Leadership, recruitment, and training of personnel. Implementation of performance evaluations. Development of strategic plans and market expansion initiatives. Implementation, monitoring, and control of KPIs. Creation of Balanced Scorecards and forecasts. Dealer network development, negotiation with suppliers and customers. Design of policies and procedures. Periodic reporting to the Executive Committee, among other functions.
Direct reports: 4. Indirect: 15. Achievements
• Established the After-Sales Service Department in Mexico for the introduction and market development of BESTUNE & JIM automotive brands.
• Developed from scratch an online technical training and support platform, as well as a 24/7 roadside assistance hotline (800 line).
• Designed and implemented from the ground up four key pillars: Technical Support, Technical Training, Warranty Management, and Dealer Development.
• Negotiated and formalized commercial agreements with suppliers worth $9.3M MXN annually.
• Designed maintenance plans, procedural policies, service processes, and warranty compliance standards.
• Implemented structural changes that contributed to company growth of 380%, resulting in an additional $40M MXN in revenue.
Honda Metepec - Honda TollocanCEO / General Manager
Jan. 2022 - Dec. 2024Metepec, México, MéxicoResponsible for leading commercial, operational, and financial development, optimizing processes, procedures, and costs. Conducted analysis, diagnostics, and implementation of strategic development plans, P&L statements, forecasts, and Balanced Scorecards. Designed financial plans and defined departmental break-even points. Led recruitment, training, and management of teams. Implemented and monitored KPIs. Negotiated with suppliers and clients. Periodic reporting to the Executive Committee, among other duties. Managed a $48M MXN budget.
Direct reports: 165 (including 12 managers). Achievements
• Increased sales by 114%, generating an additional $96M MXN in revenue.
• Raised the average ticket size by 29% in parts and labor, producing $2.2M MXN in additional income.
• Improved customer satisfaction from 89% to 93%.
• Reduced operating costs by 23%, achieving $2.2M MXN in savings.
• Delivered total contributions of $100M MXN during the period.
MAN Truck & Bus MéxicoNational Head of Aftersales
Jan. 2019 - Dec. 2021Querétaro, MexicoResponsible for directing, organizing, and leading five after-sales operational areas. Conducted P&L analyses and evaluations for new business units. Oversaw strategic commercial and operational project evaluations, including CAPEX. Implemented, controlled, and monitored Balanced Scorecards (KPIs) and forecasts. Created and enforced policies, processes, and procedures to optimize operations and results. Managed relationships and contracts with clients, suppliers, and distributors. Led recruitment and training initiatives. Periodic reporting to the Executive Committee, among other responsibilities. Managed a $300M MXN budget. Direct leadership: 114 people. Achievements
• Developed five new vehicle launch and parts support projects nationwide.
• Led the expansion of the national dealer network, reaching 23 new dealerships.
• Achieved ISO 9001 certification and OSHAS program entry.
• Raised Customer Satisfaction Index (CSI) from 84% to 93%.
• Increased inventory turnover from 0.7 to 2.3 monthly average.
• Improved national fill rate to 95%.
• Increased spare parts revenue by 19%, equivalent to an annual contribution of $38M MXN.
• Developed a new remanufactured parts line, generating $1.7M MXN in additional revenue.
• Recovered 98% of warranty processes, adding $2.7M EUR in income.
• Established in-house workshops within NKA client facilities, boosting commercial results.
• Rebuilt the 800 Hotline platform, offering 24/7 maintenance service to NKA clients.
• Reduced fixed costs and expenses by 23%, saving $1.3M EUR.
• Achieved record contributions of $10.5M EUR during the period, with average annual growth of 13%.
MAN Truck & Bus MéxicoNational Manager of Spare Parts & Accesories
Jan. 2013 - Dec. 2019Queretaro, Qro.Responsible for the creation, development, and maintenance of the division and for opening new business lines and markets across LATAM. Planned and coordinated import operations and foreign trade compliance, including negotiations with international suppliers and clients. Conducted market analysis, designed and implemented strategic commercial, marketing, logistics, and supply chain projects. Created, implemented, and controlled KPIs. Led and trained teams. Evaluated and negotiated with new suppliers. Directed global business development and sales programs. Produced periodic reports for executive committees. Managed an annual $50M MXN budget.
Direct leadership: 12 people. Achievements:
• Created a new national spare parts line, reducing part costs by 60%.
• Increased spare parts line revenue from $13.6K EUR to $151K EUR annually.
• Opened LATAM markets for parts and components sales.
• Developed and directed the Global Sales Program, implemented in seven LATAM countries, generating $1.7M EUR initially and $11.3M EUR by year eight.
• Increased annual billing by 5.6x by year seven.
• Generated total contributions of $51M EUR from the new parts line over eight years.
• Reduced obsolete inventory from 63% to 20% in four years.
• Introduced the Ecoline product line, generating $0.7M EUR (2014) and growing 61% to $1.8M EUR (2018), contributing $1.1M EUR overall.
Leon Motors SA de CV. GRUPO GOCARAftersales Manager VW & SEAT Brands
Jan. 2010 - Dec. 2012León, Guanajuato, MéxicoResponsible for leading after-sales, warranty, parts, and body shop departments for SEAT and Volkswagen dealerships. Directed teams, developed strategic planning and design. Implemented and monitored KPIs. Enforced policies, procedures, standards, and quality controls. Designed and executed commercial plans. Led technical staff training and development. Oversaw national commercial expansion, among other duties. Managed a $3.6M MXN budget. Direct reports: 2 Managers. Indirect reports: 74. Achievements
• Implemented and achieved ISO 9001 certification, standardizing the Service and Parts areas. Developed procedures, policies, compliance protocols, and quality controls with 97% adherence to program standards.
• Trained and certified two Master Technicians.
• Improved Customer Satisfaction Index (CSI) from 83% to 95%.
• Increased parts and labor sales by 36% through additional services.
• Boosted overall sales by 75%, contributing $1.9M MXN and earning first place nationwide.
Volkswagen de MéxicoForce Field Aftersales Manager
Jan. 2002 - Dec. 2010Puebla de Zaragoza Area, MexicoResponsible for supporting parts and after-sales service departments focused on obtaining Quality Certifications for 26 dealerships under ISO 9001 and TÜV Management systems from Germany. Assisted in decision-making for dealership management, including hiring and training personnel. Opened new distributors. Conducted market opportunity analysis, among other responsibilities. Achievements
• Successfully certified 26 dealerships under ISO 9001:2000 and TÜV Management standards from Germany.
• Achieved 98% parts fulfillment objectives for the brand, resulting in $200M MXN in total revenue during the period.
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